How to Suck Up to a Blogger

Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began.

(Here’s a collection of great speeches about the state of the art of blogging, courtesy of Garr Reynolds of Presentation Zen. In particular, check out Robert Scoble’s and Hugh Macleod’s sessions.*)

Nowadays buzz begets ink. Journalists no longer anticipate or create buzz—rather, they react to it: “Everyone is buzzing about FaceBook. There must be something to this, so I had better write a story about it.” This role reversal has fried people’s minds.

The latest development is that blogs beget buzz. Blogs have changed everything because they represent a cheap, effective podium for creating buzz on a massive scale. Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers. Here is a guide to the process.

1. Create a great product. There is a big catch to this democratization of buzz creation: Bloggers have a very low tolerance for bull shitake, even lower than journalists do because bloggers seldom rely on editors to “cleanse” their writing. It’s easy to say you’re going after bloggers, but this assumes that they’ll like your product or service. The most important thing you can do to attract them is to create a great (DICEE) product.

2. Cite and link. “Linking is the sincerest form of flattery.” Imitation no longer sits atop this throne. It’s hard to trash a company, product, service, or person that links to your blog. Personally, I’ve never met a person who linked to my blog that I didn’t like. 🙂

3. Stroke them. If you want to supplement citing and linking, you can send the blogger emails with these kinds of messages:

  • “I love how your style sheets cascade.”
  • “I set my RSS reader to refresh your blog every five minutes.” (contributed by Alex Krupp)
  • “Not a day goes by that I don’t read your blog.”
  • “Why don’t you publish your blog in a book?”
  • “You could easily break up your daily entries into several parts because they have so much content.”
  • “I’ve forwarded your blog to many of my friends.”
  • “I ‘digg’ your blog almost every day.”
  • “I don’t care how often my RSS reader gets your edited versions because your blog is so insightful.”

However, marketers are already inundating popular bloggers with such pablum. To break through the noise, you need to craft a compliment about a specific entry. For example, “I found your entry about rainmaking to be very helpful, and I’d like to make you aware of a new customer relationship management software product that we make.”

At the very least, per the suggestion of Jason Pettus, make sure that you read the blogger’s site. Many marketers begin with such a generic pitch that the blogger can tell he hasn’t even read the blog.

4. Give schwag. In case you hadn’t noticed, most bloggers don’t make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I’m not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.

5. Make connections before you need them. Mediocre marketers try to befriend bloggers when they need them. Good marketers befriend bloggers before they need them. Great marketers have befriended bloggers while they were working at their previous companies. I learned this lesson well before the advent of blogs: the press connections that I made while employed by Apple have lasted twenty years. Also, make lots of connections. Today’s egocentric, self-indulgent blogger with five page views per day may well be tomorrow’s Technorati 100 stud. As my mother used to say, “You can never know too many bloggers or have too hard a slap shot.”

If you’d like to hear how friendly a conversation can be with a journalist, please click here. This is my unedited interview with Moira Gunn, the goddess of NPR’s Tech Nation. The interview was eventually heard by twenty five million people.

6. Be responsive. This is a common-sense “duhism” that is violated almost every day: If you want buzz, you have to return the phone calls and emails of bloggers. You are operating on their schedule; they are not operating on yours, so get used to it. Sure, if you’re a Steve Jobs, you can make the rules, but until you reach his level, you have to play by the rules.

7. Use a rifle, not a shotgun. Any company that carpet bombs bloggers should be shot. The effect is the same as sending two dozen people the same email requesting help. Not only will this approach fail, bloggers will conclude that you’re a bozo to boot. Your job is to find out exactly who you are relevant to. It is not the blogging community’s job to sort through your bull secretion.

8. Be a foul weather friend. Anyone can be friendly, happy, and available when times are good. The big test occurs when the weather turns foul: your company screws up, or the blogger writes something negative (justified or not). When this happens, some companies erect barriers and hunker down—a big mistake. Also, you should never, ever lie to a blogger. If you screw up, admit it. If you can’t admit that you screwed up, then at least signal that you know you screwed up by telling the blogger “I can’t answer that” with a wink.

9. Be a source. Face it: there are times when your company simply isn’t worthy of coverage. Don’t take your ball and go home. Instead, “pay it forward” and help the blogger with her entry by acting as a source of information, by introducing her to other sources, and by offering insightful analyses. The next time, you may be the subject of the blog, not just a source.

