Changing a Job Title Into a Job Mission
Do you have employees who confuse job titles with job missions? Then scoot on over to the American Express Open Forum and read "How to Change a Job Title Into a Mission." Learn more about leadership.
Why You Should Look at Your Company as a “Small Business”
Want to be the next Bill Gates? My buddy, Maryelene Delbourg-Delphis, explains why you should “Look at Your Company as a Small Business” in order to reach your goal. Check it out to learn why saplings are saplings, not little big trees. Learn more about startups.
How to Stick Out in the Crowd
Over at the American Express Open Forum, I’ve posted an article called “The Lesson of Satzuma.” This is explains how a tiny company called Satzuma stood out of the CES crowd by focusing on a fun group of products. Check it out as a marketing lesson. Learn more about marketing.
Can’t make it to CES? Stay on top of gadgets anyway
At Gadgets.alltop, we’ll have total coverage of the new gadgets and gizmos from CES. We aggregate over 130 websites and blogs that write about gadgets there.
See you at CES!
Are you coming to CES in Las Vegas next week? If you are, be sure to drop by the American Express Open Forum booth. Tony Hsieh (Zappos), Anita Campbell (Small Business Trends), John Jantsch (Duct Tape Marketing), Ben Parr and Barbara Dybwad (Mashable), and I will all be at the South Hall booth. This is [...]
How to Make an iPhone App
How would you like to offer an iPhone application for your website or blog? Check out AppMakr if you do. It allows you to make an iPhone app for your website or blog without any programming skills in a few minutes. The cost to create an app is as little as a one-time $199 fee. [...]
When You Care Enough to Aggregate the Very Best
There is no better way to please and impress people around Christmas time than to make them something. If you can cook, make them a meal. If you can paint, make them a painting. If you can sculpt, make them a sculpture—you get the picture. What if you don’t have these talents? What if you’re [...]
The Six Twitter Types
If you’re new to Twitter, you might be wondering about the basics types of people on the services. I explained the six types over at the American Express Open Forum.
My Favorite Applications
Over at the American Express Open Forum, I provided a list of my favorite applications. Check out the list if you want to see what makes me tick.
LinkedIn as an Advertising Medium
According to the LinkedIn site, its users are rich, young, educated, and powerful. If you’re looking for a medium to reach such people, check out this comparison to publications such as the Wall Street Journal, Forbes, and BusinessWeek.
Baby Steps to Success
Rosabeth Moss Kanter explains how innovation can involve short bursts and baby steps to success. Most people believe only “breakthroughs” count. Really, innovation is a process, not a big event.
Google strikes back
Eric Schmidt, CEO of Google, strikes back at Rupert Murdoch in an op-ed piece in the Wall Street Journal. Check out what went down today.
Top ten candidates to run GM
There’s a vacancy at the top of GM again. The company faces great challenges, so it’s time to think outside-the-box for a new CEO. Here are my ideas.
How to Get Retweeted
Do you want to know what kind of tweets get spread? Dan Zarrella has the answers. For example, 70% of retweets contain links compared to 20% in “regular” tweets. Here are more interesting facts: 1. Retweets have nouns and third-person verbs—that is, they refer to someone or something doing something. 2. The word “you” is [...]
Top 5 blogging misconceptions
Bob Bessette wrote a great article that talks about 5 blogging misconceptions, and he provides solutions to those challenges.
How to love the low end –
Scott Anthony of the Harvard Business blog, Starbucks’s efforts with its new instant coffee called Via is a great example of how to love the low end of a market. Check out his analysis of this interesting marketing case. (Disclosure: Starbucks is a sponsor of Alltop)
10 questions businesses must keep asking
Just because you’re Anna Wintour doesn’t mean you stop wondering about what to wear in the morning. In the same fashion, Forbes presents questions that businesses should never stop asking.
How to stand out in the crowd
Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch [...]
Lessons learned from Oprah Winfrey
Oprah Winfrey has changed the world; one episode, book club review, magazine issue, after show, news report, speech, movie role, and television special at a time. Sources of Insight compiled a great list of lessons learned from Oprah Winfrey as well as some of her most famous quotes.
How to write magnetic headlines
Copyblogger compiled eleven articles that explain how to write magnetic headlines. Every one of them is required reading for bloggers and marketers. This one about list posts is my favorite because I posted this today. (via @MayhemStudios and @MarshaCollier)