Reality Check: Triggit

Triggit is a WYSIWYG web application for integrating third-party elements into websites. It enables people to drag and drop advertisements, Flickr pictures, and YouTube videos directly into their site without any skills in web programming. Triggit is free to use, and works on any site that accepts JavaScript. It does not require any downloads, access to FTP, or APIs. Installation involves pasting one small piece of code in the site.

Triggit’s goal is to serve as a feature-rich tool whereby publishers can quickly and easily integrate all manner of widgets, content, advertising units, APIs and data from third party sites. In doing so, it operates as a distribution arm for companies seeking to spread the reach of their advertisements, widgets, content, and data on the web. By making it easier for web publishers to integrate these objects into their websites, Triggit helps to expand the ability of these companies to reach larger online audiences and add new revenue streams.

By |2015-03-18T07:49:30+00:00January 20th, 2008|Categories: Books, Uncategorized|Tags: |0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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