Are You an Egomaniac? Ten Questions with Steven Smith

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Steven Smith has spent the past ten years exploring how great leaders use ego differently than everyone else—how they work, think, collaborate, and who they are. The result of his work is a book he co-authored with David Marcum called egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability). His work has been featured by The Dallas Morning News, The Arizona Republic, The Irish Times, Cincinnati Enquirer, and Le Figaro. The topic of this interview is one of paramount importance to anyone who wants to change the world: Ego. Too much? Too little? How much is just enough?

  1. Question: Which comes first: big ego or success? That is, it takes a big ego to be successful or you start with a normal ego, somehow achieve success, and then get a big ego?

    Answer: First, there’s a vital difference between “big ego” and big ambition. Successful people usually start with big ambition/big ideas, and a “normal” or healthy ego. That combination of ambition, ideas, and healthy ego drives their success. If they’re not careful though, their success creates the illusion that it was them alone that achieved that success. And the more publicly visible they are, the more they believe the headlines that attribute their success to just them.

    Once they assign all of that success to themselves, their ego whispers how great they are, and anything else they think or do will be equally great. That’s when healthy ego becomes “big” ego, and it’s hard to convince ourselves it’s not just us because our self-written history reinforces that we’re the one that did it.

  2. Question: The opening line of your book is, “Ego is the invisible line item on every company’s profit and loss statement.” Why is it invisible?

    Answer: Because it hasn’t been measured, and yet people know the costs are there. Over half of all businesspeople estimate ego costs their company six to fifteen percent of annual revenue; many believe that estimate is too conservative. But even if ego were only costing six percent of revenue, the annual cost of ego would be nearly $1.1 billion to the average Fortune 500 company.

    The reason ego stays invisible is because we don’t talk about it—we talk about everything else—like numbers. It’s also easier to talk about lighter topics like “communication,” “decision-making,” “leadership,” or “teamwork.” But the most sensitive, yet most powerful topic, is ego.

    We think people should look at management capabilities in the same way Dmitry Mendeleyev looked at the periodic table of elements. He was the first person to organize the elements by weight—lightest to heaviest. The same thing is true in business—each capability has different weights; some lighter, some heavier. The “atomic weight” of the ability to manage the human element of ego is greater than all of them.

    There are other important elements on the leadership “table,” but ego has the most weight—in large part because of the affect it has on everything else. And yet it’s the most avoided. People have been afraid to talk about ego because they don’t understand how it works, especially at work. And the conversations they do have about it are usually at the water cooler and in private. More importantly, it’s almost always seen as someone else’s problem, and that needs to change.

  3. Question: What are the telltale signs of an over-inflated ego?

    Answer: First, let’s be clear that most people—99% of us—don’t have over inflated egos all the time; just some of the time. When ego over inflates, there are four early warning signs:

    1. Being defensive: defending ideas turns into being defensive.

    2. Being comparative: being too competitive actually makes you less competitive.

    3. Seeking acceptance: desiring respect and recognition interferes with success.

    4. Showcasing brilliance: ideas can be overshadowed by your own intelligence and talent.

    Let’s take just one that gets a lot of people in business, and usually triggers the other three warning signs, being comparative or too competitive. Here are some things you can watch for.

    1. Seeing someone you work with as a rival and think about how to “beat” them.

    2. Taking disagreement with your ideas personally.

    3. Compulsively following a competitors “lead” so they’re not doing anything you’re not.

    4. Criticizing competitor’s strategies and prematurely discard them as irrelevant.

    5. Believing you don’t ever deserve to lose; a game, a conversation, a debate, a promotion, a raise, etc. and you’re not gracious in defeat.

    6. Disagreeing with someone’s point just because they’re the one who said it.

    7. Feeling worse about where you are when you see what others achieve.

  4. Question: Then what is a “healthy” ego?

    Answer: Genuine confidence; confidence that doesn’t have to exert itself to “prove” it’s confidence. Healthy ego keeps us from thinking too highly or too little of ourselves and reminds us how far we have come while at the same time helping us see how far short we are of what we can be. But to understand what healthy ego is, you have to understand the relationship between ego and humility. For most people, tradition holds that the opposite of excessive ego is humility, when in fact having too little ego is just as dangerous and unproductive as having too much.

