According to the LinkedIn site, its users are rich, young, educated, and powerful. If you’re looking for a medium to reach such people, check out this comparison to publications such as the Wall Street Journal, Forbes, and BusinessWeek.
LinkedIn as an Advertising Medium
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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