The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they [...]
First published in November, 2009 in the OPEN Forum of American Express. Way back in July of 2009, I explained how I used Twitter. Lots has changed since then, so this is an update to explain how I tweet NOVEMBER 02, 2009Way back in July of 2009, I explained how I used Twitter. Lots has [...]
This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool. Introduction Home page Profile page Monitor Search Guy Kawasaki or Alltop Starbucks VIA introduction Search for “Prius” or “Civic” Sell Dell Outlet Kogi BBQ Support Comcast Cares [...]
Over at the American Express Open Forum blog, I explain how to not look clueless on Twitter. The first five ways are: Don’t tell other people how to tweet. Don’t tell the world that you unfollowed someone. Don’t ask people why they unfollowed you. Don’t constantly tweet mundane updates and babble. Don’t use a small [...]
Chris Anderson explained his concept of “free” at a recent Garage Technology Ventures conference. Click here to learn more about his model and to get to the link to a video of his presentation. Any company that produces digital content and goods should check it out.
Over the weekend we upgraded Alltop to version 3. The primary functions that this version addresses are improved navigation and search. Because Alltop has grown to over 700 topics, we needed a better way for people to understand what Alltop does and to find topics that interest them. Version 1. Circa March, 2008. Version 2. [...]
Evernote is a great service to save emails, receipts, web clippings, and pictures. Here’ s a list of fourteen ways that you can use it to organize your life. Basically, whenever I get a significant piece of information, I dump it into Evernote for archival purposes. Check it out.
Po Bronson and Ashley Merryman have written a very interesting book examining how people nurture their kids. It’s called NurtureShock: New Thinking About Children. I conducted an interview with them about this subject. Interestingly, I think many of their findings apply to nurturing employees too. Check out the interview here.
Hope to see you at Blogworld Expo in Las Vegas on October 15-17, 2009. This conference is the first and only industry-wide tradeshow, conference, and media event dedicated to promoting new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment, and Communities. Plan A: There’s advance discount pricing, but it expires [...]
Many so-called experts are trying to fill young people with fear about what they should post in their Facebook accounts. They make the case the school admissions staff and company recruiters are going to check your Facebook page and ding you for the stupid things you did. (Who among us has not done something stupid [...]
For technology companies, a product demonstration is the purest form of sales because you really have to wow your audience with your product. Here is a list of 5 things to avoid if you want to not make a Stunningly Awful Demo (SAD).
The three stages of traction for social media sites are sign-up, first use, and ongoing engagement. For a website to succeed it must nail all three stages. Click here to learn about how to do this.
A few weeks ago Garage ran a conference called Revenue Bootcamp. One of the panel featured a group of experts discussing whether advertising was dead for a website revenue model. These experts represent Facebook, Yahoo, Glam, Federated Media, and Microsoft. Click here if you’re interested in using the advertising model.
Do you have an intellectual property program that needs a kick in the butt? Here are ten tips to restart your efforts to capture and commercialize these assets.
One of the dogmas of Twitter is that you shouldn't repeat tweets. I disagree based on a recent test I did where I repeated tweets and got terrific clickthroughs. If you use Twitter for marketing purposes, check out what I did by clicking here.
Guy, Heh. No problemo - they're attached. Guy's Top 10 Tips for Using Evernote 1. Take notes, easily find them later Everyone takes notes -- in business meetings, lectures, or simply scribbling things down on the way to the store. Evernote is better. When you take your notes in Evernote, they become accessible from anywhere, [...]
Check out the design of my new business card here. It’s a combination of my company’s logo and a business card—truly making a business card a marketing device. If you have a cool logo, you should do this too!
The guys at Out:Think did an extreme makeover of the Alltop news blog. Click here to see the before and after. Basically, we went from stock template to cool custom design. The firm specializes in building websites for online personalities and celebrities; click here to see other examples of their fine work.
Have you ever wondered about who you’re interviewing for a position, buying something from on Craigslist, dating (or, even worse, who your kids are dating)? You can do a Google search, but there are many people with same name. I discuss a service that enables you to enter a person’s email address and find his [...]
48 hours, 37% of kids had not responded. 62% of adults had It's okay to repeat tweets. Repeat tweets: 1. The CTRs each time are 1481, 1415, 1208, 955 ... 10, 40, 45, 37 It's okay not to engage. It's okay not to take crap. It's okay to tell people to unfollow you. It's okay [...]