Ten Ways to Use LinkedIn


  • The average number of LinkedIn connections for people who work at Google is forty-seven.

  • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.

  • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

  • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

  • According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of this factoid.)

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.

  1. Increase your visibility.

    By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

  2. Improve your connectability.

    Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

    You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

  3. Improve your Google PageRank.

    LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

    To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

  4. Enhance your search engine results.

    In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.

    If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.”

  5. Perform blind, “reverse,” and company reference checks.

    LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.

    Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out.

    You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential.

    By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.

  6. Increase the relevancy of your job search.

    Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.

  7. Make your interview go smoother.

    You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.”

  8. Gauge the health of a company.

    Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.

  9. Gauge the health of an industry.

    If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.

  10. Track startups.

    You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first.

  11. Ask for advice.

    LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums.

    For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:

    • Who’s a good, fast, and cheap patent lawyer?

    • What should we pay a vp of biz dev?

    • Is going to Demo worth it?

    • How much traffic does a TechCrunch plug generate?


These additional ideas came in through comments:

  1. Integrate into a new job.

    When people start a new job, ordinarily their roots aren’t that deep in the new company. However, with Linkedin, new employees can study fellow employees’ profiles and therefore help them get to know more people faster in a new company. (contributed by Vincent Wright)

  2. Scope out the competition, customers, partners, etc. This seems like it’s a no-brainer, but you can use LinkedIn to scope out the competition’s team as well as the team of customers and partners. For example, your competitor’s vp of marketing came from Oracle…she’ll probably believe that business is war. (Kev)

By |2016-10-24T14:23:02+00:00January 4th, 2007|Categories: Marketing and Sales|198 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Alfred Thompson January 4, 2007 at 10:06 am - Reply

    Did they get the job at Google because they know so many people or do the know so many people because they work at Google? A sort of chicken or egg kind of question.
    It would be interesting to see what the connection numbers are for other hi-tech companies and compare them to non-hi-tech companies.

  2. Dave January 4, 2007 at 10:13 am - Reply

    i completely agree Guy 😉

  3. Dave Cardwell January 4, 2007 at 10:29 am - Reply

    My efforts to improve my LinkedIn network have been thwarted by a total lack of clients that are interested in the service. Can you offer any advice (besides referring them to this page) to motivate apathetic clients and colleagues?

  4. Do You Have A Second? January 4, 2007 at 10:43 am - Reply

    Guy Kawasaki: 11 Ways To Use LinkedIn

    Great post from one of my favorite bloggers on ways to use LinkedIn. As usual, he exceeds expectations by delivering a bonus reason in addition to the basic 10. If you’re looking to give your network numbers a hyperboost, consider

  5. Mike Johnston January 4, 2007 at 11:16 am - Reply

    So are you ever going to accept any of those invitations? LOL You could be the highest ranked LinkedIN member if you have the most outstanding requests probably. HEHE

  6. Eric January 4, 2007 at 11:35 am - Reply

    Overall great list. I would say a better option though than leaving your profile in blog comments is to leave your actual URL. You are putting a fair amount of control with LinkedIn if you rely on them for to much.

  7. Bill Erickson January 4, 2007 at 11:45 am - Reply

    Heh, after reading this post I logged into my LinkedIn account (haven’t been there in a few months) and at the very top of the homepage is “Read 10 Ways to Use LinkedIn by Guy Kawasaki.” Did you write this as some sort of cross-promotional thing for your blog? 🙂

  8. David Mould January 4, 2007 at 11:49 am - Reply

    I have been using LinkedIn for a while, stalled a bit and really started to develop my network in earnest over the last 4 months or so (looking for a new challenge/company).
    One of the problems with LinkedIn is the skew that you get by connecting to some of the larger profiles. I would like to be able to have a more granular selectivity on how degrees are shown where I can give priority to “real” relationships.
    As a side note I am also a member of OpenBC (now Xing) which has some additional nice features, it’s not as fr$$ as LinkedIn though as you get less bang for your buck. But for some the cost may be worth the different sort of contacts you can find there.

  9. Pronet Advertising January 4, 2007 at 11:50 am - Reply

    LinkedIn launches Answers

    LinkedIn has launched its new Answers service, which allows LinkedIn users to both ask questions and answer them. The service is very similar to Yahoo Answers except …

  10. Gubatron January 4, 2007 at 12:00 pm - Reply

    Ten Ways to Use LinkedIn

    Hi Guy Kawaasaki!!!,Trackback from wedoit4you.com on Ten Ways to Use LinkedIn at http://www.wedoit4you.com/archive/2007/01/04

  11. Vincent Wright January 4, 2007 at 12:04 pm - Reply

    Great post, Guy.
    We’ve been talking about these for about 2 years at My Linkedin Power Forum so, one more valuable tip you may want to add to your excellent list is this: internal corporate networking.
    When someone takes on a new job, ordinarily their roots aren’t that deep in the new company.
    However, with Linkedin, new employees can search for key employees to meet at their new company.
    Studying a fellow employee’s profile before inviting them out to lunch, could help them take root, faster in their new company.
    Thanks for the list, Guy.

  12. Justin Kistner January 4, 2007 at 12:35 pm - Reply

    Guess I need to put more effort into LinkedIn. I’ve found it not to be easy to use, and that might be because I don’t have a pay account. For example, I find people on there that I know in RL, but I can’t add them as a contact.

  13. Frank Geisler January 4, 2007 at 12:45 pm - Reply

    10 great ways – I would love to hear more from you! Best wishes from Switzerland – Frank

  14. Liza January 4, 2007 at 1:21 pm - Reply

    I found your blog by way of the link on LinkedIn’s home page. Your suggestions on how to improve my “googleability” and my own blog’s rank were great and easy to implement.
    The only thing I would add is that LinkedIn can be a lot of fun! I love searching for old friends and colleagues, or just browsing my friends’ connections. You stumble upon the most interesting people and projects that way.

  15. Anonymous January 4, 2007 at 1:35 pm - Reply

    Ten Ways to Use LinkedIn

    Most people use LinkedIn to “get to someone”

  16. Thomas Clifford January 4, 2007 at 1:57 pm - Reply

    I just signed up a few weeks ago and not only created connecting right away, I received two great endorsements from clients and found my old marketing buddy from 10 years ago!
    LinkedIn is pretty cool, IMHO.

  17. Dan Keldsen January 4, 2007 at 2:09 pm - Reply

    Guy – Nice post, and I too found this entry from the top of LinkedIn, a nice spot to advertise, eh?
    I’d suggest that people who want to make the most of LinkedIn go beyond simply driving traffic to their profile or website/blog (and betwixt and between), or getting large numbers of connections, *just for the sake of doing so.* I do believe that having a large network does provide for more possibilities, but only if someone (and why not you, me and everyone else here) actually pursuing doing something with the people we are connected with?
    I freely advertise my gmail account on my LinkedIn profile because I am indeed hoping that others will find me and proactively connect with me. However, even though I’ve crested the >500 mark for connections on LinkedIn, having a large network doesn’t do me or anyone else all that much good unless something beyond “being connected” occurs.
    When I purposefully reach out to someone through LinkedIn, it’s not just because they might have their e-mail address listed in easy grasp, but because there is something about the work they are doing now, or in the past, where they went to school, something they’ve written in their profile or on their website/blog that is a connecting point and conversation starter – some of the most amazing conversations I’ve had in the last 4 months have been with people I’ve hunted through LinkedIn because of the interesting information they’ve put in their profile. People – the NUMBER ONE TIP for LinkedIn success is to make sure you have CONTENT, and it certainly doesn’t hurt to have that content be well written, persuasive, and highly visible! If nobody knows you’re the best Rails Developer on the planet because that information isn’t out there in the world – well hey, keep waiting for Google ESP (extra sensory perception), or get some Google food/LinkedIn food out there to be found!
    Sadly, many “power networkers” that I’ve run into on LinkedIn are purely in it to have the biggest personal network, and not to DO anything with the assemblage, aside from touting the fact that they have so many connections. Connecting to such people does open up many possiblities, but these folks tend to be so busy growing the network that they are unable to spend the time to develop any meaningful conversations between the people in their network, or to facilitate connections to 2nd or 3rd degree connections.
    Last year I did a few podcasts with Konstantin Guericke, former co-founder of LinkedIn, covering some of these topics (see http://delphigroup.blogs.com/ and flip back to April 2006 or search on Konstantin), which may be useful for folks, and I would also recommend anyone interested in purposeful networking to check out the great book “Never Eat Alone” – Keith Ferrazzi (the author) is about 100,000 times more aggressive (and successful) in the networking department than I ever hope to be, but from a master, one can learn quite a bit.
    Best in 2007 – and thanks for another great top 10 Guy!

