Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert. Please mark that you found the posting useful [...]
“We love the new MyAlltop and think it adds the missing piece to the overall Alltop experience…” Jennifer Van Grove, Mashable http://www.youtube.com/v/Rze0ie_sIN8 This is the first anniversary of Alltop, the “online magazine rack” that aggregates news by topics. We shipped a new version today; the major new feature is customizable pages called “MyAlltop.” MyAlltop enables [...]
Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating [...]
Sometimes it’s good to be me. For instance, Audi wanted me to blog about its super, duper R8 sports car, so this kind person showed up at my house and handed me the keys to one. Holy kaw! Pinch me: am I awake? This produced a stunning upgrade in my automotive image from a Toyota [...]
Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that [...]
Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter. More about Twitter at Twitter.alltop and Twitterati.alltop.
I thought that because Harvard is so prestigious that it could sit back and let the best and brightest students come to it. I was wrong. In “How Harvard Gets Its Best and Brightest,” BusinessWeek reporter William Symonds explains the Harvard recruiting process. In the spring it starts recruiting juniors who will graduate in a [...]
Over at the American Express Open Forum I just posted an interview with Emanuel Rosen in which he explains the "Art of Generating Buzz."
Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.) Here is a quick summary to entice you to read the [...]
I’ll be doing a Reality Check booksigning in Menlo Park, California on this Wednesday, February 4th at 7:30 pm. Here is more info. Hope to see you there!
Searching for a job can suck if you constrain yourself to the typical tools such as online jobs boards, trade publications, CraigsList, and networking with only your close friends. In these kinds of times, you need to use all the weapons that you can, and one that many people don’t—or at least don’t use to [...]
"The Social Pulpit" is a very interesting analysis of how the Barack Obama campaign used social media. The folks at Edelman compiled this report, and there are many lessons that businesses can also apply, so check it out.
On January 24, 1984 Apple introduced Macintosh. Many of us who worked in the Macintosh division are now asking, “Where did the time go?” The Division had a reunion at the home of Alain Rossman (software evangelist) and Joanna Hoffman (the division’s conscience and first marketing person) to celebrate this occasion, and these are pictures [...]
Over at the American Express OPEN blog, I posted an article called“Tough Talk for Tough Times: What the CEO Should Be Saying Now.” In it, I discuss what CEOs should be telling employees now in order to (a) not appear clueless and (b) lead a company. Check it out! Please click on “Yes, found this [...]
For coverage of the Obama inauguration, check out Obama.alltop. Forty five websites and blogs including the Washington Post, New York Times, and Twitter--all at quick glance and updated continuously.
In "Order vs. Disorder: Surroundings Matter" Roger Dooley explains how disorder can affect the behavior of people. He cites a study where 13% of the people snatched an envelope with clearly visible a five-Euro note in it from a mailbox. When the mailbox was covered with graffiti, 27% snatched the envelope. Does this mean that [...]
In a posting called "How to Become a More Effective Learner," Kendra Van Wagner explains ten simple things you can do to increase the effectiveness of your learning. It includes ideas like teaching other people what you've learned, gaining practical experience, and stopping trying to multitask. Important lessons for anyone who wants to change the [...]
In an article called "Dream Teams," Carlin Flora of Psychology Today examines the dynamics of collaboration in architecture, music, fashion, robotics. One great benefit of collaboration is that it enables both people to be more daring. If you’re thinking about your founding team, don’t miss this post. (See more about psychology at Psychology.alltop.)
In "Brands that Tweet" Paul Dunay provides a very interesting list of the big companies that are using Twitter. Worth the read if you're in a consumer-facing business considering the use of Twitter. There's no doubt in my mind that your organization should use Twitter. For more information about Twitter, see Twitter.alltop.
Check out "Strategic Change." In this posting, the Psychology Today staff explain how to change your personality. I've seen people make changes like this--though within narrow confines--so you can do it. For related stories, see Psychology.alltop.