Do “What” to the Butt?


A point of clarification to the award winners of the my loop contest. I’ve sent most of you a copy of The Art of the Start, and I signed them “Kick butt!–Guy Kawasaki.”

Some people thought I wrote “Lick butt.” Once I autographed a book for a woman, and she asked me why I signed her book, “Nice butt!” (I can’t remember if she had one or not.)

So just so you know, I sign my books, “Kick butt.” Not “Nice butt.” Not “Kiss butt.” And certainly not “Lick butt.”

And while we’re on the subject of kicking butt, let me tell you a funny story. About six years ago, at the height of the dotcom hype, I owned a Porsche 911 Cabriolet. One day I was at a stoplight in Menlo Park, and a car full of teenage girls in the next next lane were giggling and smiling at me.

I’m thinking, “Guy, you’ve finally arrived: Even teenage girls know who you are–Macintosh evangelist, venture capitalist, author, speaker. How sweet it is!” Finally, one of the girls motions me to roll down my window.

I put down the window, fully expecting her to tell me how much she loves my writing, speaking, whatever, and she says, “Are you Jackie Chan?”

That incident made me establish a new goal to execute: that someday Jackie Chan will be stopped at a light in Hong Kong, and a car full of teenage girls will ask him to roll down his window. Then one will ask, “Are you Guy Kawasaki?”

By the way, he may do his own stunts, but I do my own blogging.

By | 2016-10-24T14:29:08+00:00 January 29th, 2006|Categories: Books, Cool Stuff|Tags: |29 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Eric January 29, 2006 at 3:48 pm - Reply

    Great stories, I love your blog.

  2. Mike Rundle January 29, 2006 at 3:51 pm - Reply

    Haha that’s hilarious Guy. Reminds me of that Family Guy episode when Jackie Chan thinks that Meg is Ethan Hawke.

  3. infurious January 29, 2006 at 4:06 pm - Reply

    A case of mistaken identity

    Guy Kawasaki has a funny blog entry which mentions one case of mistaken identity.
    A few years ago, I had organised a user group meeting at a local PC superstore and we’d gotten about 20 people milling around discussing computers. The PC superstore s…

  4. Doug Fleener January 29, 2006 at 5:35 pm - Reply

    Love the book signing story. I was signing books one day myself and I don’t have the best handwriting and a woman asked me why I wrote what I did in the book she just bought. I looked at it and realized than when I meant to write “Best of luck” I had left out the “of” so it looked like I had wrote, “To Jean, Bad luck!”
    Also if you spent any time barbecuing you can tell them to rub their butt too!

  5. Douglas H January 29, 2006 at 5:39 pm - Reply

    Oh, that’s a good one. I also have horrible handwriting and people generally can’t read what I write – hence why I’ve learned to be a fairly good typist.

  6. Brett Payne January 29, 2006 at 8:13 pm - Reply

    Guy, you caught me by surprise and I found myself laughing outloud in a very public place. Way to go. Blog on, my brotha…

  7. Dax Dasilva January 29, 2006 at 9:36 pm - Reply

    My staff got you to sign one of our brochures for me at our booth at Macworld Expo since i wasn’t there at the time and they know i’m a huge fan of your books.
    Honestly, it took several squinted glances to convince myself that your note did not exclaim ‘Lick Butt!’ 😉

  8. Faisal Khan January 30, 2006 at 12:32 am - Reply

    Great comment about the autographs. What made me laugh more was the Jackie Chan story!
    Keep blogging.

  9. Creative One January 30, 2006 at 12:49 am - Reply

    Gk, I just realized how great you are with title to your topics. It is very catchy and most certainly caught my attention. You are very good at getting people to focus on what you are writing or at least making people want to read it. Was this taught in markeing classes?

  10. femmebot January 30, 2006 at 12:57 am - Reply

    Yikes! You do NOT look like Jackie Chan at all. Next time, tell them to take the All Look Same test:

  11. Jens Meiert January 30, 2006 at 1:56 am - Reply

    That certainly is a great objective 😉

  12. Rajesh January 30, 2006 at 3:16 am - Reply

    haha .. nice post!!
    another line from your blog that you can add to the “misinterpreted” list is:
    “Let the good times roll – by Guy Kawasaki”
    “Let the good times roll by – Guy Kawasaki” !!
    You do write pretty well though.

