The 120 Day Wonder: How to Evangelize a Blog

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I know a fair amount about evangelism and a little bit about blogging, so I’ve combined the two in order to provide some insights into the evangelism of a blog. Granted, I’ve only been at blogging for 120 days or so, but marketing is marketing, right?

1. Think “book” not “diary.” First, a bit of philosophy: my suggestion is that you think of your blog as a "product." A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous thoughts and feelings. You have no plans for others to read it. By contrast, if you write a book, from day one you should be thinking about spreading the word about it. If you want to evangelize your blog, then think “book” not “diary” and market the heck out of it.

2. Answer the little man. Now that you’re thinking of your blog as a product, ask yourself if it’s a good product. A useful test is to imagine that there’s a little man sitting on your shoulder reading what you’re writing. Every time you write an entry, he says, “So what? Who gives a shiitake?” If you can’t answer the little man, then you don’t have a good blog/product. Take it from someone who’s tried: It’s tough to market crap, so make sure you have something worth saying. Or, write a diary and keep it to yourself.

3. Collect email addresses. The first piece of advice that I give authors who want to evangelize their book is to accumulate email addresses. (The second piece of advice is to start blogging before the book comes out.) When I launched The Art of the Start, I sent out email to 95,000 people who had made contact with Garage in the past nine years by attending our conferences, submitting business plans, … whatever. Also a team of student interns compiled a database of every entrepreneurial organization on the planet for me.

When I started this blog, I sent out 10,000 email announcements. (I didn’t use the entire Garage database because I thought that was too tacky even for me.) You may not have the ability to collect email on this scale but collect them nonetheless. For example, when a bozo includes you on a large carbon-copy email, mine the addresses. However, don’t buy address lists or spam people (I define "spam" as sending email to someone who has never sent me one) because for email promotion to work, you must know the recipient–or be known by the recipient.

Two more email related recommendations. First, when you answer an email, stick in a “by the way” that mentions your blog. (The only email responses that I send that don’t make reference to my blog are the ones that are responses to an email about my blog.) Second, your email signature should contain your blog address.

4. Collect links for blog rolling. This is something I wish I had done on day one, but I was totally ignorant of this linking thing. If I had to do it over again, I would look for all the interesting blogs that cover similar topics to my blog. Then, on day one I would have blog rolled them all and ensured that Technorati pinged my blog, so that the bloggers might find out that I existed. I use Blogrolling.com to create my current blog roll.

Now that I understand how linking works, I use NetNewsWire and Endo to look for new links to my blog, and I find sites that I would have never seen were it not for their links to my site. Basically, you want bloggers to find out about you because you linked to them. You never know what they might do for you.

5. Scoop stuff. There’s a very interesting honor system in blogging. Suppose Blogger A finds an obscure article and posts it to his blog. Blogger B reads about it on Blogger A’s blog and links to it. However Blogger B doesn’t link only to the article; she also links to Blogger A to give him credit for finding the article.

This means that if you hustle and scoop stuff, other bloggers will link to you. For example, when I found and publicized the Stanford Social Innovation Review article by Jeffrey Pfeffer and Bob Sutton, many other bloggers linked to my blog, not just the article itself. I was surprised by this. Bottom line: if you want lots of people to link to you, read voraciously and find cool stuff first. As a Japanese philosopher once said, "Eat like a bird, and poop like an elephant."

6. Supplement other bloggers with a followup entries. Read the blogs of the top fifty or so bloggers (using Technorati’s ranking is fine) and see if you have in-depth knowledge about their topics. Then instead of leaving the typical, dumb shiitake comment (“I think you’re an orifice who shouldn’t make money recommending products that you’ve invested in.”), craft a real essay that complements the blogger’s entry.

When someone does this for my entries, I want to get down on my knees and thank God because it’s less stuff that I have to write. Look at this example that was a followup for my entry about recruiting. I don’t know about other bloggers, but one of the biggest challenges I face is feeding the content beast. If you can help me feed it, I’ll gladly link to you and give you publicity.

7. Acknowledge and respond to commenters. Only good things can happen when you read all the comments in your blog and respond to them. It makes commenters return to your blog. This, in turn, makes commenters feel like they are part of your blog’s community which makes them tell more people to read your blog.

(I’d like to do this better, but I’ve created a monster. I don’t have any quantitative evidence, but it sure seems like a I get large volume of comments to my entries. There are days that I simply can’t keep up, so forgive me.)

8. Ask for help. If you are providing value in your blog, don’t hesitate to ask for your readers to help. If you don’t ask, you don’t get. You don’t have to be as blatant as I am in the desire to climb Technorati’s ranking, but in a perfect world, you provide something in your blog and your readership will want to reciprocate by helping you spread the word.

9. Be bold. I’m not saying you should intentionally piss other bloggers off, but if you can’t speak your mind on your own blog, we might as well all give up and stay on the porch. This is a fascinating thing about blogging: Even when people torch you, they link to your site. I would have thought that you don’t link. My logic was: Why give someone you torched any exposure?

10. Make it easy to join up. A blogger named Steve Nipper showed me the list about this. I had no idea what Feedburner and FeedBlitz did until he told me about them. The bottom line is that you should enable your readers to get to your blog in multiple ways. It’s no different than distributing physical products through multiple channels.