    When we strike the right balance between ego and humility, we’re genuinely confident. We call that the “ego equilibrium” in the book. But since there’s a natural tendency to deviate from the equilibrium, when we move just right or left of center, we get false confidence, and ego manages us rather than the other way around. As a result, our strengths morph into counterfeit weaknesses, like someone who’s passionate now becomes overzealous, or if we’re strong-willed, now we become inflexible. We think it’s the same thing, but it’s not and everyone around us notices the difference.

    Imagine that the spectrum of ego is magnetic, with the strongest pull coming from the two ends. At the center, the magnetic pull on either side has little effect on us. But the closer we move to the extremes, the more the magnetic pull affects us and the harder it is to make our way back. The longer we stay off-center, the more comfortable we become being off-center. If we don’t quickly recover, we’re more likely to develop bad ego habits.

  5. Question: How can humility survive in a capitalistic, “dog-eat-dog” market?

    Answer: That’s the cool thing we discovered in our work, and the perceived “weakness” of humility is the assumption even in a question like this one. Humility is the only real way to become great, everything else being equal. As a trait, humility is the point of equilibrium between too much ego and not enough. Humility has a reputation of being the polar opposite of excessive ego.

    In fact, the exact opposite of excessive ego is no confidence at all. Humility provides the crucial balance between the two extremes. When Jim Collins did his work in Good to Great, humility was one of only two characteristics he discovered that separated leaders capable of leading good—even very good—performing companies, and leaders who made their companies great performers. And all of those leaders who lifted their companies to greatness and sustained them for over fifteen years did it in the same dog-eat-dog world everyone else was in. Humility was custom made for the dog-eat-dog business world.

  6. Question: Is there such a thing as not enough ego?

    Answer: Definitely. In fact, more people and company cultures suffer from this than you might think. We call it the “Junior High” side of ego; that we need the approval and acceptance of others so much that we make decisions we wouldn’t make if we felt more genuinely confident about who we are.

    That lack of enough ego puts others in the driver’s seat of our self-confidence, and people start to shape their thoughts and actions to what they believe will be endorsed by others; they become “pleasers” and don’t offer what’s on their minds. Companies then get “good” ideas from people—but sadly, not their best. Ironically, when they don’t get our best, they’re less likely to give us the acceptance we deserve.

    When our desire for acceptance is healthy, acceptance and respect are still important to us, but they aren’t our solitary goal. We can want acceptance without letting it affect our self-worth or authenticity. When our desire for recognition and respect is balanced, we draw a clear distinction between who we are and what we do.

  7. Question: What is your analysis of Steve Jobs?

    Answer: Steve’s gone through a metamorphosis in how he works. He’s always been exceptionally gifted as a creator and designer, but he used those gifts in a way that drove people away from his company and minimized the talent and creative IQ of the people around him. Once he was kicked out of Apple, life began to humble him through his own health challenges, his reputation, losing what he created, etc. Interestingly, Steve came out of that time of his life with a healthier ego, because life had humbled him and he accepted the lessons.

    At his commencement speech at Stanford a couple of years ago he said, “I’m pretty sure none of this [NeXT, Pixar, his return to Apple, the iPod and iTunes] would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it.”

    Humility is a powerful antidote to unhealthy ego, and we can either humble ourselves, or wait for life to humble us. There was a Fortune cover about one year ago that had Steve on the cover, but the two-page spread inside had six or seven people sitting next to him. We thought that picture said it all; he’s no longer in this by himself, and it appears that he recognizes that. As a result, he’s a much better leader.

  8. Question: How does an egotist “reform” himself or herself?

    Answer: Therapy! The truth is, true egotists rarely reform. egonomics isn’t for the small percentage of egotists in the population who need therapy. In terms of reformation, we all need some. Maybe it’s the way we present our ideas, defend our positions, think about ourselves, share our talent and expertise, motivate people, etc. But the first step in any kind of reformation is awareness because where there is no awareness, there is no choice.

    And that awareness can’t only come from ourselves. Get feedback, ask people how you’re doing, and watch for any of the four early warning signs. We give companies who read egonomics free access to an assessment that measures how healthy the culture’s collective ego is.

  9. Question: What should you do if you work for an egotist?

    Answer: Run to the nearest exit and find somewhere else to work, but if that’s not an option, then fighting their ego with your own isn’t the answer. Egotists rarely win unless they’re in positional power, then you can’t do much. But if they’re not your boss, then sit down and talk to them about what you’re noticing, and make sure it’s not your own ego.

