Need Examples: Overcoming Initial Reluctance

I need examples of companies overcoming initial reluctance by customers. Typically companies have to overcome inertia, hesitation, fear of making a mistake, lack of role models, and even having a lousy product.


By | 2015-03-17T09:16:12+00:00 April 24th, 2010|Categories: Uncategorized|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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