In the early 1990s, Bruce Webster wrote and published The Art of ‘Ware (M&T Books, 1995), a reinterpretation of Sun Tzu’s The Art of War. Basically, Webster applied Sun Tzu’s work to creating and marketing IT products. Webster recently updated his original version. If you’re a Sun Tzu fan, you’ll enjoy what Webster has done. (Photo from Wikipedia)
The Art of ‘Ware, a Reinterpretation of The Art of War
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.