Smart Marketing: Cannonball Run for Chicks

Check out the Silicon Valley Moms “Summer Road Trip ’08.” Five mommy bloggers are driving across the United States in a Chevy Tahoe Hybrid. Other sponsors include Yahoo!, CBS News, WeightWatchers, Six Apart, and Zune. The moms describe it as “5 blogging moms, 7 days without kids, 1 car without carseats, 2,000 miles to drive.”

The promotion is an example of great marketing at low cost. Something to think about when you’re coming up with marketing ideas. By the way, if you work for Audi, Porsche, or Mercedes, contact me to do a similar event.

By | 2016-10-24T14:14:57+00:00 July 7th, 2008|Categories: Marketing and Sales|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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