Examples Needed: Cognitive fluency

I’m writing my next book, The Art of Enchantment. I could use some help with finding real-world examples of the principles of enchantment, so I’m going to use this space to make requests.

The first example I need is to illustrate the concept of “cognitive fluency.” This the idea is that people prefer things that are easy to think about compared to those that are not. For example, the stocks of companies with easy-to-pronounce names do better than those of difficult-to-pronounce names.

If you have examples of companies, products, or services that illustrate the concept of cognitive fluency, please provide them in the comment area below. Thanks!

By | 2015-03-17T09:18:11+00:00 April 23rd, 2010|Categories: Books, Uncategorized|Tags: |0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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