May you use this knowledge to rise in Technorati and make the A List. Just say hello as you pass me by–someday I’ll be sucking up to you. 🙂

PS:

Here are some other resources that I found:

1. From reading Christian Blog Evangelism:

2. From readers:

By | 2016-10-24T14:27:39+00:00 April 20th, 2006|Categories: Blogging, Books, Marketing and Sales|Tags: |105 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

105 Comments

  1. Janette Toral April 21, 2006 at 10:06 pm - Reply

    Hello Guy. If I may also add, it will be helpful also to use Yahoo’s My Web 2.0 at http://myweb2.search.yahoo.com to save blog post and interesting articles. Afterwards, populate it to your other blogs.

  2. Janette Toral April 21, 2006 at 10:57 pm - Reply

    Hi Aloha. I’m not sure about the one you saw. I linked one of my blogs to my name that shows a sample as to how I integrated Yahoo’s My Web 2.0. I hope it helps.

  3. Todd Zeigler April 21, 2006 at 11:34 pm - Reply

    Guy,
    I’m a fan of your blog, and, well, buy what you’re selling.
    I contribute to my company’s (web consultancy) group blog and our goals are different. Mostly distributing info via email (a pretty hefty list) to people who aren’t bloggers. Not trying to be Technorati stars. Technorati doesn’t reflect our readership, because we’re not playing the link/ meme game. People we’re trying to reach don’t blog. We’re trying to:
    (1) Evangelize to employees internally (public blog as internal communication tool). And I think encouraging folks to write entries is a form of evangelizing.
    (2) Evangelize to existing clients.
    (3) Evangelize to prospects we add to our list.
    Any thoughts on how to use a blog to reach those people. Once again, it’s less about finding readers than finding the right tone between providing info/educating and well, selling.
    Cheers.
    Todd

  4. Torley Linden April 21, 2006 at 11:57 pm - Reply

    #9 is one of my faves. “Even if someone is dissin’ you, they’re publicizing you by the very mention of your name!” ROCK ON D00D!!!

  5. Mureen Sharib April 22, 2006 at 5:56 am - Reply

    Add, populate, distribute, use ME! Me! Me! I LOVE the aggressiveness in your outlook and the effectiveness of your suggestions. I come under fire for “puttin’ it out there” all the time. I just can’t help it, but the “little man” (my O/C disorder) on my shoulder is always whispering, “How will they know ‘less you tell them?” I listen more than I should. I am full aware some wisenheimer will remark the following is “TMI”. TFB, I say.
    😉
    “We read advertisements… to discover and enlarge our desires. We are always ready – even eager – to discover, from the announcement of a new product, what we have all along wanted without really knowing it.” ~
    Daniel J. Boorstin
    Our goal is to save you time and help you succeed.
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  6. Mike Sigers April 22, 2006 at 6:41 am - Reply

    Gald to see you say what you did in #4, since you don’t seem to be a Capt. Links-A-Lot.
    Also, #6 would be nice, but you also don’t seem to acknowledge when this happens, as it would take a link and they seem to come out of here very sparingly.
    Other than these traits, your writing is above first rate and your info is usually very well presented and thought out.
    Answering comments on this blog would be a full time job, so we understand about #7.
    You’re getting more involved in the blogosphere and all you seem to need is a new/better linking strategy and to comment on others posts every now and then and a few links to other great posts and you’ll be da stuff of legends.

  7. Jon Cantin April 22, 2006 at 8:42 am - Reply

    Good article Guy, I would add one more thing though – I am assuming you have a large proportion of your readership who are entrepreneurs (and their kin).
    Don’t turn your “personal blog” into an advertisement for your company. We want to know your thoughts, dreams and aspirations in life, not daily thrusts as to why I should use your product over another.
    Jon
    Life: http://jon.legendarylife.com
    Founder of http://www.myfoodcount.com – free & anonymous online health monitoring

  8. ssp April 22, 2006 at 10:12 am - Reply

    So what about the people who consider their blog a private fun website and aren’t too much into marketing and spamming hundreds of mailboxes?

  9. Jennifer Apple April 22, 2006 at 10:13 am - Reply

    When I try and do link exchanges with big sites it usually ends up in a horrible waiting game where nothing ever happens. The bigger they are the more you are seen as either insignificant to them, or as a threat to them. Instead I look out for brand new blog sites and try and help them out. I give them a plug in their early days, when they really need it the most, and they usually respond with overwhelming enthusiasm and a link back. Of course I only do it if I like them. But I find it more challenging and more satisfying to contact the unknown players and see how they grow and help you down the line.

  10. A Look at Art April 22, 2006 at 11:28 am - Reply

    Two Interesting Reads Today – Museum Blogs and Promoting Your Blog

    Today’s blog reading took me to two great posts. The first one at Ideum where Jim Spadaccini and company did a survey on museum blogs. The intial survery was posted on March 6, 2006 but has had several followups since

  11. Ellis Web April 22, 2006 at 1:59 pm - Reply

    Items of Interest: 2006.04.22

    Things I found interesting on April 22, 2006:
    Sabifoo – Create an RSS feed from your IM conversations (via Waxy.org)
    How to Evangelize a Blog – From Guy Kawasaki
    Titanic 2 – Fake trailer to a made up movie (via GVOD)
    How to Avoid Office Politics – Fro…

  12. Phil Gerbyshak Challenges You to Make It Great! April 22, 2006 at 8:30 pm - Reply

    Evangelizing a Blog – the Make It Great Way!

