Saw this at Presentation Zen: Steve Jobs testifying at the Cupertino City Council. There is much to observe in this short clip:

  • Casual speaking style
  • No slides or multimedia crutches
  • Friendly yet powerful: i.e., he’s essentially saying, "We could have gone elsewhere, but we stuck with Cupertino so be nice to us…"

What other Fortune 500 CEO could testify at a government hearing without a phalanx of lawyers?

If you want to see classic Steve Jobs, watch the introduction of Macintosh in 1984.


Here is a much better explanation of why this appearance was so effective by Jay Zipursky.

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