Guy Is Nude No More

I recently visited the worldwide headquarters of Threadless in Chicago and took a boatload of pictures. I’ve been to the offices of many startups, but few compare to Threadless’s offices in coolness.

Walls covered with graffiti.

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An “office” in an Airstream trailer for recording podcasts.

Inside the office recording a podcast.

Interior offices.

Multiple ways to kill/maim/amuse yourself with motor vehicles.

Many ways to amuse yourself when you need a break.

Various macabre things.

Lots of things lying around


Various parts of the human anatomy.

Even some shirts.

The world’s largest non-retailer collection of coffee flavors.

The Threadless sticker collection.

My debut as a model.

The shirt is called “Sacrifice,” and it was designed by David Habben

By |2016-10-24T14:20:42+00:00May 23rd, 2007|Categories: Cool Stuff, Entrepreneurship|52 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Gubatron May 23, 2007 at 12:21 am - Reply

    Guy Is Nude No More

    Hi Guy Kawaasaki!!!,Trackback from on Guy Is Nude No More at

  2. Niklas May 23, 2007 at 12:31 am - Reply

    wow, that is crazy. Almost not a single working desk in the entire office…

  3. Thomas Schimana May 23, 2007 at 12:42 am - Reply

    You have a typo in the link to Threadless (ttp://…)

  4. May 23, 2007 at 1:01 am - Reply

    Guy Kawasaki bei Threadless

    Guy Kawasaki war zu Besuch bei Threadless. Ein Startup, der ausgefallene und coole T-Shirts und co. ber das Internet verkauft. Scheint ein lustiger Haufen zu sein
    Weitere Infos und mehr Bilder gibt es auf dem Blog von Guy Kawasaki…

  5. anty May 23, 2007 at 1:26 am - Reply

    What is this long thing above the sentence “Many ways to amuse yourself when you need a break”?
    A very interesting office, indeed!

  6. David Bach May 23, 2007 at 6:04 am - Reply

    What’s most impressive about this post is that you are letting your hair grow—and it makes you look not much older than these Threadless kids. Vigor by Osmosis. You must be living right!

  7. Cornwall SEO May 23, 2007 at 6:07 am - Reply

    I now know where I should be working.

  8. Paulo May 23, 2007 at 6:18 am - Reply

    Hi Guy,
    There’s a missing “h” in the threadless url: “ttp://…”.
    Great photos, thanks!

  9. Mike May 23, 2007 at 6:39 am - Reply

    Did anyone there (at Threadless) ever work at the Chiat/Day Venice office (the original one)? The Chiat guys had an Airstream meeting room and a Honda car that was also a meeting space. The vibe at Threadless seems very similar. Guy, you probably know Lee Clow – was he the design consultant?!

  10. Andrea May 23, 2007 at 6:41 am - Reply

    I’ve been buying their tshirts all this time and had no idea what their offices look like. I do remember a few things some of their designers mentioned (like Oliver Moss) but they never posted pictures. Kudos to you for doing so 🙂

  11. James May 23, 2007 at 7:14 am - Reply

    Man, that is awesome, Guy. Now to go to Threadless and buy some more shirts!

  12. Tom's blog May 23, 2007 at 7:42 am - Reply

    This looks like an interesting place to work.

    Guy Kawaksaki talks about the coolest office for the T-Shirt maker ‘Threadless’. I have worked in a startup where we had the cool office, masseuse, all the drinks/fancy coffee you could take etc. etc. It was very cool. But eventually

  13. Craig Gibbs May 23, 2007 at 8:43 am - Reply

    Seems a little too urban high school for me.
    Maybe I am getting old, but then again I smashed my shoulder into a fence catching a fly ball last night.
    There’s nothing wrong in having an office reflect culture and product. It just all seems like they’re trying too hard.

  14. RC of strangeculture May 23, 2007 at 8:48 am - Reply

    Thanks for the insider look!
    How they ever get work done? who knows…much be all that coffee!

  15. Brian Lash May 23, 2007 at 10:28 am - Reply

    HA — you weren’t lying when you said you modeled a shirt. Neat to see your mug on their homepage 🙂
    Thanks for this glimpse inside the walls of Threadless.

