Zoe Chance is a behavioral scientist at the Yale School of Management and one of its most popular instructors. She worked her way up from telemarketing and door-to-door sales to managing Mattel’s Barbie brand’s $200 million business to Yale. Zoe’s research has been published in The New York Times, BBC, The Economist, and the [...]
This episode’s guest is Dr. Katy Milkman. She is a professor of operations, information, and decisions at Wharton. She is also the author of How to Change: The Science of Getting From Where You Are to Where You Want to Be. For those of you who are influence, persuasion, and social psychology fans, this [...]
The Godfather of Influence Welcome to Remarkable People. Before I introduce this episode’s guest, I want to ask you a question: Do you have a growth mindset? My guest Bob Cialdini is a professor emeritus at Arizona State University. He influences almost every marketing, evangelism, and sales decision that I make. His book, [...]