  13. Julien April 22, 2006 at 11:30 pm - Reply

    Many bloggers, in fact, do not link back when they have problems with the person they’re discussing with (though that causes problems with the readership finding the original post). More likely is to say “if you don’t link to me, I won’t link to you.” I like that policy.

  14. Business Two Zero April 23, 2006 at 4:24 am - Reply

    BTZs insiders guide to Blogging – part 4

     
    What do I do now?
    So youve been inspired to start a blog, you believe the ROI messages from Part 2, Part 3 has helped you choose a platform, but now what?  This section gives you some guidance on the key things you need to do to make this a …

  15. Ohad April 23, 2006 at 7:50 am - Reply

    Hey Guy,
    I’ve been to several of your confernces back in the old days and was quite surprised to find you a blog owner. I loved the insight you provided in this post.
    I’d love to get your opinion on my blog @ http://ohad-new.blogspot.com which deals with internet sites and technologies and the way they affect our lives.
    Thanks
    Ohad

  16. ron wilson April 23, 2006 at 9:52 am - Reply

    Great Article!

  17. David Askaripour April 23, 2006 at 11:53 am - Reply

    Wow, amazing article. Thanks a lot, Guy. I plan on implementing some of your ideas in my entrepreneurship blog right away.
    David Askaripour
    Flush the Toilet: Student Entrepreneurship

  18. Jason April 23, 2006 at 1:53 pm - Reply

    Great article. This is my first visit to your blog. Thou shalt return.
    I’m always researching new ways to gain readership. Most of these I have yet to apply. Thanks.
    Although I enjoy the personal nature of blogging, I agree that we should “think book over journal” ’cause that’s what folks want to read, useful and entertaining stuff.
    Cheers,
    JP

  19. chuckk gerwig April 23, 2006 at 10:06 pm - Reply

    Great article guy, thank you as always.

  20. leon April 24, 2006 at 7:36 am - Reply

    Thanks for another top article Guy.
    Wondering about this though:
    “Eat like a bird, and poop like an elephant.”
    Isn’t it more than you eat voraciously and poop conscientiously?
    cheers!
    lb

  21. AListReview April 24, 2006 at 8:41 am - Reply

    Think “Book” not “Diary”

    Dave Winer’s comment about Guy Kawasaki’s post had me going back to take a look. Guy gives ten ways to evangelize a blog. I agree with him, although I have some reservations about #1:1. Think book not diary. Firs…

  22. Sidewalk April 24, 2006 at 11:25 am - Reply

    *Collect email addresses*
    If I may be so bold, my product Sidewalk (http://www.captureimportant.info) is geared specifically towards making it easy to add lead generation forms to your blog. Create your form in Sidwalk with our simple tool, and paste a line of code in your blog, and Viola! You’re instantly in the lead generation business.

  23. Dan Harris April 24, 2006 at 12:54 pm - Reply

    #5 is a biggie for me. I find that by noting who actually found the article, I have a friend out there ready to reciprocate. I also get really pissed off when see (through sitemeter) that they were at my site and then they post on the exact same thing, without any recognition. Fortunately, without exception, all of the blogs that have done this to me are not worth much in any event and the good blogs never seem to do this.
    www.chinalawblog.com

  24. Phil Windley's Technometria April 24, 2006 at 1:33 pm - Reply

    Evangelizing a Blog

    Guy Kawasaki has some tips for evangelizing a blog. I’ve added the link to my piece on How to Start a Blog. The number one piece of advice for getting your blog recognized from almost every where you look…

  25. Hermes April 24, 2006 at 6:20 pm - Reply

    links for 2006-04-25

    Art School Confidential Ah, Pratt (tags: Film) LiveMarks (tags: del.icio.us) WSJ.com – Philips and Time Inc. Agree to Keep It Simple (tags: Magazines) TechCrunch » FeedBurner Will Dominate Blog-to-Email Blog to email? (tags: RSS Software Design) One H…

  26. Stephanie Sandifer April 24, 2006 at 8:26 pm - Reply

    Great list of tips — I’ve just started blogging and am having great success by doing exactly what you say here.
    A thought on #s 1, 5, 6, 7, and 8 — it’s about the CONVERSATIONS between all of us… learning, sharing, growing, and expanding the possibilities.
    The most powerful blogging involves all of what you stated about linking, commenting, and asking for help. We must think “collaboration” and not “competition” if we wish to be active, constructive participants in the “sphere”.

  27. sainathkm April 24, 2006 at 10:05 pm - Reply

    Nice article..