  18. Hasan Diwan on the Web! January 4, 2007 at 2:36 pm - Reply

    11 Ways to Find and Keep Your Next Job

    Guy Kawasaki finds LinkedIn so useful that he posted 11 Ways to use LinkedIn. One could use non-LinkedIn sources to achieve the same results. I show how, after the flip. Unlike LinkedIn, following my list won’t get you an increase…

  19. Henk Kleynhans January 4, 2007 at 3:05 pm - Reply

    Thanks for some very good tips Guy!
    I did a LinkedIn search for Guy Kawasaki and am proud to see you’re in my (very extended) network!
    However, your name was only 13th on the list! Everyone who mentioned your name in their profile and had more connections than you came out tops!
    My 2 cents on Linked In at http://www.yeahfi.com/2007/01/are-you-linkedin-yet.html

  20. Kev January 4, 2007 at 3:17 pm - Reply

    Great tips, one thing I would add is the ability to research your competitors by doing an advanced search for the company name.

  21. Santosh January 4, 2007 at 4:02 pm - Reply

    Great list. Your article made me join LinkedIn.

  22. Ed January 4, 2007 at 4:03 pm - Reply

    Guy, another benefit of LinkedIn is using the Outlook plug-in, which scans your Outlook emails and then matches them to your LinkedIn network showing you the differences between the two sets of information. It’s a great way to keep your systems up to date with changing roles and secondary email addresses.

  23. Russell Ackner January 4, 2007 at 5:15 pm - Reply

    Thanks Guy – as always on target. One thing – why didn’t you link the “LinkedIn” graphic in your post to your profile 😉

  24. Steve Duncan January 4, 2007 at 6:13 pm - Reply

    LinkedIn is a useful tool for recruiting. I recently needed to hire a product manager and searched for some companies that I thought would be relevant to my own and presto! I found some experienced managers I could talk to about the position.
    I would caution LinkedIn users not to pursue contacts for the sake of an impressively large LinkedIn list. Size doesn’t matter. The whole point of the LinkedIn network is to have connections to people you trust. When you search out and seek a valuable contact, you want to make sure they’re connected through people that you trust to make the introduction, not people who you met once after your fifth martini at a cheezy networking event.

  25. Jengates Blog January 4, 2007 at 6:22 pm - Reply

    Great minds think alike

  26. Epic Living January 4, 2007 at 6:29 pm - Reply


    Even though Guy does a little advertising for LinkedIn, I thought you’d appreciate his insights on Ten Ways to Use LinkedIn. Networking has been essential for me, and as a people lover I wouldn’t pass up an opportunity to connect.

  27. p. petterson January 4, 2007 at 10:38 pm - Reply

    Please give me the latest info!

  28. Michael Flessas January 5, 2007 at 12:22 am - Reply


  29. Geek News Central Podcast January 5, 2007 at 12:57 am - Reply

    GNC-2007-01-09 #230

    This is the prelude show to the Consumer Electronics show and I am beyond excited to be heading to Las Vegas tonight. Show coverage starts Saturday evening. Juicy Tech Tidbits tonight as well. Sponsors: [Save 10% off on any order…

  30. Tony Chung January 5, 2007 at 1:27 am - Reply

    Great post Guy. As a college student, optimizing my LinkedIn profile will help me with future employment.

  31. Arno Klein January 5, 2007 at 1:49 am - Reply

    Ten Ways to Use LinkedIn

    kennt Guy Kawasaki. Eigentlich müsste es heißen Ten Ways to Use Online Networking Tools passt auch auf Xing.

  32. TopLinked January 5, 2007 at 2:22 am - Reply

    Another good resource is TopLinked.com, which is just what it sounds like – links to the TopLinked people on LinkedIn http://www.toplinked.com

  33. Stephen Cotterell January 5, 2007 at 3:24 am - Reply

    This is a great blog. The web is clearly changing a lot of things that used to be exclusive which are now inclusive.
    My MBA holding mates tell me that their network is more valuable than what they learned on the course! If you read Daniel H Pink’s book “a whole new mind” it appears that MFAs are becoming more valuable than MBAs in business, but that is a different discussion!
    LinkedIn is so easy to understand with enormous potential is it connects more an more business people together. Could it become the MySpace of the business world?
    p.s. I have posted what follows on Ecademy too:
    I suspect everyone knows this anyway:
    Until recently LinkedIn has had the following benefits for me (After a year of free use I pay for a basic subscription)
    1) I am able to help others through the introduction facility. This alone is worthwhile.
    2) It supports my belief that there is no such thing as networking. There is pathfinding because the network already exists even if we can not see it yet! My LinkedIn experience provides confirmatory evidence of my reframe of the well known phrase “six degrees of separation”. I speak and write of “Six Degrees of Connection”. LinkedIn allows me to see how the idea works to four degrees of connection within a relatively limited data set, providing ample information to support the theory.
    3) One of LinkedIn’s free services is the request endorsements or recommendations feature. If, like me, you used to have a hang up about “asking”, then clicking a button to send an email is an easy introduction to the painless process of receiving written recommendations.
    4) The combination of using Outlook, Plaxo and LinkedIn enables me to consolidate my previously disparate contact lists and reconnect with previously long-lost friends and colleagues.
    5) I can help my friends, colleagues and new contacts to benefit from the platform. I have noticed over the past few months that more and more “corporate types” have discovered and signed up to LinkedIn i.e. there are lots of buyers as well as suppliers. I have noticed that they “get” the idea of LinkedIn instantly, yet nearly all of the same people are reluctant to sign up to Ecademy. This is largely because they do not “get it” so quickly.
    6) The user groups within LinkedIn and the associated Yahoo Groups provide the sense of community which was missing from the basic platform. These are no substitute for Ecademy’s platform (having said that Yahoo’s file storing feature would be useful).
    7) The Law of Attraction works on LinkedIn.
    I could go on but will not 🙂
    Now that LinkedIn answers has been introduced it seems to me that the sense of community has been enhanced, the value of helping others has been increased and (as a self regulating system) within a trusted business orientated community.
    Phew!! If you are still reading thanks for doing so.

  34. Yoav Shapira January 5, 2007 at 4:32 am - Reply

    Guy, I largely agree with your points, and they’re fantastic. I’ve observed different results in terms of search engine placement however: Google doesn’t even seem to index my public LinkedIn profile, while Yahoo certainly does.

  35. Anonymous January 5, 2007 at 4:45 am - Reply

    Ten Ways to Use LinkedIn

    The average number of LinkedIn connections for people who work at Google is forty-seven.

    The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connectio…

  36. Tony Zeoli January 5, 2007 at 5:29 am - Reply

    When I was looking for a job, I used LinkedIn to connect with the CEO of a new startup who had been involved previously with another company I was doing Biz Dev for. We met, connected, and a year later things are going fantastic for us on the music side of things at StarStyle.com where I am VP of Music.
    Once I got in the door, I used LinkedIn to find a consultant to help us with some music industry relationships, and I hired my West Coast Director of Music from searching through the site.
    I love LinkedIn and think it’s an incredibly valuable and ingenious business tool. So much so, in fact, that I have a paid subscription so I can use the InMail feature. I find that sometimes people who join LinkedIn can be a little snobby and less than willing to be a helfpul networker, which kind of defeats the purpose (then again, I’ve said no a few times…lol). So, I don’t mind paying a little to maximize my own networking goals.
    Truth be told, I haven’t been as proactive on LinkedIn over the past few months, as I’ve gotten incredibly busy. But, like you said, the more connections you make, the more people reach out to you.
    I’ve answered a few connect requests lately, and I’ve heard from a few recruiters. Fortunately, the job I found through LinkedIn feels like home to me, so I’m not looking. But, it is good to know that my full profile is getting attention out there in the marketplace. It helps you to realize your value and place in the business world.
    Great blog! Take care!
    Tony Z.

  37. CoryS January 5, 2007 at 5:57 am - Reply

    My Northwestern Kellogg professor for one of my first classes there (about 10 years ago) said “get a binder, introduce yourself to everyone, get business cards and contact backgrounds and that will be your best asset 20 years from now from this experience”. Now there is LinkedIn and I tell all ‘young kids’ that same thing, but for using LinkedIn in the binder’s place.
    Great post, great concept that I hope only gets better.