* This is an excellent example of sucking up. 🙂

Addendum 1: Make connections after you need them too. Geekzone pointed this out. Let’s say you’re successful, and your great product has garnered the attention of bloggers. This doesn’t mean you can rest; instead, keep working the relationships because you’ll need these connections again. Even if you didn’t garner any attention, keep at it for the next time you need help.

Sucking up is not an event—it’s a process.

Addendum 2: Pitch reporters through their blogs. This excellent tip comes from Jason Baxter. He makes the observation that it’s often difficult to pitch journalists “through the front door” of their big-time publication. However, many journalists have their personal blogs, and they are much more accessible through these than through their “day job” publications.

By |2016-10-24T14:28:37+00:00February 18th, 2006|Categories: Marketing and Sales|Tags: , |107 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Doug Hanna February 18, 2006 at 1:56 pm - Reply

    Guy, great post. Two little critiques.
    Point 4: “lesson well before the advent of bloggs”
    Two g’s? Is that done purposely?
    For the NPR radio link, there’s no link where it says click here.
    Great post, though. 🙂 It’s important to make connections with people in the media (which is expanding into the blogosphere).

  2. Guy Kawasaki February 18, 2006 at 2:05 pm - Reply

    Just fixed both. Please check. Thanks for pointing out.

  3. Doug Hanna February 18, 2006 at 2:25 pm - Reply

    Looks good. 🙂 There’s a few other things I would change, but that’s just nitpicking. 😛 No one wants my nitpicking – trust me.
    – Doug

  4. Jason Pettus February 18, 2006 at 2:29 pm - Reply

    #3, I think, is the absolute most important one on this list. I can’t even TELL you how many times I’ve heard from some marketer now, who starts their email with some generic compliment about my site, that accidentally reveals that they haven’t actually read my site at all. If you’re going to try to flatter bloggers, people, do yourself a favor and actually read their blog first! If there’s one thing common to almost every blogger out there, it’s their extraordinary ability to sniff out BS.

  5. Alex Krupp February 18, 2006 at 2:46 pm - Reply

    For stroking a bloggers ego, how about, “I set my RSS reader to refresh your blog every five minutes.” Will that get a smile or a smack on the forehead?

  6. Srinivasan February 18, 2006 at 3:32 pm - Reply

    Guy, Interesting Post.
    Some points:
    1. “Influential Bloggers” often set their own rules for talking about stuff.
    I am not sure if the way you write to them is going to change that in any way.
    2. Considering Point 1, I think, the way you write to them doesnt matter at all. The only solid point in your post is Point 1: “Create a great product”.

  7. Andrew Fife February 18, 2006 at 3:48 pm - Reply

    Blogging opens up a whole new way to get to know people who were otherwise difficult to get to know. However, all of the rules of relationship building still apply. If you bring value to someone you can build their trust and a relationship over time. Thoughtful comments are a good way to demonstrate to the blogger that you are someone they want to know.

  8. Janine February 18, 2006 at 3:49 pm - Reply

    9. Make sure you have a tube of chapstick in your pocket at all times.

  9. Kai Xu February 18, 2006 at 3:53 pm - Reply

    Great post, to follow your point 4 I start to write comments now, though I have read every blog on this site more than 2 month without comments :). BTW, lots of friends here in China like you post as well

  10. JOB MAN February 18, 2006 at 5:07 pm - Reply

    This is one of the greatest post I have ever read. Your the greatest ever, and you set the standards. Everytime I hit a block, I just think, what will Guy, have to say about this, and believe me thoughts would just flow.In fact I would always think that if you werent doing your daily dozen ( I mean, blogging)how could we ever survive. Thanks, many thanks.
    P.S. How is this for sucking up.

  11. Geekzone February 18, 2006 at 5:12 pm - Reply

    Guy’s How to Suck Up to a Blogger

    That’s a nice list Guy Kawasaki put out about this topic. Every PR person should read it.

  12. Phil Gerbyshak Challenges You to Make It Great! February 18, 2006 at 9:14 pm - Reply

    Guy Kawasaki is a Genius!

    If you didn’t know, Guy Kawasaki has started blogging…in a major way, and he hits another one out of the park with his post How to Suck Up to a Blogger. While this post is written with the journalist in mind, I would say that the list is equally

  13. OpsanBlog February 18, 2006 at 11:53 pm - Reply

    How to suck up to a blogger

  14. Chrono [email protected] February 19, 2006 at 12:55 am - Reply

    Great article Guy! Love it!

