Smart Marketing: Cannonball Run for Chicks
Check out the Silicon Valley Moms "Summer Road Trip '08." Five mommy bloggers are driving across the United States in a Chevy Tahoe Hybrid. Other sponsors include Yahoo!, CBS News, WeightWatchers, Six Apart, and Zune. The moms describe it as "5 blogging moms, 7 days without kids, 1 car without carseats, 2,000 miles to drive." [...]