    Sometimes we assign other people the worst of what we’re seeing in ourselves. We also talk a lot in the book about how to communicate to get someone else to open their mind, back off a locked position, or change the way they’re working with you. Bob Sutton at Stanford wrote a very good book called The No Asshole Rule that deals more with the pure egotists. Our work is focused on the rest of us who aren’t assholes, but lack just enough humility to reach our real potential.

  10. Question: Which of the presidential candidates do you think does the best job of managing his or her ego?

    Answer: Rather than answer what we think, we’ll let a survey answer that question. We web surveyed about 1,200 people and asked questions about how voters would rank the humility, curiosity, and veracity of each candidate; things like how would handle making mistakes; what kinds of people they would put in their cabinet, how open-minded and forthcoming they are, how curious they are about policies they don’t understand, how diplomatic they would be internationally, etc.

    About two-thirds of the people who responded were Republican. Not sure how to explain that. But what’s interesting is that a Republican didn’t win what we called the “presidential egonomics” survey. A democrat, Barack Obama, was the clear winner with a score of 80.3 out of 100. This means that the respondents saw Obama as the most open-minded, curious, intellectually honest, collaborative, and genuinely confident candidate.

    The worst? Edwards, Giuliani, Romney, and McCain all came in at about the same score—all about six points behind Obama. Hillary Clinton was clearly last at 68.4.

  11. Question: How would we change if we did a better job of managing ego?

    Answer: We would be more open-minded about views that don’t agree with ours, and less rigid in making changes when we’re challenged with them. Closed minds and fixed positions may be the most prevalent outcomes of mismanaged ego. Good leaders keep their minds open. But great leaders open the minds of others in the most intense circumstances, even against the odds of prejudice, politics, and habit.

    But in those circumstances ego can trip anyone, at any time, momentarily if they confuse their identity—who they are—with their ideas—what they think and believe. When we slip, we stop defending our ideas and we get defensive. We stop sharing our brilliance, and try to dominate the conversation with it. Or rather than let ideas compete with each other to let the best one win, we start to compete with each other. All of which has the net result of closing minds and the opportunity or innovation or change in a company. After all, if people’s minds are closed—even partially—there isn’t much innovation or change happening in the company.

If this topic is too threatening to buy the book, at least read this whitepaper. You can also print it and drop it on the desk of the egomaniac you work with. 🙂

Do you know more warning signs of an over-inflated ego? Please submit them as comments.

By | 2016-10-24T14:18:58+00:00 September 5th, 2007|Categories: Uncategorized|Tags: |19 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. paul merrill September 5, 2007 at 4:22 pm - Reply

    Another way of saying ego – in this case – might be “healthy self esteem”.

  2. Lance Winslow September 5, 2007 at 6:03 pm - Reply

    There is nothing wrong with an “Earned Ego” the only real problem is if you have a faked ego and have convinced yourself of it. In that case you do not know yourself and thus probably have a tough time knowing any opponents. Sun Tzu would not approve of that tact. Ego is fine, if you live outside the cave of the flickering flame, live with no limits and accept no limitations. – Lance

  3. James Lillis September 5, 2007 at 6:10 pm - Reply

    Cool article.
    Love the point about the invisible costs of the ego. So true.
    By the way Guy, you might want to remove the question marks after the second number list at point three.

  4. Michael Sporer September 5, 2007 at 6:13 pm - Reply

    I’m a firm believer that the best people, the ones that accomplish the most, are those who can keep ego at the door. Big egos lead to closed minds; closed minds hurt organizations. Looking at the world with a modicum of humility makes for a better view. It seems loke ego is the “elephant in the room” that nobody wants to acknowledge. It’s nice to see a book that deals with it!

  5. Erin September 5, 2007 at 6:36 pm - Reply

    Hi Guy,
    After Priscilla Palmer’s self development list Jenny and I have decided to try to help build the self development community. So we are holding a little contest. I would like to invite you, and anyone else interested, to find out more details at Win a $25 Gift Certificate.

  6. Jeremy September 5, 2007 at 9:24 pm - Reply

    Some great advice… letting ego get in the way of your happiness and success is just plain stupid.
    Sometimes it’s hard to maintain enough of an ego, though. Developing confidence is key.

  7. little Ram September 5, 2007 at 11:58 pm - Reply

    Phenomenal; positively the best self-help advice I’ve ever seen and very well researched.

