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How to write magnetic headlines

Copyblogger compiled eleven articles that explain how to write magnetic headlines. Every one of them is required reading for bloggers and marketers. This one about list posts is my favorite because I posted this today. (via @MayhemStudios and @MarshaCollier)

By |2016-10-24T14:10:58-07:00November 30th, 2009|Categories: Uncategorized|0 Comments

How to prime your videos for success

A little more than a week ago, Google announced the roll-out of automatic captions, a new feature to online video that uses speech recognition to turn spoken words into subtitles. In anticipation, Steve Baldwin, of Media Post, made four keen insights into video and the web.

By |2016-10-24T14:11:02-07:00November 30th, 2009|Categories: Uncategorized|0 Comments

How to Use Social Media

Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.

By |2015-03-17T09:19:16-07:00November 23rd, 2009|Categories: Marketing and Sales|0 Comments

How to Get Found

The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they [...]

By |2015-03-17T09:21:14-07:00November 4th, 2009|Categories: Marketing and Sales|0 Comments

How I Tweet

First published in November, 2009 in the OPEN Forum of American Express. Way back in July of 2009, I explained how I used Twitter. Lots has changed since then, so this is an update to explain how I tweet NOVEMBER 02, 2009Way back in July of 2009, I explained how I used Twitter. Lots has [...]

By |2016-10-24T14:11:09-07:00November 2nd, 2009|Categories: Uncategorized|0 Comments

Current Twitter Demo Script

This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool. Introduction Home page Profile page Monitor Search Guy Kawasaki or Alltop Starbucks VIA introduction Search for “Prius” or “Civic” Sell Dell Outlet Kogi BBQ Support Comcast Cares [...]

By |2015-03-17T09:21:16-07:00October 28th, 2009|Categories: Uncategorized|0 Comments

How to Avoid Twitter Cluelessness

Over at the American Express Open Forum blog, I explain how to not look clueless on Twitter. The first five ways are: Don’t tell other people how to tweet. Don’t tell the world that you unfollowed someone. Don’t ask people why they unfollowed you. Don’t constantly tweet mundane updates and babble. Don’t use a small [...]

By |2016-10-24T14:11:11-07:00October 26th, 2009|Categories: Twitter|0 Comments

Chris Anderson on Free

Chris Anderson explained his concept of “free” at a recent Garage Technology Ventures conference. Click here to learn more about his model and to get to the link to a video of his presentation. Any company that produces digital content and goods should check it out.

By |2015-03-17T09:21:19-07:00October 15th, 2009|Categories: Entrepreneurship, Events|0 Comments

Version 3 of Alltop

Over the weekend we upgraded Alltop to version 3. The primary functions that this version addresses are improved navigation and search. Because Alltop has grown to over 700 topics, we needed a better way for people to understand what Alltop does and to find topics that interest them. Version 1. Circa March, 2008. Version 2. [...]

By |2016-10-24T14:11:12-07:00September 21st, 2009|Categories: Uncategorized|0 Comments

How to Use Evernote

Evernote is a great service to save emails, receipts, web clippings, and pictures. Here’ s a list of fourteen ways that you can use it to organize your life. Basically, whenever I get a significant piece of information, I dump it into Evernote for archival purposes. Check it out.

By |2015-03-17T09:21:22-07:00September 21st, 2009|Categories: Cool Stuff|0 Comments

How to Nurture Your Kids and Employees

Po Bronson and Ashley Merryman have written a very interesting book examining how people nurture their kids. It’s called NurtureShock: New Thinking About Children. I conducted an interview with them about this subject. Interestingly, I think many of their findings apply to nurturing employees too. Check out the interview here.

By |2015-03-17T09:21:23-07:00September 16th, 2009|Categories: Entrepreneurship|0 Comments

See You at Blogworld Expo

Hope to see you at Blogworld Expo in Las Vegas on October 15-17, 2009. This conference is the first and only industry-wide tradeshow, conference, and media event dedicated to promoting new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment, and Communities. Plan A: There’s advance discount pricing, but it expires [...]

By |2016-10-24T14:11:15-07:00September 11th, 2009|Categories: Blogging, Events|0 Comments

How to Use Facebook as a Weapon

Many so-called experts are trying to fill young people with fear about what they should post in their Facebook accounts. They make the case the school admissions staff and company recruiters are going to check your Facebook page and ding you for the stupid things you did. (Who among us has not done something stupid [...]

By |2015-03-17T09:21:25-07:00September 9th, 2009|Categories: Human Capital|0 Comments
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