  15. The.RSS.Reporter February 19, 2006 at 1:15 am - Reply


    Google Maps Nighttime!

  16. Raza February 19, 2006 at 1:24 am - Reply

    Wow, Guy, you write awesome 😉

  17. Itzy's Productivity Points February 19, 2006 at 2:22 am - Reply

    Use A Rifle, Not A Shotgun

    In my post that shows how the Kitty Genovese murder can teach us to use email more effectively, I urge people to identify the relevant individuals and send requests to those people only. Guy Kawasaki sums this up in a very vivid and succinct manner:

  18. CrunchNotes February 19, 2006 at 5:25 am - Reply

    How to Get What you Want from Bloggers

    Something about Guy Kawasakis post How to Suck Up to a Blogger bothers me. The advice is sound, I guess, but its just a cheat sheet on how to get what you want from bloggers.
    Some of his suggestions are really offensive. N…

  19. hugh macleod February 19, 2006 at 8:03 am - Reply

    When my blog was just started, I spent a LOT of time e-mailing people. Back when the blogosphere was much smaller (about 1% its current size), it seemed much easier.
    Thanks for the mention =)

  20. Stephen Nipper February 19, 2006 at 8:25 am - Reply

    regarding “For stroking a bloggers ego, how about, “I set my RSS reader to refresh your blog every five minutes.” Will that get a smile or a smack on the forehead?”, FeedBurner distinguishes between “circulation” (how many individual RSS readers) and “hits” (how often those readers hit the feed). The FeedBurner chicklet (for instance the one on Guy’s page), shows stats from “circulation.” Thus, I don’t know that having your RSS reader hit the feed every 5 minutes has a stroking effect (but it does help you pull in the new posts ASAP).

  21. alek February 19, 2006 at 9:30 am - Reply

    #1 could argueably be summarized as the ‘ol “Content is King”
    I did get a chuckle out of this comment from ‘ya – “Personally, I’ve never met a person who linked to my blog that I didn’t like” – great link bait (the “in-word” these days it seems).
    P.S. And per #3 (stroking) and #9 (sourcing), Google is finally doing the long-awaited (!?!) PageRank Update and it looks like you main page is moving up from PR6 to PR7 – you can check the various datacenters here –
    So you have Google’s “vote” that you are doing some good/popular.

  22. Hydrogen Whiskey February 19, 2006 at 10:34 am - Reply

    I loved you blog post titled ‘Irony’. I’m a regular reader of your blog. I expecially like the smooth interface you have customized for your blog site.

  23. Career Intensity Blog - David V. Lorenzo February 19, 2006 at 12:50 pm - Reply

    Guy Kawasaki Demonstrates Career Intensity

    This post is a blatant attempt at sucking up to Guy Kawasaki following his own rules.
    I read his blogevery day andit is full of outstanding information and insightful commentary. The added value in Guys blog is the fact tha…

  24. JD on EP February 19, 2006 at 1:07 pm - Reply

    Kawasaki touching bloggers

    Kawasaki touching bloggers: Guy Kawasaki, ex Apple evangelist and current VC, offers a list of ways to influence weblog discussions. I was vaguely uncomfortable reading it, and saw similar reaction from Michael Arrington and Om Malik. I think the core …

  25. act2 February 19, 2006 at 1:26 pm - Reply

    Thoughts on Building Community

    Thoughts on Building Community

  26. Tipstyria - Useful Tips from Around the Internet February 19, 2006 at 1:44 pm - Reply

    How to Suck Up to a Blogger

    Buried deep in his post titled How to Suck Up to a Blogger, Guy Kawasaki provides 8 tips on what to say to a Blogger in order to stroke his ego.
    The tips are:
    “I love how your style sheets cascade.”
    “I set my RSS reader to refresh your blog…

  27. Lummaland - das Weblog February 19, 2006 at 2:28 pm - Reply

    Blogger umschleimen für Anfänger

    How to Suck Up to a Blogger erklärt Guy Kawasaki (ich freue mich schon auf die Motorrad-Adsense-Werbung) und ich freue mich wieder, wie simpel sich andere Leute doch die Blogosphäre vor…

  28. r February 19, 2006 at 4:06 pm - Reply

    the idea of “making a great product” is now permanently imbedded in my mind. in fact it’s not even about “products” anymore; as i write this i’m trying to make some great tea. i’m hoping the message sinks in with everyone reading because focusing on quality can invariably lead to us to a better (better).