  28. A Bob's Life April 25, 2006 at 6:26 am - Reply

    Why Evangelize a Blog

    Guy Kawaskis post, The 120 Day Wonder: How to Evangelize a Blog, is a good look at marketing a blog. The only difficulty is that he writes from the perspective of someone who is looking to make his blog the most popular blog out there. A lot o…

  29. Life Beyond Code April 25, 2006 at 9:15 am - Reply

    Thank you; “Personal Branding for Technology Professionals” – statistics so far

    The first day of the launch of my new ebook (PDF, 40 pages) titled “Personal Branding for Technology Professionals” was …

  30. Life Beyond Code April 25, 2006 at 9:30 am - Reply

    Thank you; “Personal Branding for Technology Professionals” – statistics so far

    The first day of the launch of my new ebook (PDF, 40 pages) titled “Personal Branding for Technology Professionals” was …

  31. Periscope April 25, 2006 at 12:56 pm - Reply

    Hi Guy,
    I have a post called “HOW TO: Make Friends on the Blogosphere” that might be a good side note to your post. I also reference your post. It can be found here:
    http://blog.periscopesolutions.com/2006/04/how_to_make_fri.html
    Thanks,
    Sarah

  32. Sterling Camden April 25, 2006 at 1:29 pm - Reply

    Homemade trackback: http://www.chipstips.com/microblog/index.php/post/559/

  33. Nix April 25, 2006 at 9:25 pm - Reply

    如何增加Blog读者数

    近日,国外一牛人 Guy Kawasaki 写了一篇 The 120 Day Wonder:How to Evangelize a Blog ,此文引起了不少知名Blogger的注意。
    为什么呢? 因为这人特别 特别 特别的牛!
    他的Blog只花了120天,就取得了如此成绩:Technorati 上7,388个反向链接、FeedBurner订阅数 5,692、Email订阅数785、页面访问量706,597 (06年4月23日数据)。
    如此超级牛人写的Blogging经验自然是很有参…

  34. Daniel Feies April 25, 2006 at 10:27 pm - Reply

    How to Evangelize a Blog

    Guy Kawasaki: The 120 Day Wonder: How to Evangelize a Blog
    Thanks to Nicole for forwarding this.
    1. Think “book” not “diary.”
    2. Answer the little man
    3. Collect email addresses.
    4. Collect links for blog rolling.
    5. Scoop stuff.
    6. Supplement…

  35. Customers On Fire - Microbrands and Micromarketing April 26, 2006 at 5:41 am - Reply

    Blog Evangalism

    Sometimes I hate Guy Kawasaki Ive been thinking about writing an article about how to build a readership for your blog for a couple of weeks now but just havent got around to it. Anyway, I was going to share my lessons of 3 years o…

  36. From the 21st Floor April 26, 2006 at 6:20 am - Reply

    Blog Evangelizing Tips from Guy Kawasaki

    Guy Kawasaki shares some ways to evangelize your blog from what he learned in his first 120 days of blogging. He has several great tips, many of which I would have employed when I launched From the 21st Floor. Two…

  37. Periscope Blog April 26, 2006 at 1:31 pm - Reply

    HOW TO: Make Friends in the Blogsphere

    So you’ve set up your business blog and you’re doing all the right things related to content and posting regularly. Now what? Well, I was taught an important lesson recently which is that truly, no blogger is an island. And

  38. mtv200流行音乐网站 April 26, 2006 at 8:25 pm - Reply

    Really quite good.Study toward you

  39. Escape from Cubicle Nation April 26, 2006 at 10:34 pm - Reply

    How to get more action at your blog

    I was very pleased to read Guy Kawasaki’s excellent post The 120 Day Wonder: How to Evangelize a Blog. In typical Kawasaki fashion, he outlines 10 concrete, specific steps you can take to get more action, links and buzz

  40. Meandering Passage April 27, 2006 at 8:38 am - Reply

    Are You Reading This?

    Many of us write weblogs for ourselves, but most of us enjoy when people read and comment on our entries. Guy Kawasaki at Signum sine tinnitu has some good tips on how to let people know about your blog in The 120 Day Wonder: How to Evan…

  41. exertia April 28, 2006 at 9:00 am - Reply

    Guy Kawasaki on evangelising your Blog

    Guy Kawasaki has useful suggestions for bloggers to get more visibility [via Emergic
    Maybe the most controversial one is where he asks bloggers to be more disciplined and treat their blogs as books not diaries. I think that would be contrary to …

  42. not a fan April 28, 2006 at 1:16 pm - Reply

    For a ‘guy’ who has only been blogging for 120 days you certainly (think) you know a lot.

  43. the daily FISK! April 28, 2006 at 6:28 pm - Reply

    Guy Kawasaki: 120 day Blogging ‘Expert’

    It seems that one of self-proclaimed expert Guy Kawasaki’s favorite pastimes is to email everyone that has the misfortune to come across his computer. Then again, Guy has his own unique definition of what constitutes spam…

  44. Michelle April 29, 2006 at 2:36 am - Reply

    Thankyou for such an informative well written article! I’m sure your advice is going to help me improve my Art blog and build my business!
    Thanks again!
    Michelle

  45. blog.donews.com April 30, 2006 at 2:30 am - Reply

    如何增加Blog读者数

  46. hovedetpaabloggen.dk May 1, 2006 at 10:48 am - Reply

    Hvordan udbreder man kendskabet til sin weblog?

