A massive update to one of my all-time favorite and formative books, Influence: The Psychology of Persuasion by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you’re into marketing, influencers, evangelism, sales, or influencing people, don’t miss this episode!
Bob is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. I think of him as the “godfather of influence,” friend, and inspiration.
In this episode, we discuss the tactical and practical aspects of:
How digitization has affected the principles of persuasion
The implications of a new principle of persuasion: unity
Why three data points are far more effective than one or two
Rediscover why people say “Yes!” as Dr. Cialdini— 3-time New York Times bestselling author of INFLUENCE and the seminal expert in the fields of influence & persuasion—explains the psychology behind it and shows you how to apply these insights ethically.
Listen to Dr. Robert Cialdini on Remarkable People:
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.