  29. m February 19, 2006 at 9:47 pm - Reply

    your mom sounds like a very progressive lady.

  30. Enda Quicklinks February 19, 2006 at 11:46 pm - Reply

    How to Suck Up to a Blogger…

  31. LostFocus February 20, 2006 at 1:27 am - Reply

    Wie man sich einen Blogger saugt

    Die ganze Welt scheint ja an den Lippen von Guy Kawasaki zu hängen, der früher mal bei Apple war, jetzt Geld hat und jetzt fröhlich vor sich hinbloggt. Soweit ist das ja nichts verwerfliches und einige seiner Einträge fand’ ich…

  32. Critical Section February 20, 2006 at 3:06 am - Reply

    ski report

    Guy Kawasaki: How to suck up to a blogger. “Blogging has flipped traditional PR on its head. It used to be that ink begat buzz… Nowadays buzz begets ink. Journalists no longer anticipate or create buzz–rather, they react to it.” [ via Dave…

  33. Ric February 20, 2006 at 4:25 am - Reply

    “Tickets to Stanley Cup finals” – is that a hint, you hockey tragic?

  34. Clique Communications February 20, 2006 at 5:24 am - Reply

    Dont Suck Up, Be a Blogger

    Im starting to get frustrated with Guy Kawasaki. He is posting insightful stuff thick and fast, and this weblog is becoming a shrine to his entries. However, I had to mention his latest post, How to Suck Up to a Blogger, and suggest another bull…

  35. Digital Digressions February 20, 2006 at 6:12 am - Reply

    The Power of Collaborative Innovation

    Since Guy Kawasaki started writing his wildly successful blog, no doubt he has fallen victim to many of the tricks and ploys listed in his ‘How to suck up to a Blogger’ post. Certainly I will have to write more consistently and predictably about any on…

  36. AdPulp February 20, 2006 at 8:20 am - Reply

    Aim Carefully

    Guy Kawasaki’s post “How To Suck Up To A Blogger” offers some good advise to PR flacks. Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up…

  37. Digital Influence Mapping Project February 20, 2006 at 8:54 am - Reply

    Kawasaki How To

    Guy Kawasaki has a solid summary of ways to reach out to bloggers that pays attention to who they are and what works. How to Suck Up to Bloggers is a 9-10 point plan to keep in mind. My favorite

  38. Javier Cabrera (Emaginacion) February 20, 2006 at 9:54 am - Reply

    Great post guy, I just added a blog entry about it; but there is something that still makes me a little bit uncomfortable: Stroke them. Where are the limits? Ratter that “detecting” where you get too far, it’s best if you can write how to apologize when you already crossed the line.
    Excellent post. Look, tears; you made me cry.
    Javier Cabrera

  39. Guy Kawasaki February 20, 2006 at 10:03 am - Reply

    Stroking is a subtle skill. Going overboard can produce the following problems:
    – You insult the blogger because you’re saying, “I think you can be bought.”
    – There are hard and fast ethical issues about what people working for some publications can accept.
    – You look too desperate–that is, your product sucks so much that you have to take the blogger to a hockey game.
    Sucking up takes a great deal of skill. It’s going to take even more skill now that I’ve “outed” it as a marketing tool. 🙂

  40. Matthew Wilder February 20, 2006 at 11:11 am - Reply

    Nice post. This is barely on topic, but I just finished listening to your interview, and I fully agree with the positioning of your book. I also think you did a great job giving the two examples of expecting and job loss to frame where your book comes in. And remember, you and your publisher don’t determine the positioning, your market does. 😉

  41. Eric Mattson February 20, 2006 at 2:06 pm - Reply

    Might I also humbly suggest commenting on posts as a way to build relationships with bloggers?
    Especially if you add value to the conversation.
    Eric –

  42. Enthousiasmeren February 20, 2006 at 2:07 pm - Reply

    PR voor je product of dienst via bloggers

    Guy Kawasaki heeft een goed artikel wat je zou kunnen doen aan PR via weblogs. Nee, niet het weblog van je eigen bedrijf maar die van anderen. Zoals bijvoorbeeld Joseph Jaffe die een gratis boek van “Life after the 30-second spot” weggaf vo…

  43. Jim Walton February 20, 2006 at 3:06 pm - Reply

    Great points, Guy!