    Guy Kawasaki har for nylig blogget en liste med 10 punkter for, hvordan man evangeliserer sin weblog – det vil sige sørger for, at folk opdager, at man skriver en blog, så man kan få mange læsere – og hvordan man får dem til at linke til det, man …

  47. jenn.suz.hoy May 3, 2006 at 9:06 am - Reply

    Interesting article. Like so many who commented before me, I’m new to the blogging principle, and am hungrily reading anything and everything I can that suggests tips on how to get people interested in what I have to say. I’m also crashing around in the more “subjective” areas of blogging – the graphic artist’s blog.
    To get back to your article, I completely see your point about thinking book over journal when it comes to bloggin. That is, the mindset to know up-front that people will be reading what you have put down and you should only write what you want read. That’s true, but it’s more of a gray area between book and journal. I see it as more of a fine line.
    This open, community atmosphere is what makes blogging so appealing. It is taking the formalities out of journalism, and bringing it closer to the same line as an editorial.
    It’s almost like a “best-of” glimpse into someone’s thoughts about a particular topic. I say “best-of” because I always feel as if I’m getting a tiny peek into what this person’s journal could be like.
    Like I said, it’s a fine line to dance on, and one that I, and many others, hope to master with time.

  48. Andry May 3, 2006 at 11:14 pm - Reply

    In extreme situation, I found two kinds of bloggers.
    First, the stubborn one, are bloggers who realize about “book or diary thing” yet still they keep blogging as diary. They don’t care about their readers. But some of them are really writing quality content. So in that case, they can actually influence their readers. They’re not following the mainstream river.
    The first one, think “blog is a diary” too much.
    The other ones are bloggers who drifted in mainstream river. They’ll do anything for their readers. They write about what their readers like to read, instead of their own personal interest.
    The second one, think “blog is a book” too much.
    Though some branding principles may apply into a blog, blog is a blog. It’s not product. From my point of view, a good blog is the one who keep the balance between focusing on readers (being impersonal, that is) and speaking his own mind (being personal).
    Amusing and/or entertaining readers is important, but I think the raison d’etre of why blogging is so popular nowadays because there is “a human face” inside of them.
    Yes, I’m expecting to learn one or two things about entrepreneurship here. But I think if you let us know what your favorite restaurant is or photos of your cats aren’t a sin. Just make sure that you don’t write about your breakfast three times in a week 😉
    You get the idea.

  49. Know More Media May 4, 2006 at 4:46 pm - Reply

    Independents Unite!

    I read an interesting conversation on Gary Goldhammers blog, Below the Fold.Gary writes on New journalism, modern public relations and shifts in media practices. In a post entitled Unbundled Journalists: Every Reporter…

  50. The Urban Kunoichi May 5, 2006 at 4:08 pm - Reply

    Kunoichis guide to increasing your blog traffic

    Most bloggers want their blogs to attract as many visitors as possible. As a relatively new blogger (five months now) I realise the need to promote my blog(s) effectively in order to increase traffic to my site. So after some hard research, I have comp…

  51. 21 ways May 6, 2006 at 9:00 am - Reply

    How to evangelize a Blog

    Heres some insights into the evangelism of a blog from the mind of Guy Kawasaki.

  52. prudish_feign May 6, 2006 at 10:13 am - Reply

    interesting article you have here. very informative. congratulations. i think you are making a history in the blogging industry. keep it up.

  53. djchuang.com May 13, 2006 at 1:20 pm - Reply

    getting more traffic to your blog

    Got a question from Bruce Reyes-Chow about how to increase blog readership, and thought Id share with the public too. Thats the beauty of blogging, its easy to share information with the public instantly, and search engines help pe…

  54. Who would have thunk It May 14, 2006 at 12:43 pm - Reply

    Evangelizing Blogs – Guy Kawasaki tells us the secrets of the Professionals

    Ijust started this blog and wouldnt mind it if a few people came by to read some of what i have to say.
    So i was looking for tips on how to get about spreading the word about my blog. And i came upon this poston Guy Kawasakis blog…

  55. Business Blogs: How to Build A Better Blog May 26, 2006 at 7:20 am - Reply

    Guy Kawasaki’s Guide to Blog Evangelism

    Popular business writer Guy Kawasaki (The Art of the Start) started a blog a few months ago. I just ran across a post of his about how to evangelize a blog. Guy’s first tip?1. Think “book” not “diary.” First, a

  56. Straight to the Point May 30, 2006 at 5:53 am - Reply

    MARKETING A BLOG

    From April 2006, this is a great blog entry by Guy Kawasaki that gives pointers on how to evangelize a blog. I’m doing one of them right now: #5, Scoop Stuff. I’ve also sent a track-back to Guy’s

  57. Program Manager June 6, 2006 at 1:50 pm - Reply

    I’ve been reading your blog for a few months now, and I’ve finally been inspired to start my own. These tips were very helpful, even if some of the mass-marketing tips didn’t work for a more locally focused blog. The registration on the various sites and the tips about reading / responding to comments are valuable.

  58. bp hosting June 6, 2006 at 10:29 pm - Reply

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  59. Kvetch June 29, 2006 at 9:01 pm - Reply

    Great list. Never thought I’d go evangelical. Never say never. I think what gets me is that in my world of “mom blogs” one person can say, “Hey I had eggs for breakfast” and get 53 comments. I don’t get it. But I sure want it. I think.