  16. Mike Young May 23, 2007 at 10:42 am - Reply

    Here’s a link to the original owner of that Airstream Bambi. He is located in Crawford, WA. News sure travels quickly.

  17. Mike Young May 23, 2007 at 10:44 am - Reply

    Oops!! Forgot to include the link. Here it is:

  18. Mary-Ann May 23, 2007 at 11:13 am - Reply

    I think Threadless could afford a better kart, the amount they are making 😉

  19. Emad Hassan kenona May 23, 2007 at 11:13 am - Reply

    The comments made the nations culture became close and the knowledge is very important for human being

  20. Mir May 23, 2007 at 12:13 pm - Reply

    Lookin’ good, Guy! I pink puffy heart Threadless. Tis nice to see they’re having exactly much fun as I suspected.

  21. Michael A. Banks May 23, 2007 at 12:24 pm - Reply

    Nice! Reminds me of visiting Procomm back in the 1990s–a whole section of the first floor packed with F1 racecars. Were you ever there?
    –Mike Banks

  22. Steven Rothberg, May 23, 2007 at 12:25 pm - Reply

    Do they have their office set up like that to help them recruit Gen Y candidates, retain their Gen Y employees, both, or something else?
    Seems to me that offices like that would be a pretty powerful recruiting and retention tool but hopefully they are also being mindful of the need to get their work done. Some people thrive on intense work demands and need the distractions to relieve the stress while others who trend more towards ADHD get so distracted by all that stuff that they can’t get anything done.

  23. shaz May 23, 2007 at 3:20 pm - Reply

    lol great pics really wake me up on a sunny morning
    A journey of a young, UK based, Muslim

  24. SPAX May 23, 2007 at 3:50 pm - Reply

    Very cool post.
    Very interesting pictures.
    Peter 🙂

  25. Jeffrey May 23, 2007 at 4:30 pm - Reply

    “Do they have their office set up like that to help them recruit Gen Y candidates, retain their Gen Y employees, both, or something else?”
    We have our offices set up like this because that’s how we like it! That question makes it seem so contrived. We almost never hire (except for the warehouse) and almost never lose employees. Beyond that, we’ve never really had to attract anyone. 99% of our hires were people we already knew. Some comments on here make it seem like we have our office this way for a “reason” but the reason is really “why not?”. Our good friend is an amazing artist and we have tons of walls so we let him do his thing. The rest is a mix of crap we’ve bought over the 7 years we’ve been around. As far as getting work done – it takes a special type of person who can concentrate in chaos… but that’s the type of person who belongs at skinnyCorp 🙂

  26. Adrian May 23, 2007 at 5:01 pm - Reply

    Guy, is that dog real????
    Nice pics.

  27. BMW_ORG May 23, 2007 at 9:51 pm - Reply

    Very nice images… and a nice blog too! Stumble across your blog through googling.

  28. Andy May 24, 2007 at 1:02 am - Reply

    Nice – makes up slightly for the lack of their own pics since the move!

  29. i carnt spel May 24, 2007 at 5:47 am - Reply

    i don’t really want to understand the essance of something so fun from a businuess perspective:) i just want to smile:)

  30. Team Tutorials May 24, 2007 at 9:44 am - Reply

    This is sweet, just like truemors (or maybe the exact opposite).

  31. Pamela Slim May 24, 2007 at 11:50 am - Reply

    I totally love it.
    When I first saw the pictures, it seemed like the design was a very organic thing, not contrived, as some folks thought. The second that someone says “how can we design an office space that attracts Gen Y employees?” they are doomed.
    And I agree, the hair makes you look 10 years younger. 🙂

  32. huphtur May 24, 2007 at 12:13 pm - Reply

    What’s with the caption above the photos?
    That is not very useful.

  33. milo317 May 24, 2007 at 12:48 pm - Reply

    Hey, a husky, I got one too: one of the best dogs!

  34. Travis May 24, 2007 at 1:15 pm - Reply

    One of the most creatively inspirational companies out there.
    Pick up a copy of the latest Business 2.0. They feature a three page article on Threadless.