  38. Naser January 5, 2007 at 6:01 am - Reply

    Great tips, but most of them seem to be centerd aroud IT professionals. Will they work for Mechanical Engineering Grads like myself as well?

  39. Lifehacker January 5, 2007 at 6:32 am - Reply

    Make the most of LinkedIn

    Author/blogger Guy Kawasaki says most people under-utilize the business-networking site LinkedIn, so he offers 10 tips on getting more value from the service. For example, here’s how to make a job interview go smoother: You can use LinkedIn to…

  40. Eben Halford January 5, 2007 at 6:42 am - Reply

    When will you be changing your Linkdin public profile to be your name 😉
    Not that u need more search engine visibility!

  41. Wall Street Select January 5, 2007 at 7:09 am - Reply

    What investment content or service is most important to you?

  42. a shel of my former self January 5, 2007 at 7:53 am - Reply

    Taking advantage of LinkedIn

    Whenever I mention LinkedIn, Im likely to get this response: I signed up and I have contacts, but I really havent figured out what to do with it. This leads me to explain how I use LinkedIn: When I need expertise u…

  43. Sean January 5, 2007 at 8:28 am - Reply

    LinkedIn is definitely a great concept. However, I’m wary of including too much info on my profile in case someone at my current company (i.e. my manager or someone in HR) were to do a search and find it. I wouldn’t want them to know I’m job hunting. Any suggestions for getting around this quandry?

  44. Roman Rubinstein January 5, 2007 at 8:36 am - Reply

    Very good summary. I have only been a member for about 6 months, but have intuitively arrived to at least half of the uses you mention here (looking at company turnover via past experience is my favorite). I can see how this could be a wonderful tool if used properly: a much superiour replacement to those business card organizers another respondent mentioned.
    One comment of praise from me is that I see you have only 137 connections despite being “the person with the most pending LinkedIn invitations” which means that you are guarding your network – and yourself – well. I have a strong stance against the proliferation of overnetworking on LinkedIn, and it’s great to see a reasonable approach to LinkedIn from a person of some stature and online fame.
    As you can see, I am following your advice in #3 🙂

  45. 180srch.com January 5, 2007 at 8:41 am - Reply

    LinkedIn needs that stat for how many degrees of separation we are from Kevin Bacon 🙂

  46. Global Nerdy January 5, 2007 at 8:45 am - Reply

    Guy Kawasaki on Getting the Most out of LinkedIn

    My role model, Guy Kawasaki, has written up an excellent article on how to maximize your LinkedIn account (you have …

  47. Marketing Headhunter.com January 5, 2007 at 8:49 am - Reply

    The Future of Linked-In

    I got a call today from my new sales rep at Linked-In. Smart lady. Energetic. Young, I bet. I pay Linked-In a fair amount of money each year as a Pro Plus member — which means I’m contracted for 150

  48. Alex McArthur January 5, 2007 at 9:28 am - Reply

    LinkedIn has helped me make contacts I would have never made otherwise.
    I had never considered some of the other possible uses. Thanks for those ideas.

  49. At the moment January 5, 2007 at 10:08 am - Reply

    Useful blog posts

    How to Change the World: Ten Ways to Use LinkedIn Ten Questions With Aziza Mohmmand The 10/20/30 Rule of PowerPoint Change This Manifestos…

  50. Wooties! January 5, 2007 at 10:09 am - Reply


    LinkedIn is one of the more overlooked social networks on the net in my opinion. I’ve decided to start

  51. Stephen Denny January 5, 2007 at 10:36 am - Reply

    Guy: good comments. I’ve been an active member for a few years and have seen the resource evolving, not all for the better.
    My first experiences had me talking to new retail experts in Brazil and legal experts in Japan within days. I was a raving evangelist. More recently, many treat LinkedIn like a popularity barometer — more is better. As a result, many requested intro’s fail because of the sheepish, “… I don’t exactly know this person” excuse. A tighter network means real referrals. Getting introduced by strangers is little more than a cold call.
    Is progress the death of LinkedIn?

  52. Tracy Snell January 5, 2007 at 11:13 am - Reply

    This could be like a Kevin Bacon number! (mine’s 2).
    My Guy Kawasaki number is 3!

  53. Rockne Egnatios January 5, 2007 at 12:45 pm - Reply

    This is my first dig comment posted. Not sure what I like better, the Guy Kawasaki article or the ability to evaluate and promote web content.

  54. Ian Kennedy January 5, 2007 at 12:57 pm - Reply

    Hi Guy,
    I echo Steve Duncan’s comment on using LinkedIn for recruiting. Go to your inbox, select “send message” and choose “send job notification.” Depending on the size of your network, the ripple effect of getting the word out on an opening has proven quite effective to those I know who have used it.

  55. Kevin Schiess January 5, 2007 at 2:16 pm - Reply

    Great comments on LinkedIn. I am a huge fan.
    Happy new year!

  56. Uncommon Knowledge. January 5, 2007 at 2:19 pm - Reply

    LinkedIn a great networking tool.

    If youve ever stumbled across LinkedIn, you know its a great networking tool that actually works (Ive tried a few other tools that have always gave me that multi-level-marketing kind of feeling).
    You can not only see the people tha…

  57. Ormenipar January 5, 2007 at 3:54 pm - Reply

    thanks for the article. myspace is worth much more than linkedin on trendio though http://www.trendio.com/word.php?wordid=2234&language=en

  58. Seattle's Rain City Real Estate Guide January 5, 2007 at 4:14 pm - Reply

    How to Market Yourself on LinkedIn

    This is a follow up to my recent endevor to immerse myself in some of the more popular social networks on the web. Now that I think weve exhausted the MyBlogLog discussion, I thought Id turn to LinkedIn and some of the ways that agents …

  59. Squint (a Lightpierce Communication Channel) January 5, 2007 at 4:42 pm - Reply

    Linked Out

    I like LinkedIn, I really do. It’s a cool service that VC Capitalist Guy Kawasaki highlights is also a powerful and useful networking tool when used to its full potential. However, there is one important aspect of networking that LinkedIn…

  60. WadeLinks January 5, 2007 at 5:48 pm - Reply

    Ten Ways to Use LinkedIn


  61. lifehack.org January 5, 2007 at 6:15 pm - Reply

    Twelve Ways to Use LinkedIn

    LinkedIn is one of my favorite Web 2.0 apps. It gives me a great way to keep business contacts. With the latest feature, LinkedIn Answers, it creates another dimension to receive great insights and advices from professionals. In short, it is a grown u…

  62. Dave Conrey January 5, 2007 at 6:37 pm - Reply

    I signed up with Linked-in at first just because it was something to do. I knew was some of the capabilities were, but I didn’t really follow up with it. I’ve been so busy doing other things, I completely forgot about ever going there. Reading this makes me realize I should be using this to my advantage especially since I’ve been trying pretty hard to make a jump from my current place of employment.

  63. D.Boomer January 5, 2007 at 7:55 pm - Reply

    I have been a linkedin member for a couple of months and love it so far. It was a great way to validate my pile of business card e-mail addresses. I have also been able to reconnect to with past classmates and colleagues. I have written article on searching for careers by “Employer searching” and not “Job Listings”. Once a person narrows down their top 10 places to work at – they should pinpoint an internal contact. Linkedin now makes that process much easier. I think this site is certainaly a killer app!

  64. Tea Silvestre January 5, 2007 at 9:22 pm - Reply

    I JUST heard about LinkedIn this evening (through MarketingProfs) and signed up as a way to improve my visibility on the web.
    I have my own marketing company and have always believed that relationships are what REALLY make a business successful. This is just another fabulous way to get yourself out there.
    Thanks for the tips!

  65. Yakito January 5, 2007 at 10:30 pm - Reply

    I am waiting for the “Ten Ways to Convince Guy Kawasaki” but for the moment this is a nice piece of work :-p

  66. Craig Chirinda January 5, 2007 at 11:15 pm - Reply

    Hi Guy,
    I learnt of your blog through the infamous article, “The Top Ten Lies of Venture Capitalist”; which is doing rounds in the Investment Banking world.
    LinkedIn, is only as useful as you make it. Most people don’t know about the LinkedIn Yahoo groups, that were started by Vincent Wright. When you join a LinkedIn Yahoo group that appeals to your professional Interests, you’ll see the real value of LinkedIn.
    So for those who havent found LinkedIn useful, its because you were passive in your membership and didn’t not make any active steps, to enhance its utility (to you).
    -Craig Chirinda

  67. Erin Blaskie January 6, 2007 at 12:16 am - Reply

    Thank you for writing the ten ways to use LinkedIn. I had subscribed to this service a long time ago and just sort of let it “sit there” doing nothing. I thought it must have great potential but never really was energized enough to check it out. After reading this, I’m going to sign back into my account and reconsider using it to its fullest potential.
    Thank you!