  60. Nils the Geek July 7, 2006 at 1:20 pm - Reply

    Hi Guy! Thanks for the good advice! I’ll use them to get traffic for my Geek blog 🙂

  61. peter July 16, 2006 at 3:05 am - Reply

    I’ve been reading your blog for a few months now, and I’ve finally been inspired to start my own. These tips were very helpful, even if some of the mass-marketing tips didn’t work for a more locally focused blog. The registration on the various sites and the tips about reading / responding to comments are valuable.

  62. Kempton July 29, 2006 at 11:23 pm - Reply

    Guy,
    I just started my blog this Saturday morning and I am so glad to read your post here. Like you said, a good post (like a part of a book instead of a diary) will have good staying power. And the fact I am reading this post more than three months after you wrote it originally proves that. Now, I am going to apply some of your suggestions in my own blog. http://members.shaw.ca/cfilm/
    I have lots to learn from expert like you.
    Cheers,
    Kempton

  63. Rex Barney August 1, 2006 at 9:07 pm - Reply

    I dipped a toe in the blogging pool for the first time this weekend, so your 10 helpful hints were, well, helpful. :). I wanted to echo props for Rajesh Setty as I used much of his advice on setting up a dynamic blog to get my very first blog set up this weekend. I also wanted to mention he has a follow up post on May 03, 2006 mentioning some pitfalls to avoid “killing your blog”. I also got some great information from Seth Godin (www.sethgodin.com) who has provided a couple of helpful e-books as resources.
    I feel like I came late to the party and think the blog thing is very cool but somewhat overwhelming. Should I take some solace in the fact that a techie like Guy is only 6 months into his?

  64. ms. mariel August 2, 2006 at 8:00 am - Reply

    I stumbled upon your blog and this is really good huh, I give you two thumbs up! yey.

  65. eSoup August 10, 2006 at 5:42 pm - Reply

    The art of evangelizing a blog

    Don’t get me wrong-I’m not saying that I’m breaking any records with my blog traffic. Although I’m not in the same league as the pro bloggers who have been at it for years and years, the traffic of my young

  66. charvi August 10, 2006 at 7:12 pm - Reply

    when I find this blog, I very approve of you.

  67. Russ August 14, 2006 at 8:11 pm - Reply

    Guy,
    I have NetNewsWire but, I am missing something here.
    How do use NetNewsWire to “to look for new links to my blog”? Details please.

  68. Pero August 15, 2006 at 6:36 am - Reply

    Hello,
    You should consider adding a link directly to your RSS feed, not the feedburner etc. Some of us use software like Mozzila Thunderbird to read feeds and I had to look at the source code to add you.
    Best wishes,
    Peter

  69. dorothny August 15, 2006 at 5:12 pm - Reply

    Now that you’ve been at it longer, is there anything you’d change?

  70. ~C4Chaos August 17, 2006 at 4:25 am - Reply

    Red ~C Diary: Blogs and Bloggers are Not Created Equal

    I’ve been blogging for almost three years now. I’ve met a lot of people online and offline because of my blog. I landed a cool job because I blog. Yet my blog is still virtually invisible within the vastness of

  71. RadicalHop.com September 3, 2006 at 7:58 pm - Reply

    10 really effective blog marketing tips

    Blog marketing… So much information yet so many of these so-called blog marketing tips are pathetic. Seriously, blog marketing is not effortless. There are millions of blogs screaming to be heard. But you consistently find yourself reading only a han…

  72. Jori Tokyo September 19, 2006 at 8:58 pm - Reply

    Thank you so much for sharing this great article. Such high-density power of clear
    facts – and all in this funny kind of concentration to the substential – is more than fascinating for me.
    bye,
    Jori Tokyo

  73. Zichtbare Zaken October 9, 2006 at 4:08 am - Reply

    Corporate Blogging

  74. Rock-n-Go 岩棋志 November 4, 2006 at 6:37 pm - Reply

    120 Day Wonder: How to Evangelize a Blog

    A blogger wrote about The 120 Day Wonder: How to Evangelize a Blog…

  75. Teemu Arina November 18, 2006 at 6:25 am - Reply

    Guy, is it a product or a process? The sort of stuff I use is nowadays is less like a product (like a book, encyclopedia, news paper) but more like a process (blogs, wikipedia, aggregation). A conversation is not a product, it’s a process.

  76. song December 2, 2006 at 4:06 am - Reply

    good work!!!!

  77. Christopher December 12, 2006 at 7:40 am - Reply

    This is a great article. I am new to your blog and i like what I see. I look forward to your future work.
    I’ve taken a quick look at your postings, which are very interesting. Lots of material and ideas! Congrats on being so focused!
    The advice given in your blog is fantastic and very complimentary to my site, check it out http://wayrate.org

  78. James December 20, 2006 at 5:04 am - Reply

    Would appreciate tips for those who weren’t known prior to the dot-com era. Would love for you to critique what I could be doing better in terms of my blog?

  79. Paul Buchhorn January 2, 2007 at 10:19 am - Reply

    thanks for the tips. if i made this at the beginning all the things were much easier

  80. Anonymous January 2, 2007 at 2:24 pm - Reply

    How to Evangelize a Blog

    Guy Kawasaki shares his evangelism insight on how to make a blog popular. Check it out!

  81. Thomas >> Money Making Stories January 18, 2007 at 12:12 pm - Reply

    You should consider adding a link directly to your RSS feed, not the feedburner etc. Some of us use software like Mozzila Thunderbird to read feeds and I had to look at the source code to add you.

