Examples Needed: Salient points

A salient point takes the truth or the fact and makes it communicate the impact of your decision. All salient points are truthful but not all truths are salient points. For example, imagine if a label on the cheeseburger you were about to eat said, “Eat this, and you’ll gain half a pound” instead “Total calories: 1,500.”

Do you have other illustrations of how companies illustrate the salient point and therefore do good marketing? As opposed to providing factual points that don’t…

By | 2015-03-17T09:18:08+00:00 April 23rd, 2010|Categories: Uncategorized|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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