Science Daily Week


ScienceDaily.jpg

This is the final issue of Science Daily Week. Here’s a three-fer.

  1. Researchers at the University of Oregon found that when people watch someone perform a task that they know they’ll have to repeat later, similar parts of the brain are activated that are used doing the the task itself. The source is “Watching With Intent To Repeat Ignites Key Learning Area of Brain.”

  2. An article called “Subliminal Advertising Leaves Its Mark On the Brain” cites how researchers at University College London found that subliminal images attract the brain’s attention on a subconscious level. An implication is that subliminal advertising could work. That is, of course, assuming you don’t Tivo past the ads. 🙂

  3. Seeing the color red can hinder people from performing their best on tests. This is the conclusion of a study called “Research On the Color Red Shows Definite Impact On Achievement” at the University of Rochester.

So what did we learn during Science Daily Week?

At the very least, if you’re the boss, you should give a bonus to the marketing person who killed the TV commercial featuring subliminal images of a red Ferrari that over-hyped the product that was going to air during a sexually charged program like Sex in the City.


By | 2016-10-24T14:21:36+00:00 March 30th, 2007|Categories: Marketing and Sales|12 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

12 Comments

  1. University Update March 30, 2007 at 11:16 pm - Reply

    Science Daily Week

  2. Gubatron March 31, 2007 at 12:20 am - Reply

    Science Daily Week

    Hi Guy Kawaasaki!!!,Trackback from wedoit4you.com on Science Daily Week at http://www.wedoit4you.com/archive/2007/03/31

  3. Harry Chong March 31, 2007 at 8:49 am - Reply

    Science meets business!

  4. maaravi April 1, 2007 at 12:32 pm - Reply

    Hi Guy,
    I enjoyed reading your blog, and wanted to invite you to SuTree.
    It’s a social bookmarking site for free video lessons. Pretty cool.

  5. anothr user April 2, 2007 at 4:02 am - Reply

    Anothr feed track -How to Change the World

    One new subscriber from Anothr Alerts:

  6. University Update April 2, 2007 at 9:24 am - Reply

    Science Daily Week

  7. William Lowe April 2, 2007 at 3:49 pm - Reply

    Lesson #2: including the word “science” in post title alienates readers! This seems to be evidenced by the low comment count these posts have attracted.
    I’m just as guilty here as have skated over these posts vs. usual drill through.
    Have we lost our appreciation for science?

  8. anothr user April 2, 2007 at 8:07 pm - Reply

    Anothr feed track -How to Change the World

    One new subscriber from Anothr Alerts:pjkersh@gmail.com

  9. Cathy Jenkins April 3, 2007 at 4:08 pm - Reply

    “An implication is that subliminal advertising could work. That is, of course, assuming you don’t Tivo past the ads. :-)”
    …and ad blocking software.

  10. newkon May 29, 2007 at 4:08 pm - Reply

    very very nice information thanks..
    realy nice blog.i will come every time here.thankss..

  11. wow power leveling June 7, 2007 at 3:34 pm - Reply

    Science conpensate with business
    wow power leveling

  12. kavak yelleri September 2, 2007 at 6:27 am - Reply

    Hi Guy,
    I enjoyed reading your blog, and wanted to invite you to SuTree.
    It’s a social bookmarking site for free video lessons. Pretty cool.

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