I know a fair amount about evangelism and a little bit about blogging, so I’ve combined the two in order to provide some insights into the evangelism of a blog. Granted, I’ve only been at blogging for 120 days or so, but marketing is marketing, right?
1. Think “book” not “diary.” First, a bit of philosophy: my suggestion is that you think of your blog as a "product." A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous thoughts and feelings. You have no plans for others to read it. By contrast, if you write a book, from day one you should be thinking about spreading the word about it. If you want to evangelize your blog, then think “book” not “diary” and market the heck out of it.
2. Answer the little man. Now that you’re thinking of your blog as a product, ask yourself if it’s a good product. A useful test is to imagine that there’s a little man sitting on your shoulder reading what you’re writing. Every time you write an entry, he says, “So what? Who gives a shiitake?” If you can’t answer the little man, then you don’t have a good blog/product. Take it from someone who’s tried: It’s tough to market crap, so make sure you have something worth saying. Or, write a diary and keep it to yourself.
3. Collect email addresses. The first piece of advice that I give authors who want to evangelize their book is to accumulate email addresses. (The second piece of advice is to start blogging before the book comes out.) When I launched The Art of the Start, I sent out email to 95,000 people who had made contact with Garage in the past nine years by attending our conferences, submitting business plans, … whatever. Also a team of student interns compiled a database of every entrepreneurial organization on the planet for me.
When I started this blog, I sent out 10,000 email announcements. (I didn’t use the entire Garage database because I thought that was too tacky even for me.) You may not have the ability to collect email on this scale but collect them nonetheless. For example, when a bozo includes you on a large carbon-copy email, mine the addresses. However, don’t buy address lists or spam people (I define "spam" as sending email to someone who has never sent me one) because for email promotion to work, you must know the recipient–or be known by the recipient.
Two more email related recommendations. First, when you answer an email, stick in a “by the way” that mentions your blog. (The only email responses that I send that don’t make reference to my blog are the ones that are responses to an email about my blog.) Second, your email signature should contain your blog address.
4. Collect links for blog rolling. This is something I wish I had done on day one, but I was totally ignorant of this linking thing. If I had to do it over again, I would look for all the interesting blogs that cover similar topics to my blog. Then, on day one I would have blog rolled them all and ensured that Technorati pinged my blog, so that the bloggers might find out that I existed. I use Blogrolling.com to create my current blog roll.
Now that I understand how linking works, I use NetNewsWire and Endo to look for new links to my blog, and I find sites that I would have never seen were it not for their links to my site. Basically, you want bloggers to find out about you because you linked to them. You never know what they might do for you.
5. Scoop stuff. There’s a very interesting honor system in blogging. Suppose Blogger A finds an obscure article and posts it to his blog. Blogger B reads about it on Blogger A’s blog and links to it. However Blogger B doesn’t link only to the article; she also links to Blogger A to give him credit for finding the article.
This means that if you hustle and scoop stuff, other bloggers will link to you. For example, when I found and publicized the Stanford Social Innovation Review article by Jeffrey Pfeffer and Bob Sutton, many other bloggers linked to my blog, not just the article itself. I was surprised by this. Bottom line: if you want lots of people to link to you, read voraciously and find cool stuff first. As a Japanese philosopher once said, "Eat like a bird, and poop like an elephant."
6. Supplement other bloggers with a followup entries. Read the blogs of the top fifty or so bloggers (using Technorati’s ranking is fine) and see if you have in-depth knowledge about their topics. Then instead of leaving the typical, dumb shiitake comment (“I think you’re an orifice who shouldn’t make money recommending products that you’ve invested in.”), craft a real essay that complements the blogger’s entry.
When someone does this for my entries, I want to get down on my knees and thank God because it’s less stuff that I have to write. Look at this example that was a followup for my entry about recruiting. I don’t know about other bloggers, but one of the biggest challenges I face is feeding the content beast. If you can help me feed it, I’ll gladly link to you and give you publicity.
7. Acknowledge and respond to commenters. Only good things can happen when you read all the comments in your blog and respond to them. It makes commenters return to your blog. This, in turn, makes commenters feel like they are part of your blog’s community which makes them tell more people to read your blog.