  68. Devdas Bhagat January 6, 2007 at 12:21 am - Reply

    Hmmm, my linkedin network is a small subset of my primary contact network (which spams IRC, IM, email and face to face contacts).
    Linkedin is merely one social networking website. I recommend working on mailing lists, IRC and IM as well.

  69. Anon January 6, 2007 at 1:53 am - Reply

    Note to Sean: Writing a strong profile is a good idea but if you are job-hunting, then unless someone in your connections is in your company and you choose to ask them to refer you to a headhunter, it is not that easy for them to find. Practically every jobhunt with a recruiter can lead your CV back to your employer. The right kind of recruitment professional can prevent that from happening. I am not one but I know from experience.

  70. j mo's January 6, 2007 at 4:17 am - Reply

    links for 2007-01-06

    Make the Most of LinkedIn i admit i haven’t used LinkedIn to my advantage….maybe if i read this, it will help… (tags: career community employment jobs linkedin tips) Anthony Bourdain I was a big Kitchen Confidential fan…and now that…

  71. Content Blog January 6, 2007 at 4:28 am - Reply

    The Benefits Of Your LinkedIn Account

    I have one account at LinkedIn; I dont remember when I created it, but recently a post on a blog prompted me to update it. Its basically a business networking website and it can be good if you work on your own. People can access you profi…

  72. A.B January 6, 2007 at 8:16 am - Reply

    On this subject I recommend reading Opher Brayer’s post – “the 10 Commandments of Networking”.
    Brayer is an expert in this field and I his insights extremely valuable:-)
    I believe that everyone should develop his own set of rules in this matter, that will drive his career and achievements.

  73. Clemens Scheerer January 6, 2007 at 10:13 am - Reply

    I still do not understand why people are getting so excited about LinkedIn. The European equivalent of LinkedIn is called Xing.com (actually the first European Web 2.0 company that went public in 2006) is far more exciting to me.
    And the functionalities of Xing.com are also way more advanced in my mind. I can only recommend to compare these two (www.linkedin.com and www.xing.com).

  74. Twist Image - Mitch Joel Blog - Marketing and Communication Insights January 6, 2007 at 10:38 am - Reply

    LinkedIn – More Ways To Get The Most Of This Business-related Online Social Network

    I was reading Shel Holtz’ Blog today, A Shel Of My Former Self, and his post, Taking Advantage Of LinkedIn. Like Shel, I get many questions and comments about how to better use LinkedIn and whether or not it is…

  75. Jeremy January 6, 2007 at 11:13 am - Reply

    I’m curious if you were compensated for this post by LinkedIn. You recently posted about talking to your LinkedIn rep about upgrading your business account, and then this post followed. Quid pro quo?
    No compensation was involved. I don’t know what you’re talking about me upgrading my account. I haven’t upgraded it.

  76. Janne January 6, 2007 at 11:28 am - Reply

    Guy, yes i agree that you haven’t answer to my LinkedIn invitation yet, but you still have time to do that 😉 Thanks for nice Blog entry, and it looks like that it’s generating lot of discussion.
    I have used several times LinkedIn for Business Purposes then i am travelling to the new country or city. I have checked through LinkedIn who would be most interesting person from my network to meet. And when i have used Linked In message to contact this person.
    I have been succesful so far at least in The USA, The Netherlands, Finland and Russia. After the meeting and discussion it’s easy to make real link and enlarge network.
    My experince is that in some countries like in USA and Russia is good to use tools like LinkedIn to reach business people you are looking for.
    Have a nice year 2007!

  77. Capture the Conversation Internet Marketing Blog January 6, 2007 at 1:36 pm - Reply

    Get LinkedIn to Your Competition

    Guy Kawasaki recently wrote about 10 ways to use LinkedIn, the tool that helps professionals connect. While the biggest use of the service is simply to get in contact with someone to make sales or get a job, Guy writes…

  78. Bill Erickson January 6, 2007 at 1:59 pm - Reply

    One thing I wish LinkedIn would do is take the facebook API and let me easily link my facebook account with linkedin, and whenever one of my friends from facebook signed up on LinkedIn it would automatically add them as a contact (or notify me, or something).
    As a college student, I’ve already built a large social network over on facebook. And a lot of my friends that are graduating are just deleting their facebook accounts so employers don’t find anything to use against them on it. Let us move our network of friends from facebook to LinkedIn, not start over.
    This would be really easy to set up now that facebook has opened up its API. If they did it then they could easily get a ton of college students over onto the system (I also think they should give schools those group things for free in exchange for telling their students to get on LinkedIn).

  79. Weblog de Jean-Michel Maurer January 6, 2007 at 2:45 pm - Reply

    A découvrir : le blog de Guy Kawasaki

    Aujourd’hui je souhaite vous faire découvrir le blog de Guy Kawasaki qu’il a intitulé How to change the world – A practical blog for impractical people. Cet homme qui a notamment travaillé pour Apple (à 2 reprises) et a écrit

  80. Cafe del Marketing January 6, 2007 at 3:20 pm - Reply

    Tien tips voor LinkedIn

    Levende legende Guy Kawsaki geeft op zijn blog een 15-tal bijzonder nuttige tips voor het gebruik van LinkedIn:
    Increase your visibility.
    Improve your connectability.
    Improve your Google PageRank.
    Enhance your search engine results.
    Perform blind, “…

  81. Gordon Choi January 6, 2007 at 3:36 pm - Reply

    Nice ideas! After your post I believe more people will start utilizing their Linkedin profile more effectively. Besides, I have always been a believer in by carefully optimizing Linkedin profile for search engines, one will get the most benefits out of it.

  82. Bryan Starbuck January 6, 2007 at 4:13 pm - Reply

    Is Linked-In a new source of Nigerian Scams?

    Linked-In’s new feature to ask questions can enable a new attack form for scams. Here is one question I just read:How can I raise money to Gold/Diamond projects in Africa? View here. The classic Nigerian scam is to email someone

  83. Dave Starr January 6, 2007 at 5:08 pm - Reply

    A key takeaway from this great post is the research of potential companies and positions for employment. The typical ‘job seeker’ works only from a ‘please, please hire me’ approach. And a typical cover letter responding to an employment ad is as non-personal as a ‘Please wash your hands’ sign in a restroom.
    With LinkedIn one can not only find companies and people who might be hiring, s/he can find the company that they can solve a problem for … and that’s what a job is really all about.
    Fantastic way to kick off 2007, Guy.
    My Bacon # is 3, I don’t, as yet, have a GK connection 🙁

  84. Sree January 6, 2007 at 6:02 pm - Reply

    Some more LinkedIn tips and user comments at a column I wrote for Poynter.org, a journalism site:

  85. Learning to network January 6, 2007 at 6:08 pm - Reply

    More LinkedIn tips from innumerate experts

  86. Jock Pereira January 6, 2007 at 6:27 pm - Reply

    To address the question from Dave Cardwell: there will always be clients that are uninterested in online services, especially those that require signups. Signups turn people off especially if they think they will be emailed or contacted afterwards.
    So that is reality.
    However my practice is to go back through all my email, once a month, and invite clients, prospects, leads, partners, etc, into my network. Those that are forward thinking will investigate and perhaps sign up.
    Hope this helps,
    Jock Pereira
    DataOne Software

  87. blog.cguy.org January 6, 2007 at 9:04 pm - Reply

    Kawasaki parle de LinkedIn

  88. Brainsfeed January 6, 2007 at 10:51 pm - Reply

    (Profession) > Comment utiliser LinkedIn?

    LinkedIn, vous connaisez (www.linkedIn.com)?Il s’agit d’une initiative qui s’inscrit dans la mouvance du web social. L’idée est d’aider les individus (professionnels) à donner corps et à amplifier leur réseau de contacts. Comme utilisateur inscrit, vous v

  89. Vimal January 7, 2007 at 8:20 am - Reply

    Thx for this very informative and useful article. I just joined Linkenin and your advice here certainly acts as a guide. Thx, once again.