  8. John Dodds September 6, 2007 at 2:30 am - Reply


  9. Mario September 6, 2007 at 4:12 am - Reply

    Dear Guy,
    Great post! Great Book! Original Idea!
    What I gather from the article is the passion of the ego from a leader is healthy only if the leader is right.
    Only then the company makes the money, achieves market share and stays on business for long time.
    If the leader turn out to be wrong, he is just “hard-headed”
    Mario Ruiz

  10. Michael Cody September 6, 2007 at 11:33 am - Reply

    Hello Guy,
    Fantastic post! So often fantastic companies and opportunities are completely corrupted by the cancer of out of control egos. I think Jim Collins said it best in Good to Great when he talked about the “Window and the Mirrior” philosophy. That Level 4 Leaders (Celebrity CEOs) looked in the mirror when things went right to take all the credit, and looked out the window to find someone to blame when things went wrong. In contrast, Level 5 Leaders (Servant Leaders) looked out the window when things went well to share the success with their teams, while looking in the mirror when things went wrong to take ownership of the problem. Humility is a powerful tool, and allows an organization to keep learning and adapt. When arrogant egos begin to cloud the decision making in an organization or team…the fall isn’t far behind. We need more strong leaders and team members who can commit “egocide” and get to the business of business. Thanks for putting this up here… fantastic stuff!

  11. Amir Rozenberg September 6, 2007 at 2:48 pm - Reply

    Great post. I think that ego is extremely dangerous in an environment that has enough high risks already. Humility is very relevant to stay receptive to absorb market data; it is very relevant to keep the human capital innovative and motivated. Too many talented people feel that they are not being heard in startup environments.
    It would be interesting (Guy) to publish a poll that asks what people think are the main reasons startups fail: poor management, poor technology or other reasons. I think that the outcome won’t come as a surprise…

  12. Mitesh Rami September 7, 2007 at 4:37 am - Reply

    ego is extremely dangerous, especially in your working environment..
    try to avoid it – otherwise it will effect your work

  13. K September 7, 2007 at 8:44 am - Reply

    If “Taking disagreement with your ideas personally” is a sign of a big ego,
    then all great product developers
    have big egos.
    If you’re passionate about your idea,
    (and how can you sell it without passion?)
    it is very, very difficult not
    to take disagreement personally.
    However, the difference is
    between throwing a tantrum
    being mature enough to stand back,
    despite the tinge of hurt,
    to consider the disagreement semi-rationally.

  14. Don Jones September 7, 2007 at 7:40 pm - Reply

    Id, Ego, Superego…They all get us into trouble!

  15. James Seay September 7, 2007 at 8:03 pm - Reply

    I am most curious about the thin line between confidence and ego.
    Many times extremely confident people are viewed as egomaniacs. In most cases this is not a fair assumption.
    The hungry entrepreneur or athlete are perfect examples…
    Funny, because your results prove different. Obama is the most open-minded AND confident. Wow, this stuff is difficult…

  16. MyGoodFinds September 12, 2007 at 8:43 pm - Reply

    What a very enlightening post! I learned back in high school that ego is self love. We need self love but too much of it is destructive.
    I believe that we all need some ego to be able to reach our ambitions in life. Every challenge that we over-come gives us more confidence. True confidence for me is walking into a room in just a pair of jeans, white t-shirt sans any traces of make-up or jewelry but everyone can feel her/his presence. I admire people who can be stripped off from their earthly possessions, social rank and/or powerful relatives and still be able to define themselves on who they really are.

  17. Shakespeare’s Fool September 13, 2007 at 6:02 pm - Reply

    Romney and Giuliani were ranked as having excessive ego, yet Romney has an extraordinary record as a manager in business and of the Olympics, and Giuliani (with his co-author Ken Kurson) – in the book “Leadership” – makes a strong case for having managed New York City well.
    (But what Romney’s reputation is as a politician, I do not know. I am aware that there are those who strongly disagree with Giuliani’s assessment of Giuliani.)
    Does it make a difference that of the six candidates mentioned Romney and Giuliani are the only ones with significant managerial experience?

  18. The Fresh Marketer September 24, 2007 at 12:01 pm - Reply

    The Cost of an Ego

    Interesting post by Guy Kawasaki on ego and how much it costs companies. Ego is such a strong political force within the office. Although it seems like the cost of ego within an office correlates strongly with the level of the person who is egotistical…

  19. Ideas-to-Action November 12, 2007 at 11:13 pm - Reply

    Humility in Action

    I just came across this great little post at Church of the Customer Blog that demonstrates true humility in action. Capt. Denny Flanagan shows what it means to think of others as more important than himself. He seems to have

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