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About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

The Art of Sucking Up

There is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won't get what you want. The perfect suck up contains the following elements: Credibility. No matter how good you suck up, if you don't meet the requirements for placement, a job, an interview, whatever, it won't matter, so [...]

By |2016-10-24T14:16:12-07:00March 25th, 2008|Categories: Events, Marketing and Sales|Tags: |0 Comments

Winner of the Stanford E-Week Challenge

http://www.youtube.com/v/b_o5j2wgLsg This is a video of the winner of Stanford's Entrepreneurship Week innovation tournament. The challenge for the tournament was to use an everyday object to create as much value as possible. The "RubberBandTogether" team's goal is to sell the ball and donate the proceeds to the Susan G. Komen Breast Cancer Foundation. Cost? $1/band [...]

By |2016-10-24T14:16:14-07:00March 22nd, 2008|Categories: Entrepreneurship|0 Comments

Kirtsy: “Digg for Chicks”

I love Kirtsy. You can think of it as "Digg for chicks" (in the words of QueenofSpain), and it features the user-selected stories in topic such as Arts & Entertainment, Design & Crafts, Family & Parenting, and Food & Home. Today, for example, it pointed to a story about Chloe Marshall, a size sixteen girl [...]

By |2016-10-24T14:16:16-07:00March 21st, 2008|Categories: Cool Stuff|0 Comments

When Irish Guys Are Smiling

I went to Dublin to speak for the Irish Software Association on the campus of the University College Dublin. The event drew several hundred of the top software executives in Ireland. I wasn't prepared for the extensive use of green in the country. Here is an example. The technology in Irish bathrooms is impressive. Here [...]

By |2016-10-24T14:16:21-07:00March 16th, 2008|Categories: Cool Stuff|0 Comments

Announcing (Formally) Alltop

"Alltop is deceptively simple. The site gathers up the best suggestions from the most active social web users and compiles links into a simple, clean discovery space. For many, Alltop will replace their RSS readers." Chris Shipley, the chairman of Guidewire Group and executive producer of DEMO. Today we are opening Alltop, a news aggregation [...]

By |2016-10-24T14:16:23-07:00March 11th, 2008|Categories: Cool Stuff|1 Comment

The Myth of A Listers and Influencers

Continuing on the theme of Duncan Watts and the demise of influencers and A listers, CNET Networks conducted a three-part study called "The Influencer Study from CNET Networks: Challenging Perceptions." It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information. The results challenge three commonly-held perceptions: "The Few [...]

By |2016-10-24T14:16:25-07:00March 9th, 2008|Categories: Marketing and Sales|0 Comments

Mano-a-Mano with Steve Ballmer

In one of the more unusual appearances that I've been a part of, here is a "fireside chat" with Steve Ballmer at Mix 2008. (He sidestepped by question about Vista twice, so if you want the latest news about Windows, you'll have to go here.) Incidentally, he tossed my Air on the (carpeted) ground! It's [...]

By |2016-10-24T14:16:27-07:00March 6th, 2008|Categories: Uncategorized|0 Comments

A Lot to Learn from Start Cooking

If you'd like to see a site that uses "video" very well, check out Start Cooking. It animates still shots in a highly effective way. I can't think of a site that shows how to do stuff with "multimedia" better than this one. There's one more thing to really like about this site too: It's [...]

By |2016-10-24T14:16:29-07:00March 6th, 2008|Categories: Cool Stuff|0 Comments

The Art of the Perfect Pint Pour

You learn something new everyday. For example, I visited the St. James Gate Brewery of Guinness the other day in Dublin, Ireland and learned how to properly pour a point of Guinness. This is where the real production happens. This facility brews roughly three million pints per day. The tourist part of the facility is [...]

By |2016-10-24T14:16:31-07:00March 4th, 2008|Categories: Cool Stuff|Tags: |0 Comments

Green Building at Stanford Just As Smart As People It Houses

Stanford University is full of smart people, and now it has a smart building too thanks to Jerry Yang, the co-founder of Yahoo!, and his wife Akiko Yamazaki The building is called Yang and Yamazaki Environment and Energy Building (Y2E2). The size of the building is 166,000 square feet, and it cost approximately $470/square foot. [...]

By |2016-10-24T14:16:33-07:00March 1st, 2008|Categories: Cool Stuff, Events|0 Comments

Avenue A Razorfish 2008 Digital Outlook Report

Avenue A Razorfish released the 2008 Digital Outlook Report yesterday. The purpose of the report is to help Avenue A's clients understand consumer behavior in the digital space. In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting. Here are some tidbits [...]

By |2016-10-24T14:16:36-07:00February 25th, 2008|Categories: Marketing and Sales|0 Comments

Power 3.0: Kinder, Gentler, and Better

Choose your weapon: Power 1.0 = muscle and weapons Power 2.0 = money, market share, or brain power Given these choices, most people and companies choose both. However, both Power 1.0 and 2.0 reflect Machievelli's thinking that it's better to be feared than loved. Dacher Keltner, professor at U.C. Berkeley, has defined what I would [...]

By |2016-10-24T14:16:43-07:00February 20th, 2008|Categories: Management|Tags: |0 Comments

Into Thin Air: How I Spent $5,000 on Air and Made Fifty-Year-Old Women Swoon

Day -1095: Waiting for a Macintosh that comes close to a Vaio in size, weight, and, most importantly, battery life. Day -60: Rumors start circulating about a super-cool, super-thin MacBook. Day -30: Go into Apple store and tell them to put one of these rumored super-cool, super-thin MacBooks aside for me if the rumors are [...]

By |2016-10-24T14:16:45-07:00February 17th, 2008|Categories: Cool Stuff|0 Comments

Another Clever Idea: Milk Banking

Since so many people liked the merry-go-round water pump idea, I thought I'd mention another one: Milk banking. Yes, it's what it sounds like: Women give milk to a milk bank ala a blood bank. Apparently natural milk helps premies and sick babies. I learned about this business when the New England Milk Bank won [...]

By |2015-03-17T09:32:15-07:00February 14th, 2008|Categories: Cool Stuff|0 Comments

If You Want Customers to Be Happy, Give Them Less Product Information

Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion. One group was given extensive information and the other much [...]

By |2016-10-24T14:16:49-07:00February 13th, 2008|Categories: Marketing and Sales|0 Comments
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