Today’s guest on Guy Kawasaki’s Remarkable People is the former CEO of Dunkin Donuts, Robert Rosenberg.

Shortly after his graduation from the Harvard MBA program in 1963, he took over a family business named Universal Food Systems. He was 25 at the time. This small, but diversified organization, morphed into Dunkin Donuts–now named simply Dunkin. You’ll find out why its name changed, actually.

He ran Dunkin Donuts from 1963 to 1998. At the time of his retirement, Dunkin Brands represented 6,500 locations including Baskin-Robbins and Togos. After his retirement, he became an adjunct professor at FW Olin Graduate School of Business at Babson while serving on the board of directors of Domino’s Pizza (approximately 1,500 locations at the time) and Sonic Corporation (approximately 1,700 locations at the time). He has a new book coming out called AROUND THE CORNER TO AROUND THE WORLD: A Dozen Lessons I Learned Running Dunkin’ Donuts.

In this interview he covers topics such as:

° The challenges of a family business

° Focus vs diversity in product offerings

° The role of a CEO

° The role of a board of directors

° The process of planning and budgeting

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