Current Twitter Demo Script

This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

Introduction

  • Home page

  • Profile page

  • Monitor

  • Search

  • Guy Kawasaki or Alltop

  • Starbucks VIA introduction

  • Search for “Prius” or “Civic”

  • Sell

  • Dell Outlet

  • Kogi BBQ

  • Support

  • Comcast Cares

  • Engage

  • JetBlue

  • Virgin America

  • Fandango

  • Prospect

  • Camaro

  • Camaro near Palo Alto

  • Advanced searches

  • Surfing or skateboarding (shows how to eliminate extraneous results such as “surfing the web”

  • How I Tweet

    – Find

  • Alltop

  • MyAlltop helped me find this.

  • StumbleUpon, specifically toolbar

  • SmartBrief

  • – Write

  • BBEdit

  • – Tweet

  • Objective Marketer

  • Campaigns

  • Button and Frames

  • Automatic, tweets: Holy Kaw campaign

  • Case Study: Fandango

  • @Fandango

  • Monitor Roger Ebert or grab his RSS feed

  • Monitor Movies.alltop or grab its RSS feed

  • Stick RSS feeds into Objective Marketer

  • Tools

  • One Forty Twitter app store (disclosure: advisor)

  • Tweetdeck for Mac or PC

  • Tweetie for iPhone

  • Adjix for shortening, repeating, and scheduling.

  • SocialToo for auto-following and spam killing.

  • Tweetmeme to build traffic (disclosure: advisor)

  • Twitterfeed to insert RSS feeds

  • Twitterhawk for automatic tweeting based on keyword searches

  • CoTweet for a “CRM” approach (disclosure: advisor)

  • Objective Marketer for tweeting (disclosure: advisor)

  • Best Practices

  • Always be linking—“inform.”

  • Always be responding.

  • Always be getting retweeted.

  • Dogmas to Ignore

  • You should “me-form.” You can but only if you’re Lance Armstrong.

  • You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.

  • You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.

  • You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.

  • You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.

  • By | 2015-03-17T09:21:16+00:00 October 28th, 2009|Categories: Uncategorized|0 Comments

    About the Author:

    Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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