  35. Johnny Chan May 24, 2007 at 1:18 pm - Reply

    Wow – now THAT is a kick butt office! We’re from Southern California so all we’d be missing is a skate ramp.
    Love the ink work as well. Did they inspire you to get a tattoo, Guy? 😉 A big hockey puck would seem fitting…

  36. helo May 24, 2007 at 4:37 pm - Reply

    Thanks for posting your photos.
    I vote on the t-shirt submissions
    at Threadless’ website almost every
    day, but I don’t get to see much of
    what it looks like at headquarters.

  37. BIG scott May 24, 2007 at 5:51 pm - Reply

    Great pics, Guy. That looks like the dream place to work at. The only thing that I would think that could be added to their office is a Threadless company logo Wallhog.
    -Scott at

  38. Steven C. May 25, 2007 at 12:54 am - Reply

    Looks like one of the few places where they can laught at Office Space and not feel bad about it

  39. Leeps May 25, 2007 at 1:03 am - Reply

    The lack of computers and all the time spent on graffiti could explain why they never reply to emails about missing orders.

  40. Mark Bowness May 26, 2007 at 2:36 am - Reply

    What a fantastic office and what an awesome blog. I will certainly be following.
    Mark Bowness

  41. Chad / Cleanup Crew May 26, 2007 at 7:10 am - Reply

    Great post Guy! You have to hand it to Skinny Corp those guys have seriously got it figured out…
    I am looking forward to the threadless label coming out with its own tee’s, I think they are currently using Gildan™ and the neck stretches out too easy!!!

  42. jeffrey May 26, 2007 at 4:08 pm - Reply

    “I am looking forward to the threadless label coming out with its own tee’s, I think they are currently using Gildan™ and the neck stretches out too easy!!!”
    actually, we use fruit of the loom for guys and american apparel for girls. gildan makes terrible tees! anyway, check out the threadless site on monday for an announcement about the status of our proprietary brand of tees. 🙂

  43. GordonGraham May 27, 2007 at 12:27 am - Reply

    I’ve always enjoyed your blog Guy from day one! Great photos! The one with you sitting with the red top and the slightly longer hair has a definite ’70s look to it! No kidding! You look pretty youthful in it! So, why don’t you give us a “Guy Kawasaki’s Top Ten Nutrition Tips for Entrepreneurs?”

  44. Jennifer Lee May 27, 2007 at 1:09 am - Reply

    This is dope! I hope I can eventually get a job with a fun working environment like this 🙂

  45. thebluestbutterfly May 27, 2007 at 12:36 pm - Reply

    I love Threadless though I do not always get all the messages on their shirts. I sometimes put postings of shirts I like on my blog (via their affiliate program). I am glad to see that someone is enjoying their job. Obviousy, you had a fun tour.

  46. Karen is Thrifty May 27, 2007 at 9:02 pm - Reply

    Interesting pics.

  47. Shirt Snob May 28, 2007 at 5:31 am - Reply

    Threadless Tour

    We just found a guy who took a tour of the Threadless offices. If you’ve ever been interested in where all the Threadless magic happens, take a look!…

  48. - thoughts on the retail industry, visual merchandising, customer service, and good design May 29, 2007 at 7:52 pm - Reply

    Express Lane for 5/29/2007

    Threadless is an innovative apparel maker who has built a fantastic online community and delivered great products. Guy Kawasaki has visited their office and brought back some photos of their awesome pad.
    Last week at Big Box Watch, I compiled a wrap …

  49. James from rainy Wales (UK)! May 30, 2007 at 12:14 pm - Reply

    I was worried about the dog too!!!!!
    What a great environment to work in. I am afraid it won’t work in my environment of education though!!
    Maybe in the staffrooms eh?

  50. agyampark June 3, 2007 at 2:07 am - Reply

    Munka, hely

    Guy Kawasaki elment és megnézte a threadless pólógyárosok munkahelyét, majd egy nagy csomó fotóval körítve beszámolt róla. Érdemes végigpörgetni a képeket és ámuldozni, majd szívfájdítva összehasonlítani a saját munkahelyeddel.

  51. Dave August 9, 2007 at 6:38 pm - Reply

    Very cool pics, that looks like a fun place to work.

  52. Love for Biz October 22, 2007 at 4:16 pm - Reply

    Standout Jobs to help employers produce recruiting videos

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