  90. amy cham - inside my head January 7, 2007 at 2:19 pm - Reply


    I love LinkedIn. Really, I do. It’s a fantastic way to tell people who you are professionally, without the confines of a conventional resume; it lets me see what my friends and former colleagues are up to as they graduate,

  91. Cleon Cox III January 7, 2007 at 2:58 pm - Reply

    Nice job Guy! Most useful and I will use it to share with others. LinkedIn is growing faster by the day now.

  92. Romeo Pruno January 7, 2007 at 3:23 pm - Reply

    Ten Ways to Use LinkedIn

    Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or…

  93. Rich January 7, 2007 at 5:16 pm - Reply

    Nice plug…. btw I feel its ironic that I try to connect to all these people writing about LinkedIn, but noone seems to want to link to me….. including Guy.

  94. Roman Rytov January 7, 2007 at 6:11 pm - Reply

    Guy, a very practical and action-oriented post. I wrote in the past how I love LinkedIn and why one should use it. The post can be found here

  95. Laura January 8, 2007 at 3:18 am - Reply

    Quite interesting tips – perhaps I should take another look at LinkedIN (let’s say I wasn’t very active 🙂 )

  96. Michael Evans January 8, 2007 at 7:18 am - Reply

    I’ve used LinkedIn for years and I am not impressed. For example, they recently LOST ALL of my contacts. I did not enjoy the experience of having to recontact people because of the web site operators’ incompetence.

  97. Kung Foodie January 8, 2007 at 3:46 pm - Reply

    Interesting and helpful post…I’m sure you’ll get more LI invites out of it! LOL
    I have to say that ideas 3 & 4 don’t have much value, particularly number four since LI automatically creates a redirect link to any site that you list (redirects have absolutely no SEO value). LI also does not show your full profile automatically. From what I can tell unregistered viewers have to click on a button to see the links to your other sites (which means search engines can’t access that info either).
    This is one thing I wish LI would change. I’ve had several people tell me they couldn’t see my recommendations and they were too busy to figure out what to do to find that info. That’s a major shortcoming in my eyes.
    Idea three doesn’t have much personal value over the long term because all you’re really doing is increasing Linkedin’s Pagerank. Don’t fall into the trap of thinking it’s yours. It’s much better to drive traffic to a domain property you own…this way the time spent promoting YOU ultimately is under your control (not some third party vendor). It’s pretty easy and cheap to setup a blog or website these days and you can of course include your LI profile on your site via frames or several other options.

  98. Mike January 8, 2007 at 4:34 pm - Reply

    In response to King Foodie’s comment of “I have to say that ideas 3 & 4 don’t have much value, particularly number four since LI automatically creates a redirect link to any site that you list (redirects have absolutely no SEO value).”
    Your LinkedIn public profile does not have a re-direct.
    Take a look at Reid Hoffman’s public profile and you’ll see that the ‘My Company’ link isn’t a re-direct:

  99. Aaron Anderer January 8, 2007 at 4:51 pm - Reply

    I found your post to be a really informative piece. I’ve been using LinkedIn to reconnect with old co-workers and friends from my undergrad days. I find that people really enjoy the professional aspect of LinkedIn. While I saw someone mention Facebook in an earlier comment, I find it refreshing that LinkedIn is NOT MySpace, Orkut, Xanga, Friendster, Facebook or Yahoo360. All of the other social networks have their place, but I think there is a bit more maturity and professionalism in this model.

  100. rick January 8, 2007 at 6:55 pm - Reply

    Great researched article..You’ve got me hooked! I’m definitely getting LinkedIn..

  101. Vinay Rao January 8, 2007 at 7:37 pm - Reply

    I’ve been on Linkedin for over 3 years now, but started using it after an invite about a year ago. Here are my gripes,
    1. It is way too slow even on a 1Mbps connection. That might have something to do with being in India, but at any rate the speed experience sucks
    2. I do not like the ‘XYZ’ has updated her profile. What this means is that everytime I do a little change, the 200+ on my network get a notification by email. LinkedIn should give an option for ‘notify everyone’ or ‘notify selectively’.
    3. I tried for a while to invite people. Since I dont like the standard templates, I made my own, but LinkedIn does not allow me to save my own templates.
    And the Things I like,
    1. A reasonably good clean layout, though the recent addition of flash ads is a downer.
    2. It only has people with professional interest.
    3. The ‘Answers’ is a great tool, though I think the ‘Yahoo’ answers works better. LinkedIn should allow respondents to questions to collect points (also for best answers) that let them request more free introductions.

  102. Danay Escanaverino January 8, 2007 at 7:38 pm - Reply

    I have found it to be a great resource for prospecting clients and employees.

  103. Paul Biggs January 8, 2007 at 10:34 pm - Reply

    Thanks for the insights Guy. My question, I suppose not just to you, but the conversation stream in general is in regards to the other business networks out there — Ryze, Xing (Open BC), etc? How do you integrate them? Do you have a profile on one site, and point the others to that, or do you maintain separate profiles on each? Has anyone found one network to have deeper knowledge and/or people in any particular industry segment? And, there are so many new sites popping up… I think a service that centralizes these (and a similar service for my 5,349 social networking profiles) and provides a unified dashboard the way new cross-platform companies are doing with IM would be a killer app. My two cents.

  104. Sima Mansoor January 8, 2007 at 11:51 pm - Reply

    Great comments on LinkedIn. I just joined in and excited to use it.
    Thanks for the list.
    Happy new year!

  105. Clicked January 9, 2007 at 7:36 am - Reply

    You again?

    Yahoo is adding some “wisdom of the crowds” to its local listings. I think the idea is cool and…

  106. keith ray January 9, 2007 at 8:29 am - Reply

    I note that apparently LinkedIn doesn’t have any way to unsubscribe from their service. Check out this guy’s frustration with it:
    I’m on LinkedIn, and for the most part only link to people I know fairly well, and have met face-to-face.

  107. wolske January 9, 2007 at 11:08 am - Reply

    Prompted by one of the other commenters, I searched to see if Guy was in my network.
    To my surprise, he was within my 3rd level network. Even more surprising, the connection between me and Guy is through my uncle (a Canadian in California; I’m not sure if he still plays hockey or not) who has around 20 connections — I figured it would be one of the PowerHub/150-connection people that would have been the link.
    Another thing I didn’t expect: Guy only has two recommendations. And one of them is for his hockey skills, not technology or marketing. That’s hysterical. Good times… http://www.linkedin.com/in/christopherwolske

  108. Michelle Cadieux January 9, 2007 at 12:35 pm - Reply

    Witty article. Liked the stats. Good advice. Someone today wanted me to open my address book connections. Wanna look in my sock drawer too? Geez, a girl’s gotta have some secrets. This is as telling for who you know as who you don’t. Cheers.

  109. eMarv January 9, 2007 at 8:09 pm - Reply

    To solve the multiple social network problem, you may want to do something like I’ve done on my own page: Check eMarv.com
    Basically list all your networks and provide links to all of them from your page.
    Thanks for the list Guy. It makes me think that I really need to start using my network more effectively!

  110. stephen harris January 9, 2007 at 8:18 pm - Reply

    Guy, I am a big proponent of LinkedIn. I tried many others – linkedin is better. although they have room to grow. I even provided seminars on how to use this tool/
    I am a purest on LinkedIn, where I only accept people who I know or get to know. I probably reject 10:1 – it weakens your network value – your network brand by inviting everyone to join your network. Scott Allen writes in his networking book that you can only really retain 100-120 people (or something like this) in a close network. to have 1000+ is unreasonable and impractical for most of us.
    great blog entry guy – good suggestions! thanks!
    stephen harris

  111. Igor January 10, 2007 at 12:52 am - Reply

    Guy, the social networks for professionals in Europe are much more advanced than LinkedIn in terms of functionality and AJAX technology.
    Just take a look at Xing.com in Germany or MoiKrug.ru in Russia. They use mechanisms for discussions, pictures, OpenID, allow to vote, subscribe/unsubscribe, etc.
    It would be great to read your review of the social networks for professionals outside of the US.

  112. Andrei Ignat Blog January 10, 2007 at 1:54 am - Reply

    O multime de linkuri – decembrie 2006

  113. Paul January 10, 2007 at 12:07 pm - Reply

    The Kevin Bacon comments are more than simply amusing to me – they’re a fundamental question to the ultimate value of this. Hence the satirical headline in my profile. When does the whole thing become a giant pyramid scheme? Apparently I have a network of >400,000 people and it grew by >10,000 people in the last 2 days. To me LinkedIn is simply a new breed of Job Posting sites, nothing more. Suggestions of cultural/political/philosophical significance are overstated.

