I published an interview on the Sun Microsystems small business site called “Why the Best Service Is No Service.” It features Bill Price, Amazon’s first Global VP of Customer Service, explaining how to provide excellent customer service. He recently co-authored a new book, The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs, with David Jaffe. To read the interview, click here.
Why the Best Service Is No Service
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.