  13. ThePef January 30, 2006 at 6:32 am - Reply

    Good luck on that one. Somehow I think that one may be somewhat unachievable. Maybe a car of middle aged nerds may ask you to roll down your window 🙂

  14. Dmitry Linkov January 30, 2006 at 6:34 am - Reply

    That’s really funny) Lol)
    And the goal is good, i’m sure that you will succseed!
    Good luck)

  15. Adee Feinstein January 30, 2006 at 8:29 am - Reply

    Since Jackie Chan is famous for originating closing title out-takes, how about a homage piece with some bloopers of your own?
    Laissez les bon temps rouller!

  16. frankidurbin January 30, 2006 at 8:45 am - Reply

    Not only was this funny – it reminded me how useless “spell check” can be. Once, in an email to a colleague, I signed an email “Good Lick” instead of “Good Luck”. Sadly, spell check saw nothing wrong with my verbiage and sent the message as-is. Like your book signings, at least it was memorable!

  17. Kendall January 30, 2006 at 9:08 am - Reply

    Often when I write “Got a sec? ” in an IM it actually type “Got a sex?” so now when I write that… I take a little more time.

  18. Greg M January 30, 2006 at 1:22 pm - Reply

    Haha Great article Guy, how can it get any better than this? Licking butts, teenage girls and nice cars!
    Once again great post!!

  19. Mike Tanji January 30, 2006 at 2:43 pm - Reply

    Guy – You blew it! The proper response was: “Why yes, yes I AM Jackie Chan.”

  20. Compelligence January 30, 2006 at 5:47 pm - Reply

    I once received a lengthy SMS (text message) and I needed to clarify whose was it that she was talking about. I replied in one word. WHOSE? But I typed in WHORE (the R and S is the same key on the cellphone). I got an angry message asking me to justify why I called her a WHORE (boy, I had lots of explaining to do that day.)

  21. Dennis Balajadia February 3, 2006 at 9:27 pm - Reply

    HAHAHA! 🙂

  22. CEO February 12, 2006 at 1:38 am - Reply

    Japanese recipe how to become Yewish?

  23. Alexander February 15, 2006 at 4:38 am - Reply

    Guy, last night I was finishing “Hard Rain” by Barry Eisler (
    I liked the protagonist (John Rain, Half-Japanese and half-American) and thought that one day I would like to make a movie based on these books.
    The first person who visually sprang into my mind as a possible actor candidate for this role was… you. Not that we met, not that I know how you act (if at all). 🙂
    Although Rain is an assassin (hm, why is it double “ass”?..:), he is a “good guy” (you see 🙂 And he promotes the same good principles (well, he only kills the “principal” cause of a problem, and even then no women or children). And his name is part of “rainmaking” you mentioned in you one of your books.
    Don’t consider this as an offer, though… 🙂 And please keep more posts coming, they are also a great read.

  24. Guy Kawasaki February 15, 2006 at 8:37 am - Reply

    I read that book and liked it very much. If I’m not available, perhaps Jackie Chan can stand in for me. 🙂

  25. Rishon Rishon February 26, 2006 at 2:13 am - Reply

    The Art of the Start

    I’ve read more than a few books about entrepreneurship over the years. Frankly, I can’t remember any of them, though in the absence of anything else I’m sure they’re worth the read. A few days ago, a well-known Israeli entrepreneur…

  26. Johannes October 25, 2006 at 2:36 pm - Reply

    Dude, you’re hilarious! Keep on writing

  27. Onlineshop Optimierung October 31, 2006 at 1:00 pm - Reply

    A very interesting site, I think. The Idea of Technometry was new for me but worth to be read and thought abot it (although I’m not a native english-speaker and have some difficulties whith this language)

  28. Dalif April 30, 2007 at 11:32 pm - Reply

    heh nice post.
    To be honest tho, I thought Jet Li when I saw your pic for the first time yesterday. Jackie Chan didn’t even cross my mind (I think Jet Li is cooler tho.. better actor too).

  29. Rika May 1, 2007 at 6:35 am - Reply

    haha, very witty! I thought Jet Li too, definitely not Jackie Chan (see )

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