  114. palmit.commentary January 10, 2007 at 9:18 pm - Reply

    I’m on Linkedin

    Call me a late adopter, I don’t care, I’m finally connected to Linkedin. Creating connections is fun – I’ve already…

  115. The Funnelholic January 10, 2007 at 9:33 pm - Reply

    Guy Kawasaki hearts Linkedin too

    As my blog grows, I just want to make it clear that I DID not anticipate that my first couple blogs would include two about Linkedin. I have to say, I try to utilize itsee my entry . Well, Guy is certainly alot more famous and actually has put…

  116. christian ginet January 10, 2007 at 10:02 pm - Reply

    Linkedin is a great tool indeed!
    I wish more sales pro will use it in the future.
    The worldwide #1 business network is Linkedin without a doubt.
    Let’s make it better.

  117. Hervinder Bhandari January 11, 2007 at 12:54 am - Reply

    A good effort in connecting likeminded people! Happy New Year to all!

  118. Brant Cooper January 11, 2007 at 9:17 am - Reply

    If LinkedIn fails, it will be because many individuals collect connections like tradeshow chachkis. Unfortunately, LinkedIn tends to promote this. In a race for market share, they dilute the value, IMHO. I use LinkedIn, I like LinkedIn, but a large % of “introductions” are doomed to fail as they’re left to languish by non-users of LinkedIn who accepted someone’s invitation or by active users with connections to individuals so distant they don’t stand completely upright.

  119. Tony Chung January 11, 2007 at 9:23 am - Reply

    From the many different people networking options, I chose LinkedIn primarily because I knew the person who invited me was thorough in checking things out. However, I still didn’t actively work on building my contact base until someone else I knew and trusted asked to join my network. Fortunately I wasn’t too late that I was still able to get a profile link featuring my name.
    The timing of Guy’s post is perfect, as I’m in the process of changing careers right now. So, here’s my profile link as suggested. You can find my email address on my website, in order to invite me directly to join your networks.

  120. Ed January 11, 2007 at 3:38 pm - Reply

    Great if it works; but LinkedIn is often too slow, returns errors, and links are often clouded by the individual playing the popularity game with 500+ connections. LinkedIn is most useful in finding who is connected to who, and nothing more.

  121. Tony Chung (yes again) January 12, 2007 at 9:36 am - Reply

    To Naser (“Great tips, but most of them seem to be centerd aroud IT professionals. Will they work for Mechanical Engineering Grads like myself as well?” – 2007/01/05)
    I would think that your mech eng degree would find lots of connections on LinkedIn. On my profile are links to project managers, technical writers, user interface specialists, programmers, musicians, video game producers, film special effects companies, logistics, all who could possibly be on the lookout for engineers. I found most of my Outlook contacts were already on LinkedIn before I was, even my own brother!
    Also, at the time being I get more spam through my own website than I do through LinkedIn. Still, I got concerned when I read that we can’t unsubscribe from the service and remove all traces of our information. I’m sure if you make a request to the tech department they will remove your data, due to privacy laws.

  122. Doug Caldwell January 12, 2007 at 12:53 pm - Reply

    Thank you for your comments and suggestions. A friend recommended I look over your blog as a model and ideas for my own blog and LinkedIn profile.
    I will tell others to check here as well for ideas, etc.

  123. Anonymous January 13, 2007 at 8:21 pm - Reply

    Ten Ways to Use LinkedIn

    Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 ind…

  124. targetz January 14, 2007 at 2:36 am - Reply

    Ten Ways to UseLinkedIn

    Guy Kawasaki has written an interesting post about using LinkedIn. He writes that LinkedIn is a tool that is under-utilized (I am guilty of that), and he has compiled a list of ways to increase the value of LinkedIn:
    1. Increase your visibility.
    2. Im…

  125. chandra Bodapati January 14, 2007 at 8:32 am - Reply

    Biggest problems I have with LinkedIn is that People that I barely know want to connect to me. This includes customers who purchased our product or people I met up once at a party along with dozens of other people. I appreciate their business and their interest, but I don’t personally know anything about them. If I don’t respond they call / email me and ask why I did not connect to them. Hard to have a quality network without pissing off some people.
    If I relent and do connect to such people, and someone from my network wants to connect to them – I have no real into such connects. I can vouch if they are good people to do business with. There simply is no info I can provide.
    LinkedIn should have a way to maintain and show only quality connections. And it should provide a way for me to easily turnoff a connection to be not visibile to those outside my specified degree of network.
    I have more.. but will stop here.
    Chandra Bodapati

  126. coopLOG January 14, 2007 at 9:11 am - Reply

    L’art de bien utiliser LinkedIn

    Guy Kawasaki, ancien évangéliste d’Apple et actuel directeur de Garage.com, est un blogger influent. Son blog « How to change the world », classé 59è sur Technorati, bénéficie d’une certaine aura. Il publiait récemment une note intitulée « 10 façons…

  127. Prof Kienstra's Vision January 15, 2007 at 11:37 am - Reply

    Ten Ways to Use LinkedIn

    Guy Kawasaki put up this interesting list: How to Change the World: Ten Ways to Use LinkedIn. I have been using Linkedin for some time now, but havent really gotten anything out of it. Maybe this list will help.
    The tip I hadnt thought o…

  128. Chris Johnston January 15, 2007 at 11:45 am - Reply

    I’ve found LinkedIn to be very useful. I have made some beneficial business contacts and reconnected with associates I had not seen in quite a while. I am researching a business built around blogging and LinkedIn is very useful in finding people that could be helpful.

  129. Stickiing around January 15, 2007 at 1:42 pm - Reply

    How to Change the World: Ten Ways to Use LinkedIn

    remy,this article addresses how/why you might use LinkedIn.

  130. kk's blog January 16, 2007 at 8:27 am - Reply

    Get More Mileage from Linked In

    Ive been trying to get back into the swing of things after my little one wa…

  131. Janne January 16, 2007 at 2:36 pm - Reply

    My own experience of using LinkedIn posted:
    It’s named very originally: 7 Steps How to Use LinkedIn Successfully in contacting potential customers. Please visit.

  132. David Fraga January 17, 2007 at 1:24 am - Reply

    I am interested in what you said about Google PageRank as a benefit of a LinkedIn profile.
    In an interview with VentureVoice, LinkedIn founder Reid Hoffman describes one of the many functions of LinkedIn as being a way for individuals to put out their own shingle on the web.
    Managing one’s reputation on the web is an interesting concept and LinkedIn may be an easy first step for professionals.

  133. Evert Bopp January 21, 2007 at 7:56 am - Reply

    I can add my comments on this subject made in Damien Mulleys blog http://www.mulley.net/2007/01/17/linked-you-in/ earlier this week:
    I’ve used Linkedin, Ecademy & OpenBC/Xing over the years.
    Ecademy is mostly a useless collection of coaches and “guru’s” and holds no comemrcial value. It also tries to part you with your money at every opportunity.
    OpenBC/Xing is relatively usefull but the Irish membership is rleatively low.
    Linkedin has come out on top in every way; it is the only online network that really aims at the business user and has helped me time and time again to get into contact with people that were able to provide real added value. A good test is to do a search on some of these networks for some of your own contacts that you would consider “serious business people” you will see that you will find most of them on Linkedin.
    As for Plaxo; I have never seen this as a networking tool. Instead it is just a great way of keeping my addressbook up to date…


  134. Amit C January 21, 2007 at 10:56 am - Reply

    Thanks for the excellent list. I found linkedin to be useful in two more ways.
    -It is a good way to find out latest email or phone nos about people one has known earlier but is no longer in regular touch, like after moving to a different place.
    -It automatically tells you when known acquaintances change their information on linked in, it was great to know two of my friends moved from being employees to founding their own company.
    PS: I wrote a Oct 2006 blog post on linkedin including some guidelines on who to accept as your contact,

  135. Life in Balance January 21, 2007 at 11:00 am - Reply

    Linkedin, what is it good for?

    Ran across an article on the CodingHorror blog: Opting Out of Linked In
    In my experience, I have founded Linkedin to be quite useful.
    Uses of linkedin:
    -It is a good way to find out latest email or phone nos about people one has known earlier but is no…

  136. Steven Burda, MBA January 25, 2007 at 4:36 am - Reply

    Good read, Thanks!
    Steven Burda, MBA
    (feel free to connect to me; e-mail provided)

  137. OpsanBlog January 25, 2007 at 5:01 pm - Reply

    re: Who is using LinkedIn?

