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Dr. Robert Cialdini

A massive update to one of my all-time favorite and formative books, Influence: The Psychology of Persuasion by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing, influencers, evangelism, [...]

By |2022-11-03T09:21:37-07:00May 12th, 2021|Categories: Blog, Podcast|Tags: , , , , , |0 Comments
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Dr. Robert Cialdini: The Psychology Powering Influence and Persuasion

The Godfather of Influence Welcome to Remarkable People. Before I introduce this episode’s guest, I want to ask you a question: Do you have a growth mindset? My guest Bob Cialdini is a professor emeritus at Arizona State University. He influences almost every marketing, evangelism, and sales decision that I make. His book, [...]

By |2022-11-01T08:05:54-07:00January 15th, 2020|Categories: Blog, Podcast|Tags: , , , , , |6 Comments
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