  44. Inside Know More Media February 20, 2006 at 4:42 pm - Reply

    How To Publicize Your Blog

    Guy Kawasaki of Rich Dad, Poor Dad fame gives his tips on how to publicize your blog. There are some really, really good tips here. I hope you enjoy it. One of the tips revolves around flattery to the other…

  45. alwaysBETA February 20, 2006 at 5:37 pm - Reply

    Web 2.0 On Web 2.0

    Here at alwaysBETA, weve decided to start including guest authors occasionally, and our first one is none other than a robot content harvester / article writer. I [Brian] fed it the keywords, web 2.0, internet, and &#…

  46. Pamela Stewart February 20, 2006 at 10:48 pm - Reply

    Hi Guy:
    In my short time blogging, one of the most refreshing things I have found is the open and honest feedback and support I have recieved from other bloggers. When I find a blog, product or service I like, I promote the hell out of it. I know that if I want to have another decade of good business, I will have to build real relationships with people I trust. So instead of looking at who is the next hot person to schmooze (or suck up to as you term it), I look for those that I would enjoy inviting home to dinner. How nice that we are moving into an era where being supportive, honest and open is good for business.

  47. Geek News Central February 21, 2006 at 12:47 am - Reply

    Geek News Central Podcast 2006-02-21 #148

    Pretty fun show tonight and some important discussions about security on both Windows and Macs. Still enjoying my folks being with us and visiting spots in Oahu we usually only visit once a year [Save 10% on any order at…

  48. Everybody Loves Free Stuff February 21, 2006 at 3:56 am - Reply

    Target Audience: Bloggers

    If you’re reading this, you probably already know that a) a lot of people read blogs and b) a lot of bloggers blog about the promos they receive. Ergo, sending promos to bloggers is a good idea. But don’t…

  49. TekTrekGamer February 21, 2006 at 4:59 am - Reply

    What a great set of tips for bloggers. I am a blogger,
    and I am looking to get some more exposure for my blog. I am also a podcaster and have talked about my blog on there but I am not getting alot of traffic on the blog. Do you have any suggestions that would be relavent to my blog and blogging methods? Oh and I heard about your blog on GeekNewsCentral Podcast!

  50. /Message February 21, 2006 at 5:14 am - Reply

    Guy Kawasaki on How To Suck Up To A Blogger

    Guy Kawasaki is off tone in his How To Suck Up To A Blogger that I am not even going to deconstruct his recommendations point by point, as many others have. The ‘stroke their egos’ stuff is particularly abhorrent. Enough

  51. leroy February 21, 2006 at 5:17 am - Reply

    Boy for everyone who commented on this post outside of Guy’s blog in a negative, and trite manner there are many more positives here. I thought everyone else just didn’t understand the point being made (or points) by really attacking this at a very superficial level. I think the bottom line is to operate in good faith with BOTH perties interest and time in consideration. Being new to the medium, I found the tips helpful even outside of the medium when broaden or generalized.

  52. February 21, 2006 at 6:19 am - Reply

    Guy Kawasaki: How to Suck Up to a Blogger

    Let the Good Times Rollby Guy Kawasaki: How to Suck Up to a Blogger
    Guys ten-lists are a hit. This one is pretty funny but very instructive to any would-be community marketing effort.

  53. Computerworld Blogs February 21, 2006 at 6:57 am - Reply

    Edgeio is eBay killer? (and DIY spy rock)

    In today’s IT Blogwatch, we look to the edge(io) as an Ebay killer? Not to mention DIY spy rock …

  54. da Sconefish February 21, 2006 at 10:27 am - Reply

    Nochmal ich.
    Hier ist ein interessanter Blog von Guy Kawasaki. Es geht um’s BlogMarketing. Schlecht ausgedrckt, aber… lest selber…

  55. da Sconefish February 21, 2006 at 10:30 am - Reply

    Nochmal ich.
    Hier ist ein interessanter Blog von Guy Kawasaki. Es geht um’s BlogMarketing. Schlecht ausgedrckt, aber… lest selber…

  56. The Blog February 21, 2006 at 3:56 pm - Reply

    Spam or Suck-Up?

