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Selling the Dream
Selling the Dream Guy's success at Apple and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize [...]
The Computer Curmudgeon
The Computer Curmudgeon The Computer Curmudgeon was a work of pleasure for Guy. Consider it a wink between he and his readers. In this book Guy defined, in real-world ways, the terms that computer users encounter. For example, “Apple marketing: the largest group of migrant workers in California.” This book was published [...]
The Art of Social Media
The Art of Social Media By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Guy teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The [...]
The Art of the Start 2.0
The Art of the Start 2.0 In its original form, The Art of the Start was the de-facto standard for learning how to start a company. The new version is 64 percent longer and features Guy's latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. To [...]
APE: Author, Publisher, Entrepreneur
APE: Author, Publisher, Entrepreneur--How to Publish a Book In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a [...]
Books
Books by Guy Kawasaki Guy has written sixteen books beginning in 1987 with The Macintosh Way. His two latest books are Think Remarkable, Wise Guy, and The Art of the Start 2.0.
24 Hours at Sea on the USS Nimitz
On Friday, May 29, 2009, fourteen bloggers and “distinguished visitors” served a twenty-four hour tour of duty on the USS Nimitz. The following 140 or so pictures and videos document this visit. This is a very long blog posts as blog posts go, and I know there are ways to create slideshows or other forms [...]
Reality Check Checklist + the Best Foreword in the History of Man
My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long--twice the length of The Art of the Start. This book is the "superset" of all my books, articles, and blogs. I wrote it to provide answers [...]
The Art of Survival: An Interview with Jerry White
Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His life changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 this organization, Jerry, [...]
Ten Questions With Garr Reynolds
All hail Garr Reynolds! He has written the definitive book about making great presentations: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). To give you a taste of his book (and increase my link count), here are ten questions (really thirteen) with Garr. Question: Who indexed your book? I know I’m [...]
Are You an Egomaniac? Ten Questions with Steven Smith
Steven Smith has spent the past ten years exploring how great leaders use ego differently than everyone else—how they work, think, collaborate, and who they are. The result of his work is a book he co-authored with David Marcum called egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability). His work has been [...]
My Visit to Trek: Two Guys in a Barn
The Discovery Channel Team dominated this year’s Tour de France with three riders in the top ten (Contador-1st; Leipheimer-3rd; Yaroslav Popovych-8th) and first place in the team classification. The team used Trek bikes called Madone. Honestly, the most bike riding that I do is to a park less than a mile from my house, but [...]
Ten Questions with Dr. Philip Zimbardo
Dr. Philip G. Zimbardo has been a Stanford University professor since 1968. Zimbardo’s career is noted for giving psychology away to the public through his popular PBS-TV series, “Discovering Psychology,” along with many text and trade books, among his 300 publications. He was recently president of the American Psychological Association. Dr. Zimbardo conducted the (in)famous [...]
How to Get the Attention of a Venture Capitalist
At the Elite Retreat I gave an off-the-cuff answer to a question concerning getting the attention of venture capitalists. My buddy Wendy Piersall blogged about my answer, and it was a very popular. However, to truly help entrepreneurs, I’d like to provide a cogent list of the tips to get the attention of a venture [...]
The World’s Best Presentation Contest
SlideShare.net, a site for sharing PowerPoint presentations, today announced The World’s Best Presentation Contest. The judges are a “who’s who” of presentation gurus: Bert Decker, Garr Reynolds, Jerry Weissman, and me. Contestants upload their presentation files to Slideshare.net, and people from anywhere can rate the entries. Their votes will determine the “People’s Choice” winner. The [...]
ArseMail: The ARSE Followup
Bob Sutton’s book, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, continues to, well, kick butt. It’s gaining notoriety across the globe and, more importantly, it’s usually in the top twenty sellers of Amazon. Here are some interesting factoids about the introduction of the book. 57,774 people have taken the [...]
Ten Questions With Michael Raynor
Michael Raynor has a doctorate of business administration from Harvard and works for a big-name consulting firm so I had to overcome several deep-seated prejudices to read his new book The Strategy Paradox: Why Committing to Success Leads to Failure (and What To Do About It). He’s from Canada, and I believe that I am [...]
A Review of My First Year of Blogging
2,436,117 page views for an average of approximately 6,200/day. 262 posts generated 6,961 comments and 1,937 trackbacks. That’s 25 comments/post and 7 trackbacks/post. 21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBlitz. Total advertising revenue: approximately $3,350 = $1.39 cpm. (This assumes that I can get Google to pay me. I’ve [...]