  138. TallTroll January 26, 2007 at 3:50 am - Reply

    I’ve been using LinkedIn for a while, mostly to keep track of a few contacts, and THEIR networks. It’s interesting to note the amount of crossover (I have multiple shared connections with many of my connections), largely because SEO is such a small industry.
    I’ve also bee playing with the new Answers feature – I hope I’ve given a few people some good ideas on where to start with Internet Marketing. I am particularly pleased that I am now the top expert in the “Internet Marketing” category, and ahead of Bob Massa 🙂
    I’ve started to see a trickle of possible work coming as well, osme directly, some through connections. It’ll be interesting to see if it becomes a genuine stream, or remains sporadic

  139. Karen Katz January 29, 2007 at 2:58 am - Reply

    Get real about passive candidates… Get proactive through LinkedIn.com:
    The word on the street is that recruiters will only advance the candidacies of “passive” candidates – isn’t that a bizarre concept? Who really believes that a recruiter can awaken the interest of someone who has not begun to plan for his/her next career move? And what company wants to consider “Rip Van Winkle,” the “passive” candidate who has not woken up to the range of possibilities that may follow his/her current role?
    Truth is: the most talented people are always poised to take advantage of opportunities for collaboration, business development, and new horizons. So how can working professionals and executives pass the “passive” test, yet still remain involved and in-control of their career path? Evidence gathered through my work with clients of the Career Acceleration Network (CAN) tells me that Rip Van Winkle needs to become proactive, through tools such as “LinkedIn…”
    LinkedIn.com is a great way to remain connected with current and former colleagues in a manner that promotes genuine reciprocal networking. Clients who build their own network are then able to tap into the networks of their associates, leading them to develop “warm contacts.” Examples:
    * The role of a Software Developer/Project Manager was diminishing due to the company’s merger. Recruiters were quick to tell her what hurdles she needed to overcome, but it was a career consultant and a former co-worker that propelled her to capitalize on her assets to secure a better, albeit temporary, position. Now a LinkedIn.com believer, her next move will be planned and executed proactively, not passively.
    * A Sales executive whose search is based on quality of life factors is not the type to be passive about anything! An introduction to LinkedIn.com allowed him to build his network and conduct the type of research necessary to fully vet his target organizations. LinkedIn.com led him to alumni of his business school, people he would not have been aware of had he remained passive, waiting for the recruiter to knock on his PC… Through his proactive involvement in his life/work transition, he will be able to make a decision that is likely to result in a successful fit, not just a placement.
    So let’s remove the covers and expose the quality candidate for who he or she really is: LinkedIn and proactive…

  140. JOLLYBLOGGER January 30, 2007 at 7:59 pm - Reply

    Linked In

    I have made several changes on the blog sidebars lately and I will try to do a summary of them later, but I wanted to point out the Linked-In button at the top right. LinkedIn is a business oriented social

  141. Micro Persuasion January 31, 2007 at 12:56 pm - Reply

    How to Break LinkedIn Connections

    It’s a little known fact, but did you realize you can easily break LinkedIn connections? Boy I wish I knew that a long time ago. LinkedIn is a fabulous business social networking tool, especially for people in a line of

  142. Deyl February 8, 2007 at 12:43 pm - Reply

    great post! thanks for the info!

  143. First: Principles February 8, 2007 at 5:16 pm - Reply

    Change is good

    (I’ve also set up a LinkedIn account as per Guy Kawasaki’s suggestion…

  144. James Brennan February 11, 2007 at 7:50 pm - Reply

    This is a tremendous collection of LinkedIn tactics. I use LinkedIn AFTER I survey what I need. If I determine my business would benefit from knowing the #1 real estate developer in my area, I determine who is ranked #1 in the local business journal, than do a “People Search” by company. Great way to back your way into a relationship.

  145. David Neubert February 16, 2007 at 11:43 am - Reply

    Thanks for the advice Steve Duncan. I’ve been thinking of using linked in for recruiting. I heard horror stories about posting ads in Craigslist.

  146. The Social Revolution Blog February 27, 2007 at 1:12 am - Reply

    If you are a LinkedInaficionado,

    take a look at LinkedIntelligence, a site made by Scott Allen, coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online , about tips on using LinkedIn, announcements and analysis of new LinkedIn features, member success stories, link…

  147. Unsolicited Marketing Advice March 10, 2007 at 9:54 am - Reply

    Using LinkedIn.com for Professional and Career Dev

    Marketing and PR professionals can benefit from LinkedIn while happily employed … and it can be especially useful for freelancers or self-employed consultants, as Shel Holtz has explained…Guy Kawasaki lists 11 ways to get the most out of LinkedIn…

  148. Thalasar Ventures Business Blog March 14, 2007 at 11:51 am - Reply

    24 Social Bookmarking Sites you definitely need to know about!

    I have to admit I it took me awhile to understand social networking and social bookmarking sites. In many ways I still don’t get it. Not having a clue hasn’t stopped someone from blogging about something before and I am…

  149. Damian Novak March 29, 2007 at 5:31 pm - Reply

    Linkedin has limited value. I already have contacts to the people I know and who they know. I didn’t start to find value in it until I added a way, besides my email address, to contact me directly.
    Damian Novak

  150. meeero April 4, 2007 at 4:53 pm - Reply

    a good pagerank doesn’t mean that the page is good too…

  151. Liston April 5, 2007 at 9:16 pm - Reply

    I agree with the first posted comment. Take a look at http://www.lyro.com. It’s the the simplicity that LinkedIn will never be.

  152. Kathie Thomas April 7, 2007 at 10:42 pm - Reply

    I obviously need to go back and have another look. Some of the way it’s set up I’m not keen on – I’d like more control over how things are displayed but it appears to be working for people and has some good recommendations.

  153. I rant - Jim Charanis April 22, 2007 at 7:05 am - Reply

    Im embracing LinkedIn

    I decided to start adding my personal contacts to LinkedIn.  It seems that this service is winning the mindshare of contact management sites.  The thing is, if it does grow even more, you arent in if your arent linked in. …

  154. Kathie Thomas April 24, 2007 at 7:29 pm - Reply

    Well, after my comment early this month a few weeks have passed and my LinkedIn connections are growing. Not only that I’ve joined another community through connections at LinkedIn and are going to meet some great people here in Melbourne very soon – they don’t live far from me but it took LinkedIn for me to meet them! I believe some great professional networking and connections will take place as a result – early days yet but looks very promising. Thanks Guy for the prompt to make it happen!

  155. Clearing Up The Confusion April 25, 2007 at 11:21 pm - Reply

    The Weakest Link?

    Back in January, Guy Kawasaki wrote a blog post about the top ten (or eleven, or thirteen) reasons to use LinkedIn. For those who have never heard of the service, LinkedIn is a social networking site…

  156. Carson Danfield April 25, 2007 at 11:55 pm - Reply

    Why Buy Those Over-Priced Ebooks?
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  157. Ben April 28, 2007 at 5:43 am - Reply

    Great article. I just updated my profile and will give Linkedin a chance to work. I even added a link for my career advice section of my site on to the profile.

  158. raj4encoders May 1, 2007 at 11:57 pm - Reply

    That’s a descent post.Love to read it and it will be helpful further.By the way check out this sites for more.
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  159. Anonymous May 3, 2007 at 4:42 pm - Reply

    Guy Kawasaki: 11 Ways to use Linkedin

    My friend and colleague Tonya sent me a great article by Guy Kawasaki on the best ways to use LinkedIn. Your daytime makes your nights clear.
    If you would like to be linked to me go here!
    My email is darwinhall (at) convertordie (dot) com

  160. Darwin Hall May 3, 2007 at 4:47 pm - Reply

    LinkedIn seems to be the most user friendly social/professional network. I have been able to connect with old colleagues that I never thought I would hear from again.

  161. Think Search Engines // May 9, 2007 at 3:10 pm - Reply

    Ten Ways to Use LinkedIn

    Ten Ways to Use LinkedIn – by Guy Kawasaki.
     Back in January of 2007 Guy Kawasaki wrote 10 ways to use LinkedIn but since, he added 3 more, so it is 13 ways. LinkedIn.com is a great way to connect with other professionals but also much more. Here…

  162. Gary Cliser May 14, 2007 at 9:24 pm - Reply

    Just found out about LinkedIn today and find it a perfect way getting yourself, your skills and experience out there.

