A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]
In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]
In 1983 I saw a Macintosh for the first time and fell in love. I loved Macintosh so much that I wrote a book about it. In 2011 I saw Google+ for the first time and fell in love again. And now for the second time in my career, I’ve written a book about a [...]