David Aaker: Father of Modern Branding and AMA Marketing Hall of Fame® Inductee

I’m Guy Kawasaki, and this is Remarkable People. This episode’s remarkable guest is David Aaker. David is the godfather of branding like Bob Cialdini is the godfather of influence. And like Bob, his work has shaped my concept of secular evangelism. He is a professor emeritus of the Haas School of Business of UC [...]