Just posted a book report for Yes! for my buddies at American Express. This is the best business book I’ve read this year. Please check out my posting here. One of the co-authors is Robert Cialdini; he is The Man when it comes to persuasion and influence. Every entrepreneur, sales, and marketing person should read this book.
How to Be Persuasive
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.