My Love of Meerkat and a Hope That Another Company Will Embrace It Too

Since SXSW my first reaction when I see something worth sharing is to meercast it. I love Meerkat’s ease of use, immediacy, and visual feedback of seeing who’s watching and reading their comments. The gratification of meercasting is amazingly high.

I have a couple of concerns about Meerkat. First, for the widespread adoption of Meerkat is that when most people use it, they will not get viewers. As one data point, the most people who have watched my meercasts is 148, and I have 1.4 million followers. (I did not buy any of these followers, and Twitter never “suggested” that new users follow me, so my number is relatively “good.”)

The issue is whether people will tire of Meerkat if no one watches their meercasts. It’s one thing to find old but still relevant tweets, but if you miss a meercast, it’s gone. Visual feedback that no one is watching isn’t a good thing.

Second, Meerkat operates at the whim of Twitter, and Twitter has already made changes that supposedly affect it and has bought a company called Periscope that supposedly provides similar functionality. This is the fate a company accepts when it piggybacks on another platform.

There are three possible outcomes: Twitter blows Meerkat out of the water, Meerkat maintains first-move advantage and continues unabated, and Twitter ruins Periscope, gives up, and buys Meerkat. If I had to bet, my money is on the latter two outcomes.

This got me thinking about the perfect storm for a product like Meerkat, and this is what I came up with:

  • A social graph that a company owns so that it never needs to worry about another platform limiting or denying access.
  • An installed base of users who already have followers, so people don’t have to start all over.
  • An installed based of iOS and Android apps, so that it’s easy to add functionality and getting people to install a new app isn’t necessary.
  • An installed base that is accustomed to using the service for video chats.
  • A company that owns a video-sharing service so that a video cast is immediately archived to the cloud and viewable later. (This is a shortcoming of Meerkat.)
  • A company that’s perceived as losing the social-media battle, so it has everything to gain by adding what this killer functionality.

And what company, platform, and service did I just describe?

By | 2016-10-24T14:09:11+00:00 March 15th, 2015|Categories: Innovation|Tags: |9 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

9 Comments

  1. Dani Loebs (@DaniLoebs) March 15, 2015 at 2:59 pm - Reply

    The company you describe sounds like a definite “plus.”

    • Guy Kawasaki March 15, 2015 at 8:00 pm - Reply

      And it does not harm! 🙂

  2. Liz Wierschem March 15, 2015 at 3:03 pm - Reply

    One of the most generous and genuinely helpful people I have ever been aided by. Thank you, Guy!

  3. Jon March 15, 2015 at 3:49 pm - Reply

    I do believe that google+ fits your description rather nicely.

    • Guy Kawasaki March 15, 2015 at 7:59 pm - Reply

      🙂

  4. Daniel Joerg March 15, 2015 at 11:11 pm - Reply

    Cross out Point 6 and the company I see is Facebook

  5. Ropbom May 19, 2016 at 6:03 am - Reply

    Market is the place where companies congregate to transaction.I understand that Guy Kawasaki has a lot of experience about market.Would be grateful to if share such article.
    Thanks

  6. Dmitriy June 1, 2016 at 6:50 am - Reply

    Among the most truly valuable and charitable individuals I have actually ever been assisted by. Thank you!

  7. pita August 25, 2016 at 6:00 am - Reply

    There is some great content on here. And, i just watched your short videos on Lynda.com-it has clarified a lot. Thank you.

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