For technology companies, a product demonstration is the purest form of sales because you really have to wow your audience with your product. Here is a list of 5 things to avoid if you want to not make a Stunningly Awful Demo (SAD).
The three stages of traction for social media sites are sign-up, first use, and ongoing engagement. For a website to succeed it must nail all three stages. Click here to learn about how to do this.
A few weeks ago Garage ran a conference called Revenue Bootcamp. One of the panel featured a group of experts discussing whether advertising was dead for a website revenue model. These experts represent Facebook, Yahoo, Glam, Federated Media, and Microsoft. Click here if you’re interested in using the advertising model.
Do you have an intellectual property program that needs a kick in the butt? Here are ten tips to restart your efforts to capture and commercialize these assets.
One of the dogmas of Twitter is that you shouldn't repeat tweets. I disagree based on a recent test I did where I repeated tweets and got terrific clickthroughs. If you use Twitter for marketing purposes, check out what I did by clicking here.
Guy, Heh. No problemo - they're attached. Guy's Top 10 Tips for Using Evernote 1. Take notes, easily find them later Everyone takes notes -- in business meetings, lectures, or simply scribbling things down on the way to the store. Evernote is better. When you take your notes in Evernote, they become accessible from anywhere, [...]
Check out the design of my new business card here. It’s a combination of my company’s logo and a business card—truly making a business card a marketing device. If you have a cool logo, you should do this too!
The guys at Out:Think did an extreme makeover of the Alltop news blog. Click here to see the before and after. Basically, we went from stock template to cool custom design. The firm specializes in building websites for online personalities and celebrities; click here to see other examples of their fine work.
Have you ever wondered about who you’re interviewing for a position, buying something from on Craigslist, dating (or, even worse, who your kids are dating)? You can do a Google search, but there are many people with same name. I discuss a service that enables you to enter a person’s email address and find his [...]
48 hours, 37% of kids had not responded. 62% of adults had It's okay to repeat tweets. Repeat tweets: 1. The CTRs each time are 1481, 1415, 1208, 955 ... 10, 40, 45, 37 It's okay not to engage. It's okay not to take crap. It's okay to tell people to unfollow you. It's okay [...]
Over at the American Express Open Forum, I posted an article called “You Aren’t Crazy, You’re Just an Entrepreneur” by Pamela Slim. This articles explains the four stages of entrepreneurship—and why you’re probably not crazy!
Over at the American Express Open Forum, I explained how to be on time by installing a cool clock on your computer. Check it out by clicking here. It’s simple application that might help you if you tend to procrastinate.
Over at the American Express Open Forum, I posted an article called “Customer-Centric Design: Got Empathy?” by Matthew E. May (@matthewemay). This articles explains why walking a few miles in the shoes of your customers is important when designing products and services for them. Check it out by clicking here.
Over at the American Express Open Forum, I posted an article called “Design’s Deadly Duo” by Matthew E. May (@matthewemay). This articles how companies mistake invention for innovation by making two big mistakes: confusing an unarticulated need with a non-existent one and confusing long lead times with future needs.
Over at the American Express Open Forum I posted an article called “How to Design a Flat Organization” by Matthew E. May (@matthewemay). This articles explains how FAVI built a flat organization to better serve its customers’ needs. Check it out by clicking here.
Over at the American Express Open Forum I posted an article about a panel of young people discussing how they use the Internet, what they pay for, what they would pay for, and what they won’t pay for. Fascinating stuff if you’re trying to make a web business work. Click here to read it.
Now you can add a home screen icon for Alltop on your iPhone. First, click on the + sign. Second, click on “Add to Home Screen.” […]
Have you noticed this tweet button on websites and blogs? A company out of England called Tweetmeme created a service that tallies all the times people have tweeted and retweeted a link. It’s a great way to spread the word about your websites and blogs. Read this interview with the founder of Tweetmeme to learn [...]
By popular demand, we decreased the size of the font when people look at MyAlltop pages with an iPhone or Blackberry. Now you’re able to see seven or eight headlines at once. If you don't have a MyAlltop page, look at mine here. Or better yet, build one here.
Most websites and blogs use something called RSS feeds to push updates to you. RSS feeds are often convenient because you don’t have to go to the website or blog to read them. Instead, new stories are pushed to you—this is akin to the difference between going to a store to buy a magazine versus [...]