The Name Game

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I found a very interesting blog about naming:

This led me to the most interesting article I’ve read about finding domain names called The Search for a Domain Name:

I strongly suggest you check these two blogs out if you’re interested in the topic of naming.

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By | 2016-10-24T14:28:01+00:00 March 31st, 2006|Categories: Marketing and Sales|10 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Zoli's Blog March 31, 2006 at 4:15 pm - Reply

    How a Good Name Turns out to be Crap – Literally

    (Updated)TechCrunch gave a pretty positivie review of Jobby: “Unlike other web 2.0 job sites like Indeed and Simply Hired<...

  2. Douglas H March 31, 2006 at 6:23 pm - Reply

    I saw that on earlier today. It’s pretty interesting.
    Guy, I think you’d like Lifehacker if you aren’t already familiar with it.

  3. Tony Wright March 31, 2006 at 7:59 pm - Reply

    We’ve found that it’s best to name your company using a Scottish slang word that means (in Kawasaki-speak) “Shitake”.

  4. Tudor Tihan April 1, 2006 at 12:24 am - Reply

    That is very true and very sad. I was looking for an “email” url for a client of mine just last week. Only uber complicated names including the email/mail word are available.
    The sad part is that most of them are inactive urls, bought just to rob people off later on, when they are needed. Even the f. word and “email” link are taken???
    Believe it or not, I’ve actually proven the point of “original client’s ideas” in exactly this way, by telling him (not her) to gauge the marketing problem for an email site by trying to fetch an original url containing the word “mail”. I think I may not get the gig after all…

  5. Matthew Stibbe April 1, 2006 at 2:26 am - Reply

    Having an easily remembered and easily typed name is probably more important than having a ‘short’ or ‘clever’ one. Once you go beyond 10 characters, finding domains is much easier, I found. My sites are, and FWIW< I posted a while ago on my blog about the process I went through to come up with my company name:

  6. Shawn Callahan April 1, 2006 at 11:58 pm - Reply

    Seth Godin has had some useful things to say about name:

  7. S-O-S SEO Blog April 3, 2006 at 4:57 am - Reply

    The Game of Name

    In The Name Game verweist Guy Kawasaki auf zwei interessante Blogs, die sich mit Namen und Namenssuche für Domains beschäftigen. Ein Artikel hat es ihm ganz besonders angetan:
    This led me to the most interesting article Ive read about findin…

  8. Spike Jones April 3, 2006 at 7:16 am - Reply

    I find it wierd that people take advice from naming compaines that have crappy names.

  9. MattV April 8, 2006 at 11:47 am - Reply

    I have to agree with one of the earlier commentors that it is best to have a memorable name than simply a short name. Short names are good, but only if they make sense, not just a random sequence of numbers and/or letters.

  10. karl April 12, 2006 at 3:30 pm - Reply

    Hey Guy, I tell you one thing, those name development guys who named themselves “strategic name development” are about the worst ad for themselves 🙂 It’s always struck me that naming companies often have boring, unimaginative, and worst of all “forgetable” names. Names should be memorable. I like the naming company called , or the one called , these are memorable and creative. Also, the best blog about naming IMHO is
    All the best,

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