  82. Andrea Johnson February 2, 2007 at 9:38 am - Reply

    The Bible says in Psalm 19, verse 7, “The law of the Lord is perfect converting the soul.” What is it that the Bible says is perfect and actually converts the soul? Scripture makes it very clear: “The law of the Lord is perfect converting the soul.”
    Now to illustrate the function of God’s law, let’s just look for a moment at civil law. Imagine if I said to you, “I’ve got some good news for you: someone has just paid a $25,000 speeding fine on your behalf.” You’d probably react by saying, “What are you talking about? That’s not good news: it doesn’t make sense. I don’t have a $25,000 speeding fine.” My good news wouldn’t be good news to you: it would seem foolishness. But more than that, it would be offensive to you, because I’m insinuating you’ve broken the law when you don’t think you have.
    However, if I put it this way, it may make more sense:
    “On the way to this meeting, the law clocked you at going 55 miles an hour through an area set aside for a blind children’s convention. There were ten clear warning signs stating that fifteen miles an hour was the maximum speed, but you went straight through at 55 miles an hour. What you did was extremely dangerous; there’s a $25,000 fine. The law was about to take its course, when someone you don’t even know stepped in and paid the fine for you. You are very fortunate.” Can you see that telling you precisely what you’ve done wrong first actually makes the good news make sense. If I don’t clearly bring instruction and understanding that you’ve violated the law, then the good news will seem foolishness; it will seem offensive. But once you understand that you’ve broken the law, then that good news will become good news indeed.
    Now in the same way, if I approach an impenitent sinner and say, “Jesus Christ died on the cross for your sins,” it will be foolishness and offensive to him. Foolishness because it won’t make sense. The Bible says that: “The preaching of the cross is to them that perish foolishness” (1Cor. 1:18). And offensive because I’m insinuating he’s a sinner when he doesn’t think he is. As far as he’s concerned, there are a lot of people far worse than him. But if I take the time to follow in the footsteps of Jesus, it may make more sense. If I take the time to open up the divine law, the ten commandments, and show the sinner precisely what he’s done wrong, that he has offended God by violating His law, then when he becomes, as James says, “convinced of the law as a transgressor” (Jam. 2:9), the good news of the fine being paid for will not be foolishness, it will not be offensive, it will be “the power of God unto salvation” (Rom. 1:16).
    Ray Comfort
    “Hell’s Best Kept Secret”
    www.livingwaters.com
    Learn how to effectively share your faith – the way Jesus did.
    The way the Bible teaches.

  83. Adeel Ansari February 13, 2007 at 2:47 am - Reply

    This one is really helpful. Especially the email fact. For me its difficult to put effort on my blog because of work and no computer at home, no notebook, nothing. At workplace whenever I found time I start thinking about my blog and do spiffy things.
    I am using a blogroll item, atom feeds etc. Never tried email concept. I have a link to my blog in my signatures, though. I think its worthy to give it try.

  84. Make Money February 18, 2007 at 9:01 pm - Reply

    I need money !
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  85. Chinmay March 24, 2007 at 5:22 pm - Reply

    Wow – terrific post indeed. Makes me wonder one can actually scale up one’s Blog’s TRPs upon following the suggested advice. Let me experiment them for a while

  86. Joy Casey April 12, 2007 at 9:27 am - Reply

    I enjoyed this article and will investigate the additional links and resources you included.
    My uncle used to say that you can associate with with greatest minds in the world via books…and now that applies to the internet and blogs, as well. I am happy to associate with you and others on your blog and learn from you all. Your blog has great content…and it also has a very nice postive energy which is uplifting!
    Thanks!

  87. Adam April 23, 2007 at 10:25 am - Reply

    Thanks for the blog roll comment – wish I knew about that one too.

  88. Connie April 25, 2007 at 5:59 pm - Reply

    Thank you, Guy, for this very helpful blog entry. That’s so nice of you to take the time to rattle off a Top 10 Letterman-esque list on how to evangelize your blog. (Or should we call it blogevangize? LOL!)
    I love this “Answer the little man” suggestion! Quite entertaining. Though I think I’m going to opt for a little woman instead! (My audience tends to attract a few more women than men though both sexes read my blog.)
    For that matter, I also love the “Scoop stuff” idea, too. Ah heck, all 10 of your ideas are fabulous — I just printed out your entry and I’m going to hang onto this to remind myself to do all this!
    By the way, I have one other good resource for you: Any Wibbels. He’s the author of BlogWild, and I consider myself lucky that before he got super-super busy, he helped set up my SUGAR SHOCK! Blog. When educating me about blogging, he also suggested some of the ideas you mention here. You can learn more about him at http://goblogwild.com/ and http://www.andywibbels.com/
    Thanks again so much for your helpful item!

  89. dee April 26, 2007 at 12:14 am - Reply

    Hi there.
    First time I came across your name was in the www.tickle.com. I took the test to see how entrepreneurial I am.
    Your blog is very informative. Being new, your blog helps to see more what I can do to mine.
    dee.

  90. Sam Tilston April 27, 2007 at 3:35 am - Reply

    Thanks for your tips, blogs are becoming a massive entity on the web.

