The Art of Social Media Guy Kawasaki
The Art of Social Media
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Guy teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media–the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great stuff, no fluff.” You can watch a seminar based on the book here.
If you think you know everything about social media, we dare you to take the test below.
SMART (Social Media Aptitude and Readiness Test)
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Question 1 of 32
If you tag someone in a photo on Twitter does their name use characters in the tweet?
Question 2 of 32
What is the platform that is least tolerant of hashtags?
Question 3 of 32
How many tweets can you send on Twitter per day?
Question 4 of 32
Who owns Slideshare?
Question 5 of 32
What is the purpose of a person’s (not brand’s) avatar?
Question 6 of 32
What the largest number of pictures you can add to a tweet?
Question 7 of 32
How long is a Vine video?
Question 8 of 32
What platform would you be on if you were “managing your subscriptions” and “adding channel art?”
Question 9 of 32
Which social media site is inhabited mostly by teenagers with an obsession of Benedict Cumberbatch and John Green?
Question 10 of 32
Which service’s posts have the longest lifespan?
Question 11 of 32
Who buys followers?
Question 12 of 32
Which of the following is NOT a dating social media platform?
Question 13 of 32
What is the sincerest form for social-media flattery?
Question 14 of 32
What number of hashtags are allowed per post on Instagram?
Question 15 of 32
How many characters are allowed in a tweet?
Question 16 of 32
How many people can appear on the panel (filmstrip) in a Google+ Hangout?
Question 17 of 32
Can you promote or sponsor a post on your personal Facebook profile?
Question 18 of 32
Where do you swipe left or right to meet the next person of your dreams?
Question 19 of 32
Which would be the best twitter handle for Guy Kawasaki?
Question 20 of 32
Which product doesn’t share posts to Google+ pages?
Question 21 of 32
Which service enables people to make automated posts to a Google+ profile?
Question 22 of 32
Which Internet celebrity posted a Google-Glass picture of himself taking a shower?
Question 23 of 32
What is Facebook Mentions?
Question 24 of 32
Tumblr is a popular microblogging service where you can do the following:
Question 25 of 32
Organic reach is down across the board. Where can you pay to promote your content?
Question 26 of 32
The person who is running Google+ is
Question 27 of 32
Guy first advocated repeating tweets in
Question 28 of 32
The most followed LinkedIn “Influencer” is
Question 29 of 32
What is the “NPR Model?”
Question 30 of 32
True or false: as long as you site the source, you can post any photo.
Question 31 of 32
What percentage of a graphic image on Facebook ad or sponsored post can be covered by text?
Question 32 of 32
If North Korea doesn’t like a post, you should immediately