The Top Twelve Sins of Marketing Gurus (and Their Books) by Uri Baruchin
Oy vey, Uri calls out marketing gurus with this top twelve list. By my count, I’ve committed at least five of these sins, but I won’t reveal which five. :-)
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Cheers for the shout out Guy!
Oh, that’s easy: 1, 5 and 12 certainly, 2 and 11 probably. :)
Ahh.. but Uri is committing a new sin..
The sin of debunking
Simply describing a pattern of behavior or pointing out an error of thinking, does not imply that your view is right or invalidate the otherÃ¢ÂÂs point. Though the result will most likely make you look smart.
Of course the sin of debunking is forgivable when it is used to beat up on the Marketing department.
About Marketing Gurus
I just found this text on marketing gurus. There is nothing new: it states that gurus are just gurus and you should instead think by yourself.
This apply of course to tech gurus.
The real question is what difference a gurus from a thinker? Is gurus a…
I think Uri is putting down what gurus are doing to create a “system” that is unique to them. I disagree. As a brander (http://www.brandingonthenet.com) I work with authors, speaker, consultants to help them create a unique system, brand, motto, slogan etc that is their own. You have to create your own approach that others will want to subscribe to.
I disagree with Uri on this. Also notice, he is putting this down, but he doesn’t offer what he feels is the RIGHT way to do it. Ha!
Well, i can’t say everything just in one humorous post… :-)
As I said in the comments on my blog – all those tricks are OK when done in moderation and when they don’t overtake the content like they often do.
in order 10,9,3,5,1
it’s ok, i still subscribe to your evangelisim.
Quid quid latine dictum sit, altum videtur.
Uri:”those tricks are OK when done in moderation”
Sin if you will.. but Sin in moderation..
Amen Brother! (big grin)
BTW I love your article.. I agree with your evangelism as well!
Someone should create a book which contains a compilation of marketing books. If they condensed each book down to 30 pages, they could express the strongest points of 10 different books in one nice little package.
I’m beginning to move to the school of thought that lists are just lazy writing. Was he being deliberately ironic in making this one barely legible?
Our Love and Hate Relationship with Guru-ism
The basic concept of Guru-ism seems to be triggering a lot of emotional reactions and discussions. Fellow blogger compatriot, Uri Baruchin (and got a billboard push by Guy Kawasaki) and even I myself have touched on it at a point.
Oren Friedman sent me…