Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: [...]
Awestruck by the Vince-Vaughn series of stock photos, I was inspired to try my hand at this at SXSW. I'm not sure they're worth buying, but we sure had fun doing this--as the last few pictures show!
Since SXSW my first reaction when I see something worth sharing is to meercast it. I love Meerkat’s ease of use, immediacy, and visual feedback of seeing who’s watching and reading their comments. The gratification of meercasting is amazingly high. I have a couple of concerns about Meerkat. First, for the widespread adoption of Meerkat [...]
When I started working at Apple in 1986 I was afraid of public speaking—for one thing, working for the division run by Steve Jobs was intimidating: “How could I possibly measure up to Steve?” But if you want to succeed as an evangelist and CEO, you must learn how to make speeches. [...]
Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]
I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach an agreement: for example, raising capital, making a sale, forming [...]
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]
This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially [...]
When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. [...]
A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]
I'm looking for people to review The Art of the Start 2.0. If you're interested, please complete this short form. Space is limited, so when the spots are gone, they're gone! Once the application process is completed, readers will be selected and will receive an email with a digital copy via Net Galley of The [...]
Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts! http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless!
As I write this, I’m just past the big 6O. Here’s some advice based on thirty-eight more years of living than you have. I don’t expect you to believe everything I say–when I was twenty-two I wouldn’t listen to someone this old, but maybe some of this will resonate with you: […]
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]
There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components. First, there are four ways to blow it. They form the acronym LAST: […]
This is the text of a baccalaureate/graduation speech that I’ve given to several high schools and colleges. In this case, it’s the version from 6/11/95 for Palo Alto High School. […]
Take this quick test: […]
A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]
Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: […]
If you're thinking of writing a book, use this site to calculate your royalties from Amazon, Apple, Barnes & Noble, Google, and Kobo: http://apethebook.com/calculator/#top