  163. Carson Danfield May 19, 2007 at 4:19 am - Reply

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  164. Talking Out Loud with ASB May 20, 2007 at 5:37 pm - Reply

    Staying LinkedIn: Professional Networking

    I have to admit that it took me quite some time to get the hang of the whole professional networking

  165. Beaufortes May 23, 2007 at 10:43 am - Reply

    Professional Networking

    Every project leader will be faced, at some point, with the issue of a missing team resource. Sometimes using a networking tool can help you identify the right person – but which one? With all the recent spate of social networking sites, Beaufortes d…

  166. Beaufortes May 24, 2007 at 2:05 am - Reply

    Professional Networking

    Every project leader will be faced, at some point, with the issue of a missing team resource. Sometimes using a networking tool can help you identify the right person – but which one? With all the recent spate of social networking sites, Beaufortes d…

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  168. Alex Singleton June 10, 2007 at 2:59 pm - Reply

    This is excellent advice on using LinkedIn. Thanks.

  169. Pragati Agarwal June 16, 2007 at 3:49 pm - Reply

    Wow! That’s some great advice. In fact, I just changed my public URL to personalize it and also made my own custom signature. I hope I can find a good job soon!

  170. Lindon June 19, 2007 at 2:30 am - Reply

    Very useful tips. Thanks.

  171. omar June 20, 2007 at 6:36 am - Reply

    Guy, I largely agree with your points, and they’re fantastic. I’ve observed different results in terms of search engine placement however: Google doesn’t even seem to index my public LinkedIn profile, while Yahoo certainly does.

  172. equestrian June 20, 2007 at 5:53 pm - Reply

    LinkedIn is definitely a great concept. I noticed many clones if it. Mostly they appear countrylike. Russian,German,Spanish.

  173. rosesylvia June 21, 2007 at 4:25 am - Reply

    People who are remotely interested in internet marketing or willing to generate an income online can benefit beyond their
    wildest dreams with this.There are tons of opportunities out there. You must see it :

  174. Danny June 21, 2007 at 12:03 pm - Reply

    Once again Guy has excellent information to help leverage your brand in the Web 2.0 world. Since signing up as mentioned, I reconnected with 4 past colleagues literally the same day.

  175. Jenny Ambrozek June 28, 2007 at 10:53 am - Reply

    Interesting thread. With 6 months since this thread began and the Facebook usage boom since it’s May API release, what does the future hold? Will Facebook overtake LinkedIn as the defacto online business network in the U.S. Observations about European networks noted.

  176. JP the Ugly Girl Admin June 28, 2007 at 8:07 pm - Reply

    Great information. But aren’t there safety precautions with posting so much information about oneself on LinkedIn.

  177. Small Business Essentials: News, Tips and Advice June 29, 2007 at 9:22 am - Reply

    Generating Goodwill for Yourself Using LinkedIn

    Pay it forward by giving everyone on your LinkedIn list a glowing review.

  178. Maria July 3, 2007 at 2:10 pm - Reply

    Great text about linkedin, thanks.

  179. sk July 20, 2007 at 12:04 am - Reply

    how do you use linkedin for marketing purposes?

  180. Keresőoptimalizálás, keresőmarketing blog August 1, 2007 at 2:25 am - Reply

    Thank you for these important and interesting informations.

  181. Sandy Morgan August 3, 2007 at 9:17 am - Reply

    Thanks so much for this post! I’ve been struggling a long time trying to get a handle on Linked-In!

  182. SalesFish August 23, 2007 at 5:04 pm - Reply

    LinkedIn is another valuable networking tool – Why was I the last to know?

    One of several common traits of successful sales people is that they are good net-workers. The other day I had the plumber here upgrading our hot water system and I also needed an electrician. Because I was impressed with the

  183. dave's wibblings August 29, 2007 at 5:41 pm - Reply

    links for 2007-08-30

    How to Change the World: Ten Ways to Use LinkedIn (tags: lifehacks social business interesting)…

  184. Anuj Jain September 2, 2007 at 10:53 pm - Reply

    Thats exactly what linkedin has done for me. Although i started late but i think it will help me out with my plans for moving into investment banking domain. Its really a boon for outsiders to have a peep in the inside working of an industry .. considering so many experienced professionals are available to share their wisdom..

  185. James Seay September 6, 2007 at 9:15 pm - Reply

    Thank you for the wonderful insight on using Linked In…
    By the way…www.5eay.blogspot.com

  186. Real Lawyers Have Blogs September 10, 2007 at 2:01 pm - Reply

    Blawg Review #125 : Real Lawyers Have Blogs

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  187. gowri September 21, 2007 at 5:04 am - Reply

    By the way check this company MDFI. Their stock is set to increase because of their association with Apple iphone and Complete Care Medical. Find more about this company and stock http://www.growurmoney.com/medefile/

  188. Mark Poklar September 21, 2007 at 5:38 am - Reply

    Good Morning, Guy.
    I’ve seen you present at a couple of travel conferences, and have enjoyed listening and reading your perspectives.
    Your thoughts on LinkedIn are a very good perspective on something that oftentimes has left career-minded professionals unsure of how to respond. Keep ’em coming.

  189. Joe Jordan October 3, 2007 at 7:38 am - Reply

    Thanks for giving valuable insights about more robust ways to use LinkedIn. It is a great tool.
    A network is a valuable resource and we all want our networks to grow. But we can’t forget that the real value of our “social equity portfolio” comes from actually knowing who is on our network and how they can benefit others we know. Having 500+ contacts in LinkedIn can be impressive–I’d rather build a network of people I can trust and recommend without reservation.

  190. Going Solo October 5, 2007 at 10:07 am - Reply

    How Consultants Can Leverage Linked In

    I am often asked how consultants can leverage LinkedIn. Guy Kawaski mostly addresses the whole question here. More specifically for independent consultants, though, I see using LinkedIn in these simple categories: Help others find you. Complete your ow…

  191. Ruth Lanham October 5, 2007 at 5:36 pm - Reply

    I found your blog while “stumbling”. So glad I did.

  192. Jomphe F. October 19, 2007 at 1:59 am - Reply

    Havea look on Viadeo, the business and social networking website that works to boost your career and business.
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  193. Member-to-Member October 23, 2007 at 2:43 pm - Reply

    Automating Serendipity via LinkedIn: Quantifying Social Media Efficiency

    A few weeks back I sent out a question to my LinkedIn network asking if people found value in Facebook and/or LinkedIn and inviting them to join my Facebook network. The answers were really interesting and I made some new Facebook friends (see below), …

  194. Articles November 1, 2007 at 2:46 am - Reply

    I found your blog by way of the link on LinkedIn’s home page. Your suggestions on how to improve my “googleability” and my own blog’s rank were great and easy to implement.
    The only thing I would add is that LinkedIn can be a lot of fun! I love searching for old friends and colleagues, or just browsing my friends’ connections. You stumble upon the most interesting people and projects that way.

  195. Energy Priorities November 21, 2007 at 12:34 pm - Reply

    Energy Priorities Thought Leaders LinkedIn Group

    Great minds like to think. Members can see who they know among Energy Priorities readers, and connect with like minds, in our Thought Leaders group at LinkedIn.

  196. Andrei Potorac November 28, 2007 at 9:24 am - Reply

    Thanks for the tips! I joined linkedin and I got contacted by old clients in the same day. 🙂

  197. Pay Per Play December 13, 2007 at 12:29 pm - Reply

    Hi Guy
    I was just introduced to LinkedIn by the Marketing Director of a new innovative technology that we will be able to make money on 100% of our web traffic without visitors having to click on anything, complete any forms or buy anything, it goes live on Feb. 1, 2008.
    I am new to social networking and didn’t know how to best utilize LinkedIn. SO I will be using your ten ways to use LinkedIn.
    But I am also concern with privacy issues regarding any social network. Maybe you, Guy or anyone that is familiar with social networks would be kind enough to post whether I should join LinkedIn or any social network with an e-mail address other than my main one? If so what type of e-mail account would you suggest?

  198. Bytes From Lev May 13, 2008 at 2:39 pm - Reply

    LinkedIn, Social Networking and Creating Value for Alumni at Case Western Reserve University

    Quietly, and without a lot of fanfare, we began a project 30 days ago to create a “Group” for Case…

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