I need an example that illustrates that you often have to enchant more than just the person you’re trying to enchant to try a product or service. There’s also parents, spouses, friends, and colleagues. In fact, you often have to enchant the whole “village.” Of course, you can also use this to your advantage where you get the whole village working on the person for you too. Please send any examples of this to firstname.lastname@example.org.
Example needed: Enchanting the influencers
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.