Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. There’s lots of great information for entrepreneurs and small-business owners in these podcasts.
Seth Godin, marketing expert, author. States that small is the new
big. People need to target audiences of 4 not 400. Told marketers he feels
they have the biggest opportunity in at least thirty years to make an impact
given social media.
Robert Scoble, blogger and vice president of media development for
PodTech. Talks about how blogging has evolved and why it is important for
corporations to blog today.
Peter Rojas, co-founder and editor of Engadget, one of the most
popular blogs on technology today. Discusses the publication, its strategy
and how to best contact editors for the publication.
Phillip Bodzenta, director of global communications for Coke.
Describes how Coke used bloggers to build audience during the World Cup.
Shows pictures of bloggers at the World Cup.
Sharon Wienbar, managing director, Scale Venture Partners (formerly
BA Venture Partners) on what is hot/ not in social media venture
Pete Blackshaw, chief marketing officer of Nielsen Buzzmetrics, talks
about how to measure social media.
Steve Rubel, senior vice president of Edelman Public Relations.
Speaks to how social media is impacting the practice of public
Dick Costello, chief executive officer of Feedburner. He speaks about
how to get blogging and podcasting content is found and distributed.
Bill Kircos, head of consumer and enterprise media for Intel.
Describes how Intel implements social media programs, most specifically,
Kelly Wagman, head of customer relationship marketing for Juniper
Networks. Talks about how Juniper used social media to build a community.
Ross Mayfield, CEO of Socialtext, a wiki company. Describes wikis and
how they are best used in marketing.