Over at the American Express Open Forum, I posted an article called “Design’s Deadly Duo” by Matthew E. May (@matthewemay). This articles how companies mistake invention for innovation by making two big mistakes: confusing an unarticulated need with a non-existent one and confusing long lead times with future needs.
Design’s Deadly Duo
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.