Example needed: Invoking consistency

Looking for some unusual examples of invoking consistency to persuade people. This is the concept that if you get people to sign something, verbally agree, identify with a value or type of person, then their desire to be consistent with those items mean that they will follow through. For example, if you tell people you’re concerned about the environment, then you’re more likely to participate in a beach cleanup when asked. Please send examples to guykawasaki@gmail.com.

By | 2016-10-24T14:10:28+00:00 May 13th, 2010|Categories: Uncategorized|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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