About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Need Examples: availability heuristic

The “availability heuristic” is the related concept that the more easily people can think of example, the more often they think it happens. For example, people think murders occur all the time because of news coverage and television shows, but far more people die because of suicide. I’m looking for positive examples where you notice [...]

By |2015-03-17T09:16:13-07:00April 24th, 2010|Categories: Uncategorized|0 Comments

Examples Needed: Reciprocity

Robert Cialdini tells a great story about how the people of Ethiopia provided money to Mexico in 1985 despite the crushing hardships in Ethiopia. This was because Mexico supported Ethiopia when Italy invaded it in 1937. I'm looking for more examples of reciprocity that's above and beyond the call of duty. Please stick them in [...]

By |2015-03-17T09:16:16-07:00April 24th, 2010|Categories: Uncategorized|0 Comments

Examples Needed: Salient points

A salient point takes the truth or the fact and makes it communicate the impact of your decision. All salient points are truthful but not all truths are salient points. For example, imagine if a label on the cheeseburger you were about to eat said, “Eat this, and you’ll gain half a pound” instead “Total [...]

By |2015-03-17T09:18:08-07:00April 23rd, 2010|Categories: Uncategorized|0 Comments

How to stay on top of research from universities

Duke University, Stanford University, and the University of Rochester created a consortium of universities called Futurity. All the partners are members of the Association of American Universities (AAU) or of the Russell Group. Futurity then publishes the very best research news from these universities. We then aggregate this news into a easy-to-scan site called Futurity.Alltop. [...]

By |2015-03-17T09:18:23-07:00March 27th, 2010|Categories: Uncategorized|0 Comments

How to Avoid Gullibility

We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I’ve provided a synopsis for you. Read the full story at the American Express Open Forum. More on psychology if you need the advice.

By |2015-03-17T09:18:27-07:00February 8th, 2010|Categories: Uncategorized|0 Comments

How to Be Empathetic

By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.

By |2015-03-17T09:18:28-07:00February 4th, 2010|Categories: Uncategorized|0 Comments
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