This is a great analysis of how a rug merchant in Turkey applied the principles of Robert Cialdini. Do you think he read Influence or Yes!? You must read this story if you’re into persuasiveness. Thanks to Mitch Weisburgh for pointing it out.
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.