The Ten Commandments of Fake Steve Jobs


All hail Carleen Hawn because she has written a fabulously funny analysis of the management style of (Fake) Steve Jobs. It’s called the “Ten Commandments of Fake Steve Jobs”

  1. Never let people know where they stand.

  2. You don’t have to hire the best people.

  3. Only promote stupid people.

  4. Never tell people what is expected of them.

  5. A manager should be inconsistent and unpredictable.

  6. No praise. Ever.

  7. Keep people’s spirits broken.

  8. Throw tantrums.

  9. Don’t speak to employees in elevators.

  10. Start with the ad campaign.

I haven’t provided all the text that goes with each commandment so that you have to click through and read the whole posting in all its glory. Trust me, it’s worth it.

By |2016-10-24T14:17:49+00:00November 14th, 2007|Categories: Entrepreneurship, Management|Tags: |6 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Advice Network November 14, 2007 at 10:23 am - Reply

    Rule #11. Never give away a penny.I used to idolize Jobs and deomonize Gates, but that position is getting harder to maintain as Gates is working so hard to save millions from disease, and Jobs continues to be a selfish jerk. I still won’t use anything but a mac however.

  2. bri November 14, 2007 at 11:46 am - Reply

    All those 10 steps sound exactly like the commandments of Jeanne Toulouse.

  3. servizi cartomanzia November 16, 2007 at 7:53 am - Reply

    good point..just understand that in the world there arent justo good or bad…

  4. Partners in Grime November 18, 2007 at 1:19 pm - Reply

    Revised #9:
    Don’t speak to employees in elevators, except to fire them.

  5. Brandon Z November 23, 2007 at 10:20 pm - Reply

    Gates gets good press for his money. His ‘donations’ are well-spent PR expenses. If someone is really being generous, THEY DON’T ADVERTISE IT. So it’s certainly possible (though maybe not likely) that Steve is giving away money too. Either way, don’t be fooled by Gates’ so-called generosity. He’s not making any sacrifices, and it probably eases his conscience slightly for having stolen everything that he’s made his money from.

  6. Raza Imam November 28, 2007 at 6:11 am - Reply

    This guy is my hero. Controversy, credibility, and differentiation are exuded from his blog.
    Raza Imam

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