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How to stay on top of research from universities

Duke University, Stanford University, and the University of Rochester created a consortium of universities called Futurity. All the partners are members of the Association of American Universities (AAU) or of the Russell Group. Futurity then publishes the very best research news from these universities. We then aggregate this news into a easy-to-scan site called Futurity.Alltop. [...]

By |2015-03-17T09:18:23-07:00March 27th, 2010|Categories: Uncategorized|0 Comments

How to Avoid Gullibility

We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I’ve provided a synopsis for you. Read the full story at the American Express Open Forum. More on psychology if you need the advice.

By |2015-03-17T09:18:27-07:00February 8th, 2010|Categories: Uncategorized|0 Comments

How to Be Empathetic

By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.

By |2015-03-17T09:18:28-07:00February 4th, 2010|Categories: Uncategorized|0 Comments

Getting off the Book Curve

This is, apparently, going to be “tablet week” if the Apple rumors are true. Read why Jonathan Littman says that it’s time to “Bury Books, Inspire Reading” anyway. It’s all about letting go of the past and jumping to the next curve: scribes, printing press, desktop publishing, website, blog, and now tablet. Total gadget news [...]

By |2016-10-24T14:10:44-07:00January 25th, 2010|Categories: Uncategorized|0 Comments

How to Make an iPhone App

How would you like to offer an iPhone application for your website or blog? Check out AppMakr if you do. It allows you to make an iPhone app for your website or blog without any programming skills in a few minutes. The cost to create an app is as little as a one-time $199 fee. [...]

By |2016-10-24T14:10:49-07:00January 3rd, 2010|Categories: Uncategorized|0 Comments

How to Get Retweeted

Do you want to know what kind of tweets get spread? Dan Zarrella has the answers. For example, 70% of retweets contain links compared to 20% in “regular” tweets. Here are more interesting facts: 1. Retweets have nouns and third-person verbs—that is, they refer to someone or something doing something. 2. The word “you” is [...]

By |2016-10-24T14:10:53-07:00December 2nd, 2009|Categories: Uncategorized|0 Comments

How to love the low end –

Scott Anthony of the Harvard Business blog, Starbucks’s efforts with its new instant coffee called Via is a great example of how to love the low end of a market. Check out his analysis of this interesting marketing case. (Disclosure: Starbucks is a sponsor of Alltop)

By |2016-10-24T14:10:56-07:00December 2nd, 2009|Categories: Uncategorized|0 Comments

How to stand out in the crowd

Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch [...]

By |2015-03-17T09:19:02-07:00December 1st, 2009|Categories: Uncategorized|0 Comments

Lessons learned from Oprah Winfrey

Oprah Winfrey has changed the world; one episode, book club review, magazine issue, after show, news report, speech, movie role, and television special at a time. Sources of Insight compiled a great list of lessons learned from Oprah Winfrey as well as some of her most famous quotes.

By |2015-03-17T09:19:03-07:00December 1st, 2009|Categories: Uncategorized|0 Comments

How to write magnetic headlines

Copyblogger compiled eleven articles that explain how to write magnetic headlines. Every one of them is required reading for bloggers and marketers. This one about list posts is my favorite because I posted this today. (via @MayhemStudios and @MarshaCollier)

By |2016-10-24T14:10:58-07:00November 30th, 2009|Categories: Uncategorized|0 Comments

How to prime your videos for success

A little more than a week ago, Google announced the roll-out of automatic captions, a new feature to online video that uses speech recognition to turn spoken words into subtitles. In anticipation, Steve Baldwin, of Media Post, made four keen insights into video and the web.

By |2016-10-24T14:11:02-07:00November 30th, 2009|Categories: Uncategorized|0 Comments
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