  91. Carson Danfield April 27, 2007 at 4:14 am - Reply

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  92. real estate pimp April 27, 2007 at 12:35 pm - Reply

    Guy, another blog tip under how to get your blog talked about is to blog about only the bad or the good in your industry or hobby but never both.
    For example here only who got the latest bad publicity is talked about:
    http://www.squidoo.com/badpublicity/
    This method could be applied to any type of content.

  93. Sunday May 11, 2007 at 4:58 am - Reply

    Guy,
    This atricle is great. I have learnt a lot from it. I will start to implement them.
    I have bookmark this blog for reference.

  94. sell my house fast May 18, 2007 at 9:30 am - Reply

    i have stayed away from blogging, but all the info here is enough to help me take the plunge now 🙂

  95. Make Money Online Kev June 2, 2007 at 11:24 am - Reply

    Thanks Guy! You have provided a wealth of valuable information for all bloggers, seasoned and beginners. It is very good advice to think of your blog as a product and as something that others are reading and enjoying!

  96. Hajj flemings June 9, 2007 at 5:44 am - Reply

    Great post on blog. It confirms that blogging is a job, but the potential reward/return is great.

  97. Derrich June 13, 2007 at 7:47 am - Reply

    Great list, Guy. But I must say…people like reading other people’s diaries. 🙂

  98. Dr. Vikas Sharma June 20, 2007 at 10:56 pm - Reply

    its an eyeopener for begginers..thanks for putting up such a great piece.. Guy
    Dr. Vikas sharma

  99. Dr. Vikas Sharma June 20, 2007 at 11:00 pm - Reply

    Hi guy..its a great piece..i ve been reading your for long…tis is a great piece for everyone whos started blogging

  100. Anita Bruzzese June 27, 2007 at 10:08 am - Reply

    Since I recently published my second book, “45 Things You Do That Drive Your Boss Crazy…and How to Avoid Them,” I have now stood on both sides of the fence, so to speak.
    As a syndicated workplace columnist for 15 years, I get stories pitched to me all the time. So, now that I am now hustling to sell my own book, I see what p.r. and marketing people are up against all day.
    With that in mind, I think I can offer some insight that will be helpful for anyone trying to get their foot in the door with a journalist.
    Some tips:
    1. Do your homework. Find out what the reporter has covered in the past. Don’t pitch your book when they just covered something similar within the last few months. Always look for that fresh angle. Also, make sure you’re pitching them the right stuff…I don’t cover customer service and never have. I don’t like you adding to the crap in my e-mail if I can’t even use it. You get on my spam list.
    2. Keep evolving. Years ago, I did stories on how to behave at the company holiday party. Now, everyone is pitching that story, and I have no interest in doing what everyone else does. Don’t pitch the same idea over and over to every reporter. We get really cranky when someone else has our story. We’re born and bred to be competitive, and we don’t like to get beat.
    3. We like news pegs. We can usually sell an idea to our editor if you can legitimately tie it to something happening right now or an event coming up. This is especially helpful for local newspaper or television reporters who would appreciate someone to interview for the turnip festival if you’ve just written a book on the fine art of raising turnips. Remember that magazines often work three to six months in advance…pitch early if you want to get on the radar.
    4. We’re always on deadline. When you call us, ask “am I catching you at a bad time?” If you’re not, then make your pitch in a concise way. Give us the nugget that we can take to our editors. Usually the best times to catch us are first thing in the morning, usually before lunchtime. After that, we’re hustling our butts and don’t have time.
    5. Make the personal connection. Note how you enjoyed a recent story the reporter did, and it got you to thinking how your idea would fit very nicely as a follow-up.
    6. Offer information. Even if the reporter can’t use you right away, continue to offer valuable facts they might be able to use. Don’t overdo it…journalists are always overloaded with information. Make sure it applies directly to their work. The point is that you want to be seen as a legitimate source so that when the time comes, they’ve got you in their address book.

  101. Jason, Christian Jazz August 5, 2007 at 2:15 am - Reply

    Hey Guy, I started blogging only recently and I must say I found some real gold nuggets in your post, thanks! I will be sure to implement them as soon as possible. The main lesson for me was connecting with other bloggers, I kind of already knew this but you put it in a different light for me 😉
    All the best & God Bless,
    Jason

  102. Kevin Norman August 23, 2007 at 8:48 pm - Reply

    I’ve read a lot of “how to improve” your blog articles, and this one rises to the top. Have a glass of creative juice on me — www.pushingenvelope.com

  103. Stephen September 24, 2007 at 5:09 pm - Reply

    Guy,
    Thanks for this entry. I’ve ignored some of the basic components of building readership, just concentrating on what I thought was interesting content. I haven’t understood a lot of what you’ve gone through on your post, but I’m learning quickly.
    Steve

  104. Jason September 25, 2007 at 5:28 pm - Reply

    Hi Guy. I’m struggling to grow readership on one of my blogs. This was a great find. I’m sure I’ll be able to implement some of this.
    Thanks,
    Jason

  105. Municipalist December 14, 2007 at 6:38 pm - Reply

    Evangelize your blog

    Author, venture capitalist, Forbes columnist, former Apple Computer chief evangelist, Guy Kawasaki has been there from the beginning. He offers great tips about getting your blog read. Among them:Scoop stuff. There’s a very interesting honor system in …

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