Reality Check: LicketyShip


LicketyShip provides courier-service shipping. Its prices are comparable to, and often less than, companies like FedEx, UPS, and DHL. Basically, LicketyShip acts as a aggregator of multiple couriers: it’s researched couriers’ reputations and prices for you.

When you want to ship something, go to LicketyShip’s site to enter what you need delivered, where, and when, and it helps you select the best courier. Then you place an order with a credit card. You can even track your delivery just like with the big boys/girls.

Maybe you don’t have anything to ship right now, but from a purely marketing perspective, you should check out the company’s testimonial page featuring K&L Wine Merchants and the Los Angeles Times. Compare this to the usual bull shiitake that companies write to “prove” their worth. And you have to admit that the name is clever: “Lickety” for speed, “Ship” for what it does.

By |2016-10-24T14:19:16+00:00August 20th, 2007|Categories: Books, Uncategorized|Tags: |11 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Mario August 20, 2007 at 9:44 am - Reply

    Hello Guy,
    Is the service you describe just for person without corporate accounts? Because for the general public it seems very transparent what they do. They get the prices online compare and give you the best plus a reasonable markup for them for this service.
    For the corporate public, the case is more difficult because almost everyone has a different cost table.
    What seems fascinating, it is the fact that achieving technological excellency of the services services of this sector has become a penalty, in the sense we this company is making money out of them.
    This shows that Michael Porter is right when he says that technology is not a differential strategy per se.
    Mario Ruiz

  2. Marc Duchesne August 20, 2007 at 10:24 am - Reply

    @Mario : Technology never been a strategy at all. Technology is a mean to achieve some strategy. It’s the way you use that technology which makes the difference and can help you achieve your goal.

  3. Grzegorz Daniluk August 20, 2007 at 12:33 pm - Reply

    Guy, if this service will allow you to send your autographed book to Europe for the price you pay for domestic delivery, then the company is worth something.

    • Marc Normandeau March 1, 2015 at 4:35 pm - Reply

      One of the midwest oldest Shipping, drop shipping and fulfillment companies with over 25 years in business can beat these prices for sure. Scott has been wonderful for over 4 year to work with and we have never had a problem with them. I think that Lickety Ship has a place and niche that many others don’t. To many people don’t realize that there are numerous companies that easily can beat the prices of Fedex, UPS, and USPS anytime.

  4. Jon August 20, 2007 at 5:08 pm - Reply

    I guess the name is better the Fluke (real name of a shipping company in Canada). Their motto is “If it gets there on time, it’s a fluke” 😉

  5. Andras @ Europe August 21, 2007 at 2:01 am - Reply

    Hmmm… looks nice, and I like the clean, no-fuss, no-flash web design they use. However, unless I’m mistaken, this is yet another “US only” service 🙁

  6. Dennis Ray Nestor Jr. August 21, 2007 at 9:10 am - Reply

    I found LicketyShip a couple of months ago they have a very interesting concept.
    Here are two other Shipping companies that have Big growth potential:

  7. matt brezina August 21, 2007 at 10:36 am - Reply

    K&L wines, LA times, but no mention of Xobni? They even put up a pretty picture of me 😉

  8. David Mackey August 21, 2007 at 7:19 pm - Reply

    Impressive. I like it in theory, will have to give it a try when I have something to ship…

  9. Amit August 22, 2007 at 1:35 pm - Reply

    I completely agree with Guy, the name rocks but for the common man with limited knowledge and vocabulary, lickety may not mean much. However, I have a feeling that they could completely shake the shipping landscape with their same day shipping approach just like FedEx sparked a revolution in the shipping industry with overnight shipping.

  10. Margie Zable Fisher August 22, 2007 at 7:30 pm - Reply

    Hi Guy,
    Great service. How do you find this stuff?
    However, I beg to differ on the “testimonial” page. Those were actual pseudo case studies. Testimonials are written or at least appear to be written by actual clients.
    Testimonials IMHO are the most important, underutilized public relations tactic.
    Here are a few things that really strengthen testimonials:
    1. A full contact name, location and company name
    2. Specifics on the great stuff the vendor did for the client — especially quantitative stuff — such as “I saved 50% on my shipping costs last month” or “I got five new orders from clients who couldn’t believe that I got their packages to them the same day”
    3. Emotion and words that convey sincerity — such as “these guys are the greatest thing since sliced bread” or “I can now feed my family something other than bread and water since we saved 50% on our shipping costs”
    Love ya,

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