I’m Guy Kawasaki, and this is Remarkable People. This episode’s remarkable guest is David Aaker.
David is the godfather of branding like Bob Cialdini is the godfather of influence. And like Bob, his work has shaped my concept of secular evangelism.
He is a professor emeritus of the Haas School of Business of UC Berkley, the vice-chairman of a marketing and branding firm called Prophet, and an executive advisor to the Japanese marketing and ad agency, Dentsu.
He has written 17 books. He has been evangelizing branding and storytelling long before almost anyone else. His latest book is called Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age.
If you’re interested in storytelling, branding, and marketing and how they apply to innovation and product introductions, you’ll gain a great deal of insight from this episode.
For example, do you know why facts and descriptions just don’t cut it anymore? Keep listening to find out.
I’m Guy Kawasaki, and this is Remarkable People, and now here is David Aaker.
This week’s question is:
Do you know why facts and descriptions just don’t cut it in #marketing anymore? Keep listening to find out. #remarkablepeople Click To Tweet
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I love this podcast and your style. The way you explored branding, influence and then brought in Gary V and Woz has been a delightful learning experience for me with many key points taken.
I am very grateful for you sharing this with the world and looking forward to you interviewing more people. One such guest could be Tim Ferriss. A man who has made a significant dent in the world and someone that I think you could pull a lot of value from.