    Join us in this exciting new game inspired by Guy Kawasakis How to suck up to a blogger post. Weve mixed the compliments suggested in Guys post with some lines chosen from our Spam basket. See if you can tell which are which! (For…

  57. SocialTwister February 21, 2006 at 4:08 pm - Reply

    Kawaski, Sucking Up, and Buddhism

    Since I have been back from my travels to the West Coast, I’ve been quite busy working on client work, preparing documentation, and, most horribly, packing up to finally move out of Newark. The move is bittersweet, but I guess…

  58. February 21, 2006 at 4:33 pm - Reply

    Do PR Companies Contact You Too?

    Every so often, I get an email from some PR company out there, different each time, but in every case they are writing to ask me if I would not mind posting about some thing that is of interest to…

  59. Jack Decker February 21, 2006 at 5:10 pm - Reply

    Very interesting post. Only thing I would have said differently is to make “you should never, ever lie to a blogger” as one of the top points. Nothing makes a blogger feel disrespected, and in some cases used, like being lied to (particularly if they repeated the lie to their readers, and now have to retract it)!

  60. Wyatt February 21, 2006 at 6:27 pm - Reply

    This is just a collection of b***s***
    One rule;
    think before writing

  61. Vijaychandran February 21, 2006 at 8:28 pm - Reply

    Hello Kawasaki. I am a admirer of ur book Art of the Start Actually its a sylabus book for us..
    Good article abt the blog thing. You always find some way to distinguish among other.Good way of thinking..

  62. Guy Kawasaki February 21, 2006 at 8:29 pm - Reply

    This is just a collection of b***s***
    One rule;
    think before writing
    Are you admonishing yourself and telling yourself to think before writing? Or telling me to think before writing? It wasn’t clear to me.

  63. WebMetricsGuru February 21, 2006 at 9:02 pm - Reply

    How to Suck Up to a Blogger – from Guy Kawasaki

    I was trying to figure out what Blog Buzz was all about when I took on a Projectlate last year for Juan Enriquezto researchgenerating Blog Buzz for his recently published book Untied States of America . I did all my…

  64. daily FISK! February 21, 2006 at 10:58 pm - Reply

    Just Suck Up!

    Lately it seems that everybody is an expert when it comes to getting on the blog A-list. Robert Scoble for example tells us that we should all go over to Technorati and do the brrreeeport search and make friends. That’s great advice Robert, but I gue…

  65. Real February 22, 2006 at 12:09 am - Reply

    that was quite advising. thanks

  66. free fall February 22, 2006 at 6:01 pm - Reply


    I couldnt let this one go unvoiced,
    a special friend has commented that my middle name is sinfully delicious.
    right about the time i started on Guys entry on flattery.

  67. vinnie mirchandani February 22, 2006 at 6:47 pm - Reply

    Bad advice… As a Gartner analyst I could not handle all the sucking up…now as a lonely blogger I could not handle any of the traffic!
    Besides, vendors need to suck up to buyers (and if private VCs). That’s mother’s milk…analysts, bloggers etc are pacifiers …as I wrote on my blog True North is on Main street not tech.memeorandum…if I hear about a vendor from a CIO I will gladly blog about it…

  68. olivier blanchard February 23, 2006 at 8:44 pm - Reply

    It’s so interesting to think that we’ve gotten to the point (already) where people need advice on how to deal/work/collaborate with bloggers. 🙂

  69. steve February 24, 2006 at 3:07 pm - Reply

    My two blogs are 620,491 ( and 498,378 ( right now. You better begin sucking up soon! I could hit 450,000!
    🙂 Awesome post

  70. Steve February 25, 2006 at 6:10 am - Reply

    Pathetic. You PR clowns are shameless whores devoid of any ounce of self-respect. Tell me, do you even remember anymore where your garbage ends and you begin?

  71. Gautam February 25, 2006 at 12:18 pm - Reply

    Hi Guy
    I had someone leave a comment on my blog signed “guy kawasaki” ! Was that really you??

