Examples Needed: Reciprocity
Robert Cialdini tells a great story about how the people of Ethiopia provided money to Mexico in 1985 despite the crushing hardships in Ethiopia. This was because Mexico supported Ethiopia when Italy invaded it in 1937.
I’m looking for more examples of reciprocity that’s above and beyond the call of duty. Please stick them in the comments section below.
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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