Do you remember comments like this about the photocasting product called FilmLoop when I posted my TechCrunch party pictures?

This “FilmLoop” outfit is doomed. The scrolling thingie in the browser is cute, but when I click on a picture, I want to see the PICTURE, not a link to download an app that does the same thing that half a dozen apps I already have can do. Frankly, it comes across as a sneaky kind of spamming.

If these clowns are venture-funded, then that will be one more example I’ll cite in years to come of VCs wasting money on stupid ideas. I guess the magic VC hypnosis trigger these days is saying “Web 2.0,” right?

Now when you click on a picture, a new browser window opens, and people can see the pictures without a download and installation. The primary use of the downloaded client is the creation of the loop, not the viewing of it.

Try clicking on the large picture in the window below to see how it works.

If you’re a blogger or a webmaster, you would download the client and create a loop of pictures. Then you can display your photos in your blog or on your site in formats such as portrait (single picture at a time) and ticker (strip of moving images).

If you don’t have a blog or web site and want to share your photos, you’d just send people an URL. When they go to the URL, they will see all the pictures. Again, they do not have to download or install anything. For example, the URL for this loop is:


(I am on the board of directors of FilmLoop, and Garage is an investor in the company.)