The Art of Generating Buzz
Over at the American Express Open Forum I just posted an interview with Emanuel Rosen in which he explains the "Art of Generating Buzz."
Marketing to Moms? Read the Digital Mom Report
Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.) Here is a quick summary to entice you to read the [...]
Reality Check Book Signing In Menlo Park, CA
I’ll be doing a Reality Check booksigning in Menlo Park, California on this Wednesday, February 4th at 7:30 pm. Here is more info. Hope to see you there!
Ten Ways to Use LinkedIn to Find a Job
Searching for a job can suck if you constrain yourself to the typical tools such as online jobs boards, trade publications, CraigsList, and networking with only your close friends. In these kinds of times, you need to use all the weapons that you can, and one that many people don’t—or at least don’t use to [...]
Report on Obama’s Use of Social Media
"The Social Pulpit" is a very interesting analysis of how the Barack Obama campaign used social media. The folks at Edelman compiled this report, and there are many lessons that businesses can also apply, so check it out.
Macintosh 25th Anniversary Reunion: Where Did Time Go?
On January 24, 1984 Apple introduced Macintosh. Many of us who worked in the Macintosh division are now asking, “Where did the time go?” The Division had a reunion at the home of Alain Rossman (software evangelist) and Joanna Hoffman (the division’s conscience and first marketing person) to celebrate this occasion, and these are pictures [...]
Tough Talk for Tough Times: What the CEO Should Be Saying Now
Over at the American Express OPEN blog, I posted an article called“Tough Talk for Tough Times: What the CEO Should Be Saying Now.” In it, I discuss what CEOs should be telling employees now in order to (a) not appear clueless and (b) lead a company. Check it out! Please click on “Yes, found this [...]
Obama Inauguration Coverage
For coverage of the Obama inauguration, check out Obama.alltop. Forty five websites and blogs including the Washington Post, New York Times, and Twitter--all at quick glance and updated continuously.
The Value of Neatness
In "Order vs. Disorder: Surroundings Matter" Roger Dooley explains how disorder can affect the behavior of people. He cites a study where 13% of the people snatched an envelope with clearly visible a five-Euro note in it from a mailbox. When the mailbox was covered with graffiti, 27% snatched the envelope. Does this mean that [...]
Increase the Effectiveness of Learning
In a posting called "How to Become a More Effective Learner," Kendra Van Wagner explains ten simple things you can do to increase the effectiveness of your learning. It includes ideas like teaching other people what you've learned, gaining practical experience, and stopping trying to multitask. Important lessons for anyone who wants to change the [...]
Analysis of Collaboration
In an article called "Dream Teams," Carlin Flora of Psychology Today examines the dynamics of collaboration in architecture, music, fashion, robotics. One great benefit of collaboration is that it enables both people to be more daring. If you’re thinking about your founding team, don’t miss this post. (See more about psychology at Psychology.alltop.)
Brands Using Twitter
In "Brands that Tweet" Paul Dunay provides a very interesting list of the big companies that are using Twitter. Worth the read if you're in a consumer-facing business considering the use of Twitter. There's no doubt in my mind that your organization should use Twitter. For more information about Twitter, see Twitter.alltop.
How to Reinvent Your Personality
Check out "Strategic Change." In this posting, the Psychology Today staff explain how to change your personality. I've seen people make changes like this--though within narrow confines--so you can do it. For related stories, see Psychology.alltop.
Pictures from Macworld Expo
These are pictures taken at the January 2009 Macworld Expo in San Francisco, California. I did not attend the unkeynote because I was at home watching Sponge Bob with my son, so there are no pictures from it. But there weren’t any big hardware announcements anyway. […]
Signs of the Times
I took these pictures at the Stanford Shopping Center during the week after Christmas. Money sure talks now… There were a handful of stores without sales signs, but only one didn’t offer discounts and had lots of people in it. :-) We all definitely have our work cut out for ourselves in 2009. As a [...]
Ten Tiny Things Every Small Business Owner Should Do in 2009
Over at the American Express OPEN Forum, I posted an article explaining “Ten Tiny Things Every Small Business Owner Should Do in 2009.” I hope you it helps you make your business stronger in 2009.
The Good Samaritan
Whether or not you are a Christian, "Jesus' Heart For Those Who Suffer" (12/21/2008 by John Ortberg) is a great sermon to listen to. What would you have done? Let us all be good Samaritans in 2009.
Santa’s Perfect Pitch
Over at the American Express OPEN blog, I posted "Santa's Perfect Pitch." This is the kind of deal that venture capitalists are looking for these days. :-) Merry Christmas to you!
MediaOnTwitter
Came across a very useful wiki called MediaOnTwitter. This wiki contains the a list of the reporters, journalists, and bloggers on Twitter. You can use this wiki in two ways: Finding people worth following. Getting in touch with reporters, journalists, and bloggers to pitch. Two other useful sources of information about Twitter are: Twitter.alltop.com--aggregation of [...]
Everything I Need to Know About Entrepreneurship I Learned From My Comrades in Moscow
You can start a business anywhere not to mention that you should “don’t worry, be crappy.” Celebrity endorsements don’t have to be expensive. Buddha is in the details (see next photo). The details. Nothing is what it seems (see next photo). What it is. You need to think big. And don’t worry, be crappy. Do [...]