  72. Famous Quotes at Quotes Central February 25, 2006 at 1:05 pm - Reply

    Guy Kawasaki Quotes – How to Suck Up to a Blogger

    Guy Kawasaki Quotes – How to Suck Up to a Blogger

  73. jammy February 26, 2006 at 2:34 am - Reply

    awesome is the word mate…

  74. Gavin Clarke February 27, 2006 at 12:13 pm - Reply

    Guy’s checklist is essentially a list of best practice in how to deal with traditional media (off-line pubs) and the old new media (newswires), updated to take into account Web 2.0 concepts such as linking.
    These are the kind of practices that distinguishes a PR or marketing person who can successfully deal with the press from a PR or marketing person who gets the brush off.
    For example: use a “rifle not a shot gun?” Combine that with Guy’s tip to “make sure you read the bloggers site” rather than posting a generic pitch and suddenly you are sounding like a PR person who reads a news publication and tailors their overall pitch to the needs of that particular title before approaching the journalist.
    The industry has convinced itself a lost Holy Grail exists on pitching bloggers, when all it need do is go back to the basics – with some suitable updates.

  75. James H. Clark March 1, 2006 at 7:25 am - Reply

    How To Suck Up to a Blogger – Guy Kawasaki Style

    Guy Kawasaki has posted a great article on sucking up to a blogger. Guy shows individuals how to properly garner support i.e. posts from bloggers. Being in print media as well, I would say that this could be applied to…

  76. Clique Communications March 1, 2006 at 6:48 pm - Reply

    Corporate Weblog Tips

    Backbone Media has a nice short essay on the 10 Tips for Becoming a Great Corporate Blogger.
    Its a great list, and would make a great addition to a brochure for corporate weblogs. Here are a few of my thoughts on each, but pay a visit to their a…

  77. Zoli's Blog March 1, 2006 at 7:29 pm - Reply

    M-listers and Down-linkers

    Interesting discussion going on about M-listers – the middle crowd, somewhat known b…

  78. chris ward March 2, 2006 at 5:29 am - Reply

    I love how your style sheets cascade.
    Good write-up Guy! 🙂

  79. Random March 2, 2006 at 4:40 pm - Reply

    Is this just a bubble or will it sustain?

    Guy Kawasaki has an interesting post that talks about how Blogging has flipped traditional PR on its head. I have seen this for the past few years and it really is amazing how the buzz will spread on the internet. More and more Blogs ar…

  80. Semantic and tagging thoughts March 2, 2006 at 7:30 pm - Reply

    Creating trails in the blogosphere

    Take a look at the trexy trailbar.  Its an interesting search engine which watches your browsing and determines relevance from the sites you visit.  Kinda like how TV usage trackers determine the price of adverts on the most watched channels a…

  81. Going Private March 5, 2006 at 12:36 am - Reply

    1995 Called. It Wants Its Blog Back

    I’m not usually catty. Well, usually not usually. Still, I couldn’t help myself today. I was inspired. I’m not a venture person, of course, but I can’t help but observe that, for someone who’s only real claim to fame

  82. Customers On Fire - Microbrands and Micromarketing March 6, 2006 at 9:22 am - Reply

    Sucking up to Bloggers

    Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled how to suck up to a blogger
    If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine th…

  83. What's Your Brand Mantra? March 8, 2006 at 7:33 pm - Reply

    Sucking up

    Guy Kawasaki thinks that sucking up to bloggers is a great idea. Om Malik and Michael Arrington disagree. I say, bring it on. But only if you follow Guy’s rule #1: have a great product to sell. I was recently

  84. Futurelab's Blog March 9, 2006 at 12:39 pm - Reply

    How to Suck Up to a Blogger

    by: Guy Kawasaki Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and…

  85. MarketingMonger March 13, 2006 at 11:11 am - Reply

    Scoble’s Simple Strategy for Success – Be Passionate

    Scoble responds to Guy Kawasaki’s post about how to suck up to bloggers. Honestly, I’ve been sort of lukewarm towards Scoble up until now. He posts a lot and so it’s sometimes annoying to have to parse the signal from…

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  88. PR.ojet Z March 23, 2006 at 5:38 am - Reply

    Did you really say « pitching » bloggers?

    En dehors de porter le nom d’une moto ce qui a dû rendre son enfance douloureuse mais développer précocement son cynisme, Guy Kawasaki est un expert du marketing qui sait cultiver un sens aigu de la provocation. Il a

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  91. Clear Your Mind - Management, Design and productivity by a geek called Javier Cabrera April 24, 2006 at 11:30 am - Reply

    Guy Kawasaki: How to Suck Up a Blogger

    Guy did it again with his last post How to Suck up to a Blogger. I love how Guys posts sound pretty basic and obvious, yet, are full of wisdom; thats something I think I could never accomplish (well, maybe with time). Guy talks about a ne…

  92. Kathleen Gage April 28, 2006 at 5:06 pm - Reply

    Great points especially #5. Connect before you need someone. Reminds me of “be a resource before you are a vendor.” In other words, create value in the relationship.
    Kathleen Gage

  93. Ken Rossi : May 2, 2006 at 9:35 am - Reply

    Hi, I am sucking up….
    * “I love how your style sheets cascade.”
    * “I set my RSS reader to refresh your blog every five minutes.”
    * “Not a day goes by that I don’t read your blog.”
    * “Why don’t you publish your blog in a book?”
    * “You could easily break up your daily entries into several parts because they have so much content.”
    * “I’ve forwarded your blog to many of my friends.”
    * “I ‘digg’ your blog almost every day.”
    * “I don’t care how often my RSS reader gets your edited versions because your blog is so insightful.”
    What is your favorite baseball or other sports team? (have ticketmaster loaded and ready)
    I don’t know if you are still checking comments in older posts however, I like the new goowy post.

  94. Leo May 21, 2006 at 4:09 pm - Reply

    We have added BLOGS to LoopL ( Click on “Blog” on the top menu.
    Another advantage of this is that LoopL will now atract foreign visitors by having created categories for the major western world languages for the time being. This opens loops to a market far outside the US.
    The system works well and integrates itself nicely with the rest of the fast growing site.

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  96. Brian Solis July 3, 2006 at 11:45 am - Reply

    Guy, this article was worty of revisiting. And it should be refered to often. I published a story on your ideas here:

  97. billy August 7, 2006 at 3:01 pm - Reply

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  98. Philip August 11, 2006 at 8:24 am - Reply

    Nice! Right I’m leaving a comment on this now for no other reason apart from I probably want to talk to you in the future 🙂
    So, I’ll wait a few weeks and try an email 🙂

  99. [email protected] August 11, 2006 at 4:30 pm - Reply

    I believe, Progressive inc. does a bait and switch to their loyal customers when they change addresses!
    Jan 10, 2006- I move from the Santa Monica area to Pasadena
    Jan 13th- My old Progressive policy EXPIRES for $620 every 6 months
    Jan 14th- 2:32 pm- I log onto Progressive Direct and change my address
    Jan 14th- 4:30 pm- I log back into Progressive, IT SHOWS MY NEW ADDRESS and that 6 months of
    coverage will be $620
    Jan 14th- 4:35pm- I pay $620 online and receive confirmation of payment.
    Feb 10th- I recieve a bill for and ADDITIONAL $220 due to my change of address. I call to inform them that
    my change of address happened 2 hours BEFORE I paid for my new policy. They tell me that a change of
    address can take up to 3 days and that I must pay the new amount or pay a $50 cancelation penalty.
    Remember, I made this change AFTER my old policy had expired and had NO obligation to renew with them.
    I could have logged in an a new customer and gotten an instant quote for the correct amount but as, an
    existing customer it takes up to 3 days to get an accurate rate????
    They are able to give immediate quotes for non-customers but 2 hours to update my rate as loyal
    customer was insufficient????
    At no time, before I paid, did their website tell me there was a rate change. When I went to pay, their site
    could have shown me the updated rate, said they were unable to give me a current rate or told me my that
    the rate shown could change due to my recent address change, but it didn’t. I feel that this deception must
    be intentional because changing your address at the end of your policy must be a common occurence!
    I challenge any representative of Progressive inc. to adequately dispute these claims!
    A. DLC

  100. steven August 25, 2006 at 4:12 am - Reply

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  101. Marketing Mentor September 19, 2006 at 11:27 pm - Reply

    Great checklist Guy.

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  105. Jeremy Toeman's LIVEdigitally March 26, 2007 at 9:55 am - Reply

    For PR People: 10 Thoughts on Improving Blogger Relations

    Its not exactly a new topic (see similar suggestions from Ryan Block, Lee Odden, Guy Kawasaki, Mike Arrington, Brian Solis, Tom Foremski, or Ken Yarmosh), but its one that I seem to get asked about a lot, so I figured Id do my own …

  106. Marketing & Strategy Innovation Blog September 8, 2007 at 6:29 am - Reply

    Sucking Up

    by: Jennifer Rice Guy Kawasaki thinks that sucking up to bloggers is a great idea. Om Malik and Michael Arrington disagree….

  107. cartomanzia November 13, 2007 at 4:38 am - Reply

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