The Impact of Social Media on Sales, Support, Marketing, and Branding

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Over at the Sun Microsystems small and medium business site, I published an interview with Josh Bernoff about his new book (co-authored with Charlene Li) called Groundswell: Winning in a World Transformed by Social Technologies. In this interview he discusses the impact of social media on sales, support, marketing, and branding. He and Charlene are big wheels at Forrester, so this is recommended reading people in any kind of web marketing role. Click here to read the interview to learn about topics such as why the CEO of a publicly-traded company probably can’t write an interesting blog.

By | 2016-10-24T14:15:59+00:00 April 17th, 2008|Categories: Blogging, Marketing and Sales|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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