(I’d like to do this better, but I’ve created a monster. I don’t have any quantitative evidence, but it sure seems like a I get large volume of comments to my entries. There are days that I simply can’t keep up, so forgive me.)
8. Ask for help. If you are providing value in your blog, don’t hesitate to ask for your readers to help. If you don’t ask, you don’t get. You don’t have to be as blatant as I am in the desire to climb Technorati’s ranking, but in a perfect world, you provide something in your blog and your readership will want to reciprocate by helping you spread the word.
9. Be bold. I’m not saying you should intentionally piss other bloggers off, but if you can’t speak your mind on your own blog, we might as well all give up and stay on the porch. This is a fascinating thing about blogging: Even when people torch you, they link to your site. I would have thought that you don’t link. My logic was: Why give someone you torched any exposure?
10. Make it easy to join up. A blogger named Steve Nipper showed me the list about this. I had no idea what Feedburner and FeedBlitz did until he told me about them. The bottom line is that you should enable your readers to get to your blog in multiple ways. It’s no different than distributing physical products through multiple channels.
May you use this knowledge to rise in Technorati and make the A List. Just say hello as you pass me by–someday I’ll be sucking up to you. :-)
Here are some other resources that I found:
1. From reading Christian Blog Evangelism:
2. From readers:
- http://www.squidoo.com/blogstarter. The author of this, Rajeesh Setty, also has a very interesting (and free) ebook here about personal branding.
Hi Aloha. I’m not sure about the one you saw. I linked one of my blogs to my name that shows a sample as to how I integrated Yahoo’s My Web 2.0. I hope it helps.
I’m a fan of your blog, and, well, buy what you’re selling.
I contribute to my company’s (web consultancy) group blog and our goals are different. Mostly distributing info via email (a pretty hefty list) to people who aren’t bloggers. Not trying to be Technorati stars. Technorati doesn’t reflect our readership, because we’re not playing the link/ meme game. People we’re trying to reach don’t blog. We’re trying to:
(1) Evangelize to employees internally (public blog as internal communication tool). And I think encouraging folks to write entries is a form of evangelizing.
(2) Evangelize to existing clients.
(3) Evangelize to prospects we add to our list.
Any thoughts on how to use a blog to reach those people. Once again, it’s less about finding readers than finding the right tone between providing info/educating and well, selling.
#9 is one of my faves. “Even if someone is dissin’ you, they’re publicizing you by the very mention of your name!” ROCK ON D00D!!!
Add, populate, distribute, use ME! Me! Me! I LOVE the aggressiveness in your outlook and the effectiveness of your suggestions. I come under fire for “puttin’ it out there” all the time. I just can’t help it, but the “little man” (my O/C disorder) on my shoulder is always whispering, “How will they know ‘less you tell them?” I listen more than I should. I am full aware some wisenheimer will remark the following is “TMI”. TFB, I say.
“We read advertisements… to discover and enlarge our desires. We are always ready – even eager – to discover, from the announcement of a new product, what we have all along wanted without really knowing it.” ~
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Gald to see you say what you did in #4, since you don’t seem to be a Capt. Links-A-Lot.
Also, #6 would be nice, but you also don’t seem to acknowledge when this happens, as it would take a link and they seem to come out of here very sparingly.
Other than these traits, your writing is above first rate and your info is usually very well presented and thought out.
Answering comments on this blog would be a full time job, so we understand about #7.
You’re getting more involved in the blogosphere and all you seem to need is a new/better linking strategy and to comment on others posts every now and then and a few links to other great posts and you’ll be da stuff of legends.
Good article Guy, I would add one more thing though – I am assuming you have a large proportion of your readership who are entrepreneurs (and their kin).
Don’t turn your “personal blog” into an advertisement for your company. We want to know your thoughts, dreams and aspirations in life, not daily thrusts as to why I should use your product over another.
Founder of http://www.myfoodcount.com – free & anonymous online health monitoring
So what about the people who consider their blog a private fun website and aren’t too much into marketing and spamming hundreds of mailboxes?
When I try and do link exchanges with big sites it usually ends up in a horrible waiting game where nothing ever happens. The bigger they are the more you are seen as either insignificant to them, or as a threat to them. Instead I look out for brand new blog sites and try and help them out. I give them a plug in their early days, when they really need it the most, and they usually respond with overwhelming enthusiasm and a link back. Of course I only do it if I like them. But I find it more challenging and more satisfying to contact the unknown players and see how they grow and help you down the line.
Two Interesting Reads Today – Museum Blogs and Promoting Your Blog
Today’s blog reading took me to two great posts. The first one at Ideum where Jim Spadaccini and company did a survey on museum blogs. The intial survery was posted on March 6, 2006 but has had several followups since
Items of Interest: 2006.04.22
Things I found interesting on April 22, 2006:
Sabifoo – Create an RSS feed from your IM conversations (via Waxy.org)
How to Evangelize a Blog – From Guy Kawasaki
Titanic 2 – Fake trailer to a made up movie (via GVOD)
How to Avoid Office Politics – Fro…
Evangelizing a Blog – the Make It Great Way!
Many bloggers, in fact, do not link back when they have problems with the person they’re discussing with (though that causes problems with the readership finding the original post). More likely is to say “if you don’t link to me, I won’t link to you.” I like that policy.
I’ve been to several of your confernces back in the old days and was quite surprised to find you a blog owner. I loved the insight you provided in this post.
I’d love to get your opinion on my blog @ http://ohad-new.blogspot.com which deals with internet sites and technologies and the way they affect our lives.
Great article. This is my first visit to your blog. Thou shalt return.
I’m always researching new ways to gain readership. Most of these I have yet to apply. Thanks.
Although I enjoy the personal nature of blogging, I agree that we should “think book over journal” ’cause that’s what folks want to read, useful and entertaining stuff.
Great article guy, thank you as always.
Thanks for another top article Guy.
Wondering about this though:
“Eat like a bird, and poop like an elephant.”
Isn’t it more than you eat voraciously and poop conscientiously?
Think “Book” not “Diary”
Dave Winer’s comment about Guy Kawasaki’s post had me going back to take a look. Guy gives ten ways to evangelize a blog. I agree with him, although I have some reservations about #1:1. Think book not diary. Firs…
*Collect email addresses*
If I may be so bold, my product Sidewalk (http://www.captureimportant.info) is geared specifically towards making it easy to add lead generation forms to your blog. Create your form in Sidwalk with our simple tool, and paste a line of code in your blog, and Viola! You’re instantly in the lead generation business.
#5 is a biggie for me. I find that by noting who actually found the article, I have a friend out there ready to reciprocate. I also get really pissed off when see (through sitemeter) that they were at my site and then they post on the exact same thing, without any recognition. Fortunately, without exception, all of the blogs that have done this to me are not worth much in any event and the good blogs never seem to do this.
Evangelizing a Blog
Guy Kawasaki has some tips for evangelizing a blog. I’ve added the link to my piece on How to Start a Blog. The number one piece of advice for getting your blog recognized from almost every where you look…
links for 2006-04-25
Art School Confidential Ah, Pratt (tags: Film) LiveMarks (tags: del.icio.us) WSJ.com – Philips and Time Inc. Agree to Keep It Simple (tags: Magazines) TechCrunch » FeedBurner Will Dominate Blog-to-Email Blog to email? (tags: RSS Software Design) One H…
Great list of tips — I’ve just started blogging and am having great success by doing exactly what you say here.
A thought on #s 1, 5, 6, 7, and 8 — it’s about the CONVERSATIONS between all of us… learning, sharing, growing, and expanding the possibilities.
The most powerful blogging involves all of what you stated about linking, commenting, and asking for help. We must think “collaboration” and not “competition” if we wish to be active, constructive participants in the “sphere”.
Thank you; “Personal Branding for Technology Professionals” – statistics so far
The first day of the launch of my new ebook (PDF, 40 pages) titled “Personal Branding for Technology Professionals” was …
Thank you; “Personal Branding for Technology Professionals” – statistics so far
The first day of the launch of my new ebook (PDF, 40 pages) titled “Personal Branding for Technology Professionals” was …
I have a post called “HOW TO: Make Friends on the Blogosphere” that might be a good side note to your post. I also reference your post. It can be found here:
Homemade trackback: http://www.chipstips.com/microblog/index.php/post/559/
近日，国外一牛人 Guy Kawasaki 写了一篇 The 120 Day Wonder:How to Evangelize a Blog ，此文引起了不少知名Blogger的注意。
为什么呢？ 因为这人特别 特别 特别的牛！
他的Blog只花了120天，就取得了如此成绩：Technorati 上7,388个反向链接、FeedBurner订阅数 5,692、Email订阅数785、页面访问量706,597 （06年4月23日数据）。
Sometimes I hate Guy Kawasaki Ive been thinking about writing an article about how to build a readership for your blog for a couple of weeks now but just havent got around to it. Anyway, I was going to share my lessons of 3 years o…
Blog Evangelizing Tips from Guy Kawasaki
Guy Kawasaki shares some ways to evangelize your blog from what he learned in his first 120 days of blogging. He has several great tips, many of which I would have employed when I launched From the 21st Floor. Two…
HOW TO: Make Friends in the Blogsphere
So you’ve set up your business blog and you’re doing all the right things related to content and posting regularly. Now what? Well, I was taught an important lesson recently which is that truly, no blogger is an island. And
How to get more action at your blog
I was very pleased to read Guy Kawasaki’s excellent post The 120 Day Wonder: How to Evangelize a Blog. In typical Kawasaki fashion, he outlines 10 concrete, specific steps you can take to get more action, links and buzz
Are You Reading This?
Many of us write weblogs for ourselves, but most of us enjoy when people read and comment on our entries. Guy Kawasaki at Signum sine tinnitu has some good tips on how to let people know about your blog in The 120 Day Wonder: How to Evan…
For a ‘guy’ who has only been blogging for 120 days you certainly (think) you know a lot.
Guy Kawasaki: 120 day Blogging ‘Expert’
It seems that one of self-proclaimed expert Guy Kawasaki’s favorite pastimes is to email everyone that has the misfortune to come across his computer. Then again, Guy has his own unique definition of what constitutes spam…
Thankyou for such an informative well written article! I’m sure your advice is going to help me improve my Art blog and build my business!
Hvordan udbreder man kendskabet til sin weblog?
Guy Kawasaki har for nylig blogget en liste med 10 punkter for, hvordan man evangeliserer sin weblog – det vil sige sørger for, at folk opdager, at man skriver en blog, så man kan få mange læsere – og hvordan man får dem til at linke til det, man …
Interesting article. Like so many who commented before me, I’m new to the blogging principle, and am hungrily reading anything and everything I can that suggests tips on how to get people interested in what I have to say. I’m also crashing around in the more “subjective” areas of blogging – the graphic artist’s blog.
To get back to your article, I completely see your point about thinking book over journal when it comes to bloggin. That is, the mindset to know up-front that people will be reading what you have put down and you should only write what you want read. That’s true, but it’s more of a gray area between book and journal. I see it as more of a fine line.
This open, community atmosphere is what makes blogging so appealing. It is taking the formalities out of journalism, and bringing it closer to the same line as an editorial.
It’s almost like a “best-of” glimpse into someone’s thoughts about a particular topic. I say “best-of” because I always feel as if I’m getting a tiny peek into what this person’s journal could be like.
Like I said, it’s a fine line to dance on, and one that I, and many others, hope to master with time.
In extreme situation, I found two kinds of bloggers.
First, the stubborn one, are bloggers who realize about “book or diary thing” yet still they keep blogging as diary. They don’t care about their readers. But some of them are really writing quality content. So in that case, they can actually influence their readers. They’re not following the mainstream river.
The first one, think “blog is a diary” too much.
The other ones are bloggers who drifted in mainstream river. They’ll do anything for their readers. They write about what their readers like to read, instead of their own personal interest.
The second one, think “blog is a book” too much.
Though some branding principles may apply into a blog, blog is a blog. It’s not product. From my point of view, a good blog is the one who keep the balance between focusing on readers (being impersonal, that is) and speaking his own mind (being personal).
Amusing and/or entertaining readers is important, but I think the raison d’etre of why blogging is so popular nowadays because there is “a human face” inside of them.
Yes, I’m expecting to learn one or two things about entrepreneurship here. But I think if you let us know what your favorite restaurant is or photos of your cats aren’t a sin. Just make sure that you don’t write about your breakfast three times in a week ;)
You get the idea.
I read an interesting conversation on Gary Goldhammers blog, Below the Fold.Gary writes on New journalism, modern public relations and shifts in media practices. In a post entitled Unbundled Journalists: Every Reporter…
Kunoichis guide to increasing your blog traffic
Most bloggers want their blogs to attract as many visitors as possible. As a relatively new blogger (five months now) I realise the need to promote my blog(s) effectively in order to increase traffic to my site. So after some hard research, I have comp…
interesting article you have here. very informative. congratulations. i think you are making a history in the blogging industry. keep it up.
getting more traffic to your blog
Got a question from Bruce Reyes-Chow about how to increase blog readership, and thought Id share with the public too. Thats the beauty of blogging, its easy to share information with the public instantly, and search engines help pe…
Evangelizing Blogs – Guy Kawasaki tells us the secrets of the Professionals
Ijust started this blog and wouldnt mind it if a few people came by to read some of what i have to say.
So i was looking for tips on how to get about spreading the word about my blog. And i came upon this poston Guy Kawasakis blog…
MARKETING A BLOG
From April 2006, this is a great blog entry by Guy Kawasaki that gives pointers on how to evangelize a blog. I’m doing one of them right now: #5, Scoop Stuff. I’ve also sent a track-back to Guy’s
I’ve been reading your blog for a few months now, and I’ve finally been inspired to start my own. These tips were very helpful, even if some of the mass-marketing tips didn’t work for a more locally focused blog. The registration on the various sites and the tips about reading / responding to comments are valuable.
Great list. Never thought I’d go evangelical. Never say never. I think what gets me is that in my world of “mom blogs” one person can say, “Hey I had eggs for breakfast” and get 53 comments. I don’t get it. But I sure want it. I think.
I just started my blog this Saturday morning and I am so glad to read your post here. Like you said, a good post (like a part of a book instead of a diary) will have good staying power. And the fact I am reading this post more than three months after you wrote it originally proves that. Now, I am going to apply some of your suggestions in my own blog. http://members.shaw.ca/cfilm/
I have lots to learn from expert like you.
I dipped a toe in the blogging pool for the first time this weekend, so your 10 helpful hints were, well, helpful. :). I wanted to echo props for Rajesh Setty as I used much of his advice on setting up a dynamic blog to get my very first blog set up this weekend. I also wanted to mention he has a follow up post on May 03, 2006 mentioning some pitfalls to avoid “killing your blog”. I also got some great information from Seth Godin (www.sethgodin.com) who has provided a couple of helpful e-books as resources.
I feel like I came late to the party and think the blog thing is very cool but somewhat overwhelming. Should I take some solace in the fact that a techie like Guy is only 6 months into his?
The art of evangelizing a blog
Don’t get me wrong-I’m not saying that I’m breaking any records with my blog traffic. Although I’m not in the same league as the pro bloggers who have been at it for years and years, the traffic of my young
when I find this blog, I very approve of you.
You should consider adding a link directly to your RSS feed, not the feedburner etc. Some of us use software like Mozzila Thunderbird to read feeds and I had to look at the source code to add you.
Now that you’ve been at it longer, is there anything you’d change?
Red ~C Diary: Blogs and Bloggers are Not Created Equal
I’ve been blogging for almost three years now. I’ve met a lot of people online and offline because of my blog. I landed a cool job because I blog. Yet my blog is still virtually invisible within the vastness of
10 really effective blog marketing tips
Blog marketing… So much information yet so many of these so-called blog marketing tips are pathetic. Seriously, blog marketing is not effortless. There are millions of blogs screaming to be heard. But you consistently find yourself reading only a han…
Thank you so much for sharing this great article. Such high-density power of clear
facts – and all in this funny kind of concentration to the substential – is more than fascinating for me.
120 Day Wonder: How to Evangelize a Blog
A blogger wrote about The 120 Day Wonder: How to Evangelize a Blog…
Guy, is it a product or a process? The sort of stuff I use is nowadays is less like a product (like a book, encyclopedia, news paper) but more like a process (blogs, wikipedia, aggregation). A conversation is not a product, it’s a process.
Would appreciate tips for those who weren’t known prior to the dot-com era. Would love for you to critique what I could be doing better in terms of my blog?
thanks for the tips. if i made this at the beginning all the things were much easier
How to Evangelize a Blog
Guy Kawasaki shares his evangelism insight on how to make a blog popular. Check it out!
The Bible says in Psalm 19, verse 7, “The law of the Lord is perfect converting the soul.” What is it that the Bible says is perfect and actually converts the soul? Scripture makes it very clear: “The law of the Lord is perfect converting the soul.”
Now to illustrate the function of God’s law, let’s just look for a moment at civil law. Imagine if I said to you, “I’ve got some good news for you: someone has just paid a $25,000 speeding fine on your behalf.” You’d probably react by saying, “What are you talking about? That’s not good news: it doesn’t make sense. I don’t have a $25,000 speeding fine.” My good news wouldn’t be good news to you: it would seem foolishness. But more than that, it would be offensive to you, because I’m insinuating you’ve broken the law when you don’t think you have.
However, if I put it this way, it may make more sense:
“On the way to this meeting, the law clocked you at going 55 miles an hour through an area set aside for a blind children’s convention. There were ten clear warning signs stating that fifteen miles an hour was the maximum speed, but you went straight through at 55 miles an hour. What you did was extremely dangerous; there’s a $25,000 fine. The law was about to take its course, when someone you don’t even know stepped in and paid the fine for you. You are very fortunate.” Can you see that telling you precisely what you’ve done wrong first actually makes the good news make sense. If I don’t clearly bring instruction and understanding that you’ve violated the law, then the good news will seem foolishness; it will seem offensive. But once you understand that you’ve broken the law, then that good news will become good news indeed.
Now in the same way, if I approach an impenitent sinner and say, “Jesus Christ died on the cross for your sins,” it will be foolishness and offensive to him. Foolishness because it won’t make sense. The Bible says that: “The preaching of the cross is to them that perish foolishness” (1Cor. 1:18). And offensive because I’m insinuating he’s a sinner when he doesn’t think he is. As far as he’s concerned, there are a lot of people far worse than him. But if I take the time to follow in the footsteps of Jesus, it may make more sense. If I take the time to open up the divine law, the ten commandments, and show the sinner precisely what he’s done wrong, that he has offended God by violating His law, then when he becomes, as James says, “convinced of the law as a transgressor” (Jam. 2:9), the good news of the fine being paid for will not be foolishness, it will not be offensive, it will be “the power of God unto salvation” (Rom. 1:16).
“Hell’s Best Kept Secret”
Learn how to effectively share your faith – the way Jesus did.
The way the Bible teaches.
This one is really helpful. Especially the email fact. For me its difficult to put effort on my blog because of work and no computer at home, no notebook, nothing. At workplace whenever I found time I start thinking about my blog and do spiffy things.
I am using a blogroll item, atom feeds etc. Never tried email concept. I have a link to my blog in my signatures, though. I think its worthy to give it try.
Wow – terrific post indeed. Makes me wonder one can actually scale up one’s Blog’s TRPs upon following the suggested advice. Let me experiment them for a while
I enjoyed this article and will investigate the additional links and resources you included.
My uncle used to say that you can associate with with greatest minds in the world via books…and now that applies to the internet and blogs, as well. I am happy to associate with you and others on your blog and learn from you all. Your blog has great content…and it also has a very nice postive energy which is uplifting!
Thanks for the blog roll comment – wish I knew about that one too.
Thank you, Guy, for this very helpful blog entry. That’s so nice of you to take the time to rattle off a Top 10 Letterman-esque list on how to evangelize your blog. (Or should we call it blogevangize? LOL!)
I love this “Answer the little man” suggestion! Quite entertaining. Though I think I’m going to opt for a little woman instead! (My audience tends to attract a few more women than men though both sexes read my blog.)
For that matter, I also love the “Scoop stuff” idea, too. Ah heck, all 10 of your ideas are fabulous — I just printed out your entry and I’m going to hang onto this to remind myself to do all this!
By the way, I have one other good resource for you: Any Wibbels. He’s the author of BlogWild, and I consider myself lucky that before he got super-super busy, he helped set up my SUGAR SHOCK! Blog. When educating me about blogging, he also suggested some of the ideas you mention here. You can learn more about him at http://goblogwild.com/ and http://www.andywibbels.com/
Thanks again so much for your helpful item!
First time I came across your name was in the www.tickle.com. I took the test to see how entrepreneurial I am.
Your blog is very informative. Being new, your blog helps to see more what I can do to mine.
Guy, another blog tip under how to get your blog talked about is to blog about only the bad or the good in your industry or hobby but never both.
For example here only who got the latest bad publicity is talked about:
This method could be applied to any type of content.
This atricle is great. I have learnt a lot from it. I will start to implement them.
I have bookmark this blog for reference.
Great post on blog. It confirms that blogging is a job, but the potential reward/return is great.
Great list, Guy. But I must say…people like reading other people’s diaries. :)
its an eyeopener for begginers..thanks for putting up such a great piece.. Guy
Dr. Vikas sharma
Hi guy..its a great piece..i ve been reading your for long…tis is a great piece for everyone whos started blogging
Since I recently published my second book, “45 Things You Do That Drive Your Boss Crazy…and How to Avoid Them,” I have now stood on both sides of the fence, so to speak.
As a syndicated workplace columnist for 15 years, I get stories pitched to me all the time. So, now that I am now hustling to sell my own book, I see what p.r. and marketing people are up against all day.
With that in mind, I think I can offer some insight that will be helpful for anyone trying to get their foot in the door with a journalist.
1. Do your homework. Find out what the reporter has covered in the past. Don’t pitch your book when they just covered something similar within the last few months. Always look for that fresh angle. Also, make sure you’re pitching them the right stuff…I don’t cover customer service and never have. I don’t like you adding to the crap in my e-mail if I can’t even use it. You get on my spam list.
2. Keep evolving. Years ago, I did stories on how to behave at the company holiday party. Now, everyone is pitching that story, and I have no interest in doing what everyone else does. Don’t pitch the same idea over and over to every reporter. We get really cranky when someone else has our story. We’re born and bred to be competitive, and we don’t like to get beat.
3. We like news pegs. We can usually sell an idea to our editor if you can legitimately tie it to something happening right now or an event coming up. This is especially helpful for local newspaper or television reporters who would appreciate someone to interview for the turnip festival if you’ve just written a book on the fine art of raising turnips. Remember that magazines often work three to six months in advance…pitch early if you want to get on the radar.
4. We’re always on deadline. When you call us, ask “am I catching you at a bad time?” If you’re not, then make your pitch in a concise way. Give us the nugget that we can take to our editors. Usually the best times to catch us are first thing in the morning, usually before lunchtime. After that, we’re hustling our butts and don’t have time.
5. Make the personal connection. Note how you enjoyed a recent story the reporter did, and it got you to thinking how your idea would fit very nicely as a follow-up.
6. Offer information. Even if the reporter can’t use you right away, continue to offer valuable facts they might be able to use. Don’t overdo it…journalists are always overloaded with information. Make sure it applies directly to their work. The point is that you want to be seen as a legitimate source so that when the time comes, they’ve got you in their address book.
Hey Guy, I started blogging only recently and I must say I found some real gold nuggets in your post, thanks! I will be sure to implement them as soon as possible. The main lesson for me was connecting with other bloggers, I kind of already knew this but you put it in a different light for me ;)
All the best & God Bless,
I’ve read a lot of “how to improve” your blog articles, and this one rises to the top. Have a glass of creative juice on me — www.pushingenvelope.com
Thanks for this entry. I’ve ignored some of the basic components of building readership, just concentrating on what I thought was interesting content. I haven’t understood a lot of what you’ve gone through on your post, but I’m learning quickly.
Evangelize your blog
Author, venture capitalist, Forbes columnist, former Apple Computer chief evangelist, Guy Kawasaki has been there from the beginning. He offers great tips about getting your blog read. Among them:Scoop